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Is virtual staging deceptive?

Virtual staging has become extremely popular among real estate agents who live out there in the world. They think of it as an efficient method available to attract new customers. That’s because virtual home staging is associated with the process of making the homes look colorful and rich by adding items that are not available as of now. However, some people think of it as a deceiving technique followed by the real estate agents and homeowners to sell the property.

Is virtual home staging a deceptive advertising method?

Or is it an effective promotional tool? Let’s figure it out.

According to a recent study conducted by the National Association of Estate Agents, it has been identified that most of the salespeople out there in the world used traditional staging methods in order to promote the listings. Virtual home staging is pretty much similar to traditional staging. The only difference is that people use the benefits available from technology to enhance the look and feel of the homes. Hence, there is no difference at all in the outcome offered by traditional staging and virtual staging in London.

From this study, it has also been identified that people pay special attention to staging the living room than other areas of the house. After the living room, they take a look at the kitchen and master bedroom. If virtual staging is a deceptive technique, this can also be considered as a deceptive technique because they are trying to manipulate the interests of people.

luxury virtual staging
The Chroma Buildings

Around 38% of agents who live out there in the world tend to stage their homes before listing and attracting potential customers. Virtual home staging furniture is in a position to provide excellent assistance to them. That’s because they will be able to save a considerable amount of money as well as effort. With the help of virtual staging, potential buyers will be able to visualize how they can maximize available space within the house. Also, they will be able to get a clear understanding of decorations and furniture as well.

Virtual Home Staging average costs

The average cost associated with virtual staging is somewhere between £200 / $240 to £400 / $485 for 2 to 6 photos. This is definitely cheaper when compared to the cost associated with traditional staging methods which tend to start from £2500 / $3000 per small room per month without insurance.

luxury virtual staging

The virtual staging process

The virtual staging process is simple for the agents, and they will be able to make their lives comfortable. They just capture digital photos of the listing. Then a virtual home staging company equipped with designers will add decorations and furniture into the picture. The enhanced photo is later published on the listings so that people will be able to get a clearer understanding of what they will be able to see.

However, it is essential for all agents to proceed with virtual staging with caution. In other words, you will have to be judicious when you are venturing into virtual staging. That’s because you should never break the code of ethics that you must adhere to. In other words, you will have to be careful to showcase the property through virtual staging in an honest manner. You should always keep the primary objective of virtual staging in mind, which is to help buyers get a better understanding of the layout of a room. Hence, you should not let them get deceived by other factors.

traditionally staged property in london

Virtual staging is an acceptable procedure.

When the buyers see that a specific space inside the home is filled with furniture, they will be able to get a clear understanding of how the home can match their requirements. If you stick to the ethics, virtual home staging can be considered an acceptable procedure. That’s because you will be helping the buyers to get a clear understanding of the house, instead of deceiving them. On the other hand, there is no difference at all between traditional home staging methods and virtual home staging. You are just cutting down the expenses associated with conventional staging methods. Hence, there is no need to worry about anything when moving forward with virtual staging.

Here is another topic that might be interesting to you: THE KEY ADVANTAGES OF THE COST-EFFECTIVE VIRTUAL STAGING

George Nicola

VIRTUAL STAGING EXPERT / After eight years+ working in high-end design and property business I realised that we are missing a critical part of the property business. We were not providing enough value to these old and empty properties. Not every buyer would have the opportunity to see the potential of vacant property or in a bad state. The idea of Virtual Furniture Staging the property gives the buyer and seller an incredible chance in seconds of taking the critical decision.
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