How AI will change Virtual Staging?

The intersection of Artificial Intelligence (AI) and Virtual Staging promises several transformative changes to how professionals in the interior design, real estate, and related industries operate.

For some this will disrupt their work life, while others will embrace and improve.

After spending more than 180 hours R&D on how virtual home stagers will get affected by AI, I came to the conclusion that AI will revolutionize the virtual staging industry, causing many job losses and at the same time enhance the productivity, accuracy, and creativity of professionals who manage to readapt.

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George Nicola
George Nicola

George is a seasoned interior designer and property marketing strategist with over 13 years of experience. He specializes in transforming properties into visually stunning spaces, helping clients recognize the potential and beauty in each property. With an impressive international client base of exciting projects throughout Europe and America.

Real estate based services have been always at the forefront of innovation.

Since the beginning of the pandemic and the first lockdowns introduced globally the industry became even more innovative. The staging sector enjoyed substantial growth from 2019 until 2023 and continuing.

Despite the bleak economic forecasts for the next few years, innovation in real estate will not stop, in fact it will accelerate even further influenced by Ai.

First lets address the elephant in the room – interior design mock-ups and virtual staging AI apps won’t cause this major change in the market.

Since this service is derivative of home staging, it’s likely that traditional home staging firms will be affected as well.

The AI market is expected by 2025 to reach 125 billion USD that’s a growth of 36% year on year.

There are numerous apps already offering online virtual staging spaces with AI, where the user uploads the photo, selects the style and the algorithm does the job.

No, I do not mean Midjourney where the Ai replicates a certain style just with a text prompt.

The growing influence of artificial intelligence (AI) in various industries cannot be ignored, and its inevitable impact on fields like virtual staging in real estate is becoming increasingly significant.

With this article I aim to explore the potential impact of AI on virtual staging from a balanced perspective while providing guidance on adapting to the changes brought about by AI integration.

This article is for informational purposes only.

If you are worried that you might lose your job as virtual stager due to AI, reach out at, potentially we can help with you with personalized advice.

WHAT IS AI and its Role in Virtual Staging?

poor attempt for automated virtual staging
poor attempt for automated virtual staging / Image by

Understanding the concept behind AI and its capabilities particularly in virtual staging is the first step to the answer.

AI refers to the development of computer systems that can perform tasks that would typically require human intelligence.

In the context of virtual staging, AI-powered in the future and some already analyze properties’ layouts and styles, automatically generate symptomatically pseudo-realistic renderings. 

Depending on the type of Ai some can even predict buyers’ preferences, mostly used in online interior design.

AI's Current Impact on Virtual Staging

AI has already begun to make its mark on virtual staging services. For instance, some versions of stable diffusion can almost consistently reproduce the same details.

It enhances the speed of rendering additional small details, automatic saturation and contrast, including good contact shadows between the 3D objects and the photo background.

Because of the current undeveloped state it takes more time to achieve realistic staging, something that for sure will change over time.

However, AI is not perfect and will remain like that for some time. Limitations remain, and it’s likely will remain the case for some time.

Even thou some online website can claim they will achieve fully automatic virtual staging, the results always will be sub-par.

Ai cannot replicate human creativity or intuitively understand clients’ unique needs, it’s just a tool and will remain like that.

Pro tip: When staging virtually with AI, avoid using fully automated algorithms. Always make sure to triple check the final results. In most cases, these algorithms can alter the space beyond what is realistic, making the image deceptive and potentially illegal.

It is illegal in almost all countries on the planet for real estate photos to receive certain type of digital alterations. For example removing walls, scaled down furniture, windows where they do not exist, taller ceilings, new permanent fixtures and many other.

You can read here, how to recognize bad and deceptive virtual staging.

AI's Disruptions in Virtual Staging

Home staging will change in the next two years. As AI development progresses, we can expect it to bring further advancements and potential disruptions to the sector and almost any digital and VFX industry.

AI algorithms may become increasingly sophisticated, allowing for even more quicker less expensive workflow and possibly automated design suggestions of 3D models or colors. 

