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Selling real estate anywhere in the world is a challenging endeavour and trying your hand in that line of business in the cosmopolitan metropolis of London needs out of the box thinking and innovative ideas to get the better of others competing with you.

Every gimmick in a wide spectrum of marketing, advertising and sales books and journals have been tried and tested over the years some have been successful, while the others have also put in their two pence worth of strategies.




Challenging competition

The real estate market in London is balancing on cutting-edge competition hence there is no chance at all for a second chance when you have a customer looking at one of your properties up for sale, especially on your online website.

Once the client has been brought onto your website which is in itself a very challenging task, which would have been your success with smart search engine optimization it is imperative that he or she remains there and assimilates what you have to offer.

To do so he or she should see within a small digital screen either on a smartphone, tablet or any other device a picture that would move them in your direction and to press that all important button, to call to action.

That would be a tall order if the client sees a property that is empty and bare devoid of anything but the walls and the floors with of course the ceiling too.

The incentive to press the call to action button and engage with you to make an appointment to visit and see the property would probably fade away.


Advantages of virtual staging

On the contrary, provide the client with a home filled with everything that he or she would like to have when they would live in it with virtual furniture staging some very attractive paintings on the wall, maybe even a Mona Lisa and show them how well they could live in it.

That is definitely going to move a mountain and the finger would be on the call to action button before even he or she could bat an eyelid because that is the strength and value attached to virtual staging in London that you could achieve.

There is more than a virtual staging expert could help your cause with, the same property could be offered with different types of layouts and with different virtual furniture staging which would definitely create the appropriate response from the client.

Another advantage that virtual staging in London offers is for properties under refurbishment where you do not have to wait till the work is completed to put it up for sale, using the versatile virtual refurbishment it could up on your website immediately.

The advantages are immense and the choices are numerous and the costs are competitive which makes virtual staging in London the most innovative strategy to implement to sell your property within a very short period of time.


Expediting property sales

Time is the essence of the competitive property business and any property being sold should be done so within the shortest possible time because keeping it would make it dormant and allowing that to happen could have disastrous long-term results to your business.

Research by the National Association of Realtors has confirmed that properties which have used virtual staging in London to bring a new dimension to a bare and vacant property have sold out 72% quicker than the latter.

It would be pertinent to take into consideration the following Top 10 Reasons as to why virtual staging in London would expedite the sales of your properties in London or elsewhere.     

 #1. Waste of SEO efforts

A prospective customer landing on your page would have taken immense SEO efforts and if they are not offered a chance to engage with you the purpose is lost.

 #2. One chance

You would get just one chance and it is imperative that you make the best of it and if you let it slip through it is very unlikely they would land on your page again. Do you think that this property would sell fast?

exterior virtual staging outdated

Or this one:

exterior virtual staging win

#3. Keep them interested

They need to be immediately kept interested in what they see and virtual staging is the answer and if you could hold them for those few split seconds without moving away your first stage is successful.

 #4. Keep them there

Keep them there to assimilate what they see on their screens and showing them the best that you could offer would glue them longer on your page, then your strategy is working well with the help of virtual staging.

 #5. Visualize

Let them visualize their presence in the property, draw them on to see all of what you have to offer through the from the door right through the back it would be an experience for them.

virtual staging experts before virtual staging experts after

 #6. Imagination

Let them imagine what they could do in the property probably change the setting. Change the décor or the furniture and the longer they remain you are depriving your competitors of showing what they could offer.

#7. Colorful

What they see would be in flamboyant but very eye-catching colours to bring that soothing effect to their eyes as they would definitely look more intrusively if their interest has been ignited.

exterior virtual staging example

 #8. Spend time

Let them spend as much time as possible, beautiful flowers and lovely paintings are attractions.

 #9. Desire to engage

If you get them this far they are interested.                                                                                                                                                     

 #10. Call to Action

Virtual staging would have helped you to engage with them, with the inevitable tap on the call to action button.


George Nicola

VIRTUAL STAGING EXPERT / After eight years+ working in high-end design and property business I realised that we are missing a critical part of the property business. We were not providing enough value to these old and empty properties. Not every buyer would have the opportunity to see the potential of vacant property or in a bad state. The idea of Virtual Furniture Staging the property gives the buyer and seller an incredible chance in seconds of taking the critical decision.
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