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With photoreal interior 3D perspectives, clients can appreciate the project’s exact specifications and quickly approve the purchase orders. This saves time and retains the profits as designers spend less time trying to explain the details – a crucial fact for small design teams. 

architectural visualiser george nicola

By George Nicola (Expert Stager)

As a freelancer interior designer or a leader of a small design team, you have been asked by your clients at least one – can we have 3D interior perspective renderings?

Key Takeaways

Interior renderings bring five main advantages when utilized correctly by a small interior design team: 

  • better control over the creative process
  • beautiful design presentations
  • quicker concept approval by clients
  • more content for marketing and social media, earlier in the project
  • high efficiency = better profits
George Nicola
George Nicola

During the project survey, valuable information is gathered from the project’s site client scope, which forms the “spine” of the project.

If the survey is performed correctly, but the concept presentation is not, the effects on a small design team can be devastating, shifting the perspective from longer turnaround times to fewer profits and even losing a client.

All comes from the countless iterations and time spent on concepts, resulting from a wrong feedback loop caused by malfunctioning project phasing.

I experienced that in my first years of practice, which was not fun).

What exactly do small Interior Design teams do?

Almost all Interior Designers use hand sketches during the first meeting to talk through their brainstorming session with the clients, and this is where similarities stop.

Large studios have dedicated 3D modelers to take care of the information and import that into a virtual environment. More on the perfect interior presentation, you can read here. A very good example of the use of Interior renderings is Studio Indigo.

At the same time, small teams and freelance designers mostly use SketchUp to build the ideas into 3D and in the project’s later phases and possibly do the detailing.

As an interior designer, I always say: that there is always an exception.


That rule can be applied everywhere and it is without a doubt that a workflow without 3D interior perspectives can be an effective one since many small studios with up to 5 people exist and thrive. 

Sketchup is capable of getting a project done, and some may argue it is much more flexible and has 3D perspectives done for the project is excessive.

Unfortunately, this workflow may be flexible, but it does not mean getting you the maximum profits.

Whether you’re looking to produce an eye-catching presentation or just want to show off the unique details of your latest interior design project to potential or existing clients, there are two ways.

Photos – when the project is done, photographers are great for depicting and getting out the best of a project, but that’s further down the line, sometimes months, if not years.


3D renderings – getting interior renderings done for your project has many benefits. They easily explain each design detail in a presentation for your client and are useful for website and social media campaigns.

Suppose you have never used 3D renderings in your interior design projects. In that case, this article provides insights into the benefits of getting photorealistic renderings to show clients what the end product will look like.

What are 3D Interior Design Perspectives?

3D interior design perspectives refer to the 2D computer-generated images produced by 3D software based on imported 2D data and plans. To achieve this, professional interior design renderers use special interior design software and apply specific methodologies to build the image.

It is important to note that investing in a quality 3D perspectives goes a long way for design clients in detecting a number of interior design problems before the actual construction takes place, ensuring that the final design is free from errors that might have been overlooked in the process. 

The result of 3D rendering is photorealistic 2D images that can be likened to the actual image of the interior of a property. The process of producing a single image can take seconds to several days, depending on the complexity of your project. 

What are the Differences Between 2D and 3D Renderings?

Specifying the project’s scope is the most critical and time-consuming task in residential projects.

Unfortunately, many clients do not acknowledge how much time and energy goes into the specification stage of a project, nor can they apprehend the attention to detail; this is where interior renderings are handy.

With photoreal 3D renderings, clients can appreciate the exact specifications of the project and quickly approve the purchase orders. This saves time and retains the profits as designers spend less time trying to explain the details – a crucial fact for small design teams.

With the 2D renderings (the SketchUp + sketch) approach, clients can appreciate the space and volumes but have difficulty understanding the color, texture, shape, and light symbiosis.

Five benefits of interior 3D perspectives

Drawings, material boards, and reference images are the primary tool most small design studios utilize well. This might be enough to sustain a small number of clients or if the studio is in a niche, for example (small cottages).

For each room, designers have a checklist that they need to cover, including details, sections, and interior elevations.

Team members use CAD software to develop the drawings and annotate changes.

All the information then is fed into the client presentations, where clients may find it tricky to understand which detail is of primary or secondary importance. This is where photorealistic 3D perspectives come in handy with their five main benefits.

Different 3D Perspectives

3D Interior perspectives render3d interior perspective closeup

Different 3D perspectives can be used to show the main aspects of the scheme and up-close perspectives for the details. This is based on the flexibility and perspective change of your project design.

The Creation Process

interior 3D perspectives designinterior 3D perspectives concept

Contrary to 2D drawings, 3D renderings involve direct image control, which allows you to explore spaces from different aspects. While both processes overlap considerably, creating 2D drawings is more for the technical part of the project.

When a project pipeline is well-integrated between the Renderer and Designers, 3D perspectives can be updated, reflecting minute details after client meetings with realistic lighting and shadows.

Knowledge Required

3D Interior perspectives

Professional 3D interior design renderers are renowned for their exceptional and well-polished skills, some even being with designer’s background.

This alone can expedite the project’s timeline and lead to shortened project phases.

For a small studio of up to five, separating one of your team to learn how to utilize 3D interior software rendering may lead to a build-up of unfinished tasks in the short term, and in the long term, you might have to expand the team and hire additional helping helping hands.

Different Benefits

3D Interior perspectives render

Both 3D and 2D drawings come with similar and different benefits. Some common ones include: 

  • Provide walkthroughs that effortlessly attract clients, unlike 2D renderings 
  • Always deliver accurate representations when fed with accurate data ;
  • 3D interior perspectives are cost-effective throughout the project, compared to possible mistakes;
  • Make the studio’s work look more professional during the project’s phase;
  • Unlike 2D renderings, 3D renderings appeal to a wider audience;

Should a small team invest in 3D perspectives for better presentations?

Investing in collaboration with a 3D renderer is often considered a waste of hard-earned money. Unfortunately, in many cases, that is a fact due to multiple factors:

– misleading scope
– wrong expectations
– broken information pipeline
– getting the lowest offer
– unskilled interior renderer

Interior renderers can prevent and detect several design flaws before even the technical phase of the project, this is true for many newbie designers especially.

Whether you are a newbie or have prolonged experience, prioritizing 3D renderings as part of your toolbox can go a long way in growing the business.

This article explains why investing in a 3D rendering for interior design helps a portfolio look even more polished and professional.

How to Select a 3D Rendering Design Studio

From the perspective of an interior designer choosing a suitable 3D rendering studio is crucial. The incorporation of your design concepts along with flawless team management is key. 

Tips to help you select the most appropriate 3D studio for your interior design project:

  • Scrutinize the testimonials and reviews from past clients 
  • Discover whether the 3D rendering studio has vital information about your preferences
  • Check whether the 3D rendering services provider specializes in your type of style
  • Cost-effectiveness: A new or an upcoming agency might charge less with lower quality than a well-established one
George Nicola
George Nicola

The decision to adopt and invest in a better visual presentation it is not easy, especially when the design team is up to five. Feel free to reach out at george@tallbox.co.uk if you have questions about whether we can help with your interior renderings.

If not feel free to check our Work for inspiration.

George Nicola

VIRTUAL STAGING EXPERT / After eight years+ working in high-end design and property business I realised that we are missing a critical part of the property business. We were not providing enough value to these old and empty properties. Not every buyer would have the opportunity to see the potential of vacant property or in a bad state. The idea of Virtual Furniture Staging the property gives the buyer and seller an incredible chance in seconds of taking the critical decision.
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