A major positive is for all amateur stagers, looking to enter the market. The more tools adopt ai and other generative algorithms, the bar for to become virtual staging will drop even further.

Costs and Benefits of AI Virtual Staging

AI virtual staging can provide significant benefits at a relatively low cost compared to traditional staging:

  • Costs: AI virtual staging software ranges from $7-$50 per image, with volume discounts available. Bespoke virtual staging can cost $70 to $120 per photo.
  • Speed: AI staging is nearly instant, while traditional virtual staging takes days for setup/teardown.
  • Flexibility: AI staging allows trying unlimited furniture configurations in seconds. While bespoke virtual staging is done by people and often you have certain amount of revisions.
  • Realism: Modern AI algorithms create no so highly realistic renderings, while bespoke staging can be hyper photo real.

AI staging has some downsides:

  • Quality is not yet as good as professional staging services using 3D modeling.
  • Limited customization compared to full 3D staging services.
  • Can seem artificial or fake and it looks overdone 

Who Should Use AI Virtual Staging

AI virtual staging is ideal for:

  • Agents on a small budget who want listings quickly.
  • Staging many listings without high service costs.
  • Staging rentals or inexpensive properties where traditional staging is not cost effective.

Who Should Avoid AI Virtual Staging

AI staging may not be suitable if:

  • Maximum realism is required for high-end luxury listings.
  • Heavy customization or unique staging is needed.
  • Properties are already nicely furnished or decorated.

Coping with AI-Driven Changes

Adapt and embrace Towards AI Integration

To thrive in an AI-driven world, virtual stagers, real estate professionals need to adopt a positive mindset towards AI technology.

AI should be seen as a tool that can complement human skills and empower virtual stagers to create more compelling designs in less time.

Strategies for Adapting to an AI-Driven Virtual Staging

  1. Continuous learning: Stay informed about the latest AI advancements and their applications in virtual home staging.
  2. Leverage AI tools: Familiarize yourself with AI-powered software and tools and explore how they can improve your efficiency and design quality.
  3. Experiment and iterate: Test different AI tools and applications to determine which ones best complement your virtual staging skills.

Practical Tips: Ai Enhanced Virtual Staging Skills

  1. Use AI-powered rendering tools to create more realistic and detailed images.
  2. Employ AI algorithms to analyze market trends and predict buyer preferences to tailor home staging designs to target audiences.
  3. Automate repetitive tasks (such as furniture arrangement) using AI tools to save time and focus on more creative aspects of virtual staging.

automatic Virtual staging and ethical considerations

The future will not be bright for everyone, for sure. Some of us can’t get used to new technologies, can’t keep up or do not want to do it.

While AI holds much promise, it’s essential to maintain a balanced perspective about its potential impact on virtual home staging.

Some of the potential concerns include loss of human touch, job displacement, deceptive and illegal alterations and ethical implications related to privacy and data usage.

However, this does not mean we should pretend nothing has happened, complete opposite  – embrace AI’s potential while addressing and mitigating these concerns. This will lead to a more productive and innovative future for all virtual staging professionals.

free virtual staging living room_
Virtually staged image done by TALLBOX with the help of in-house AI

Personalized Experiences in Luxury Virtual Staging

Despite AI’s capabilities, there still will be need for human expertise in mid to high and luxury market – creating truly unique and bespoke virtual staging experiences won’t be possible just by typing few words or mouse clicks.

Real estate clients at high tiers seek for professionals who do care about their project and aim to achieve ultimate results.

The best advice so far is to continue to focus on understanding clients’ specific needs and preferences and providing personalized solutions, while trying to adopt AI to some degree.

Future Virtual staging and ethical considerations

Change is inevitable. The integration of AI into virtual staging services will happen and already happens.

This presents both opportunities and challenges for real estate professionals.

By embracing AI as a tool for enhancing virtual staging instead of viewing it as a threat, professionals can stay ahead of the curve and continue to innovate in an AI-driven world.

The future of virtual home staging in an AI-driven world is bright, and those who adapt and embrace change will reap the rewards that come with incorporating the latest technology advancements.