The best way to sell a house without a realtor privately

Selling a house without an estate agent, known also as “to sell a house privately” is becoming increasingly popular as more and more homeowners look to take control of their property sales.

Private house sales without an estate agent can be complex, but with the proper knowledge and preparation, it’s possible to make your venture a success.

In this blog post, we’ll explore how best to understand your local selling market, steps to set the price for your home steps to market your home to sell without a realtor, and advertise and promote effectively – all so you can successfully finalize the private house sale process without having to rely on an expensive third party, also known as FSBO sale.

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By George Nicola (Expert Stager)

Understand Your Local Selling Market

Table of Contents

For to sell your house without agent – privately, it is important to understand the local real estate market.

Researching the market value of your home can help you set an appropriate asking price and ensure that you get the best return on your investment.

FSBO refers to selling a home without the assistance of a listing agent (sale by owner). Typically, the homeowner may sell the property online with MLS (multiple listing service) or in the press, arrange open houses, and negotiate directly with possible purchasers.

People who wish to save money on real estate commission costs and have the time and skills to manage the home-selling process properly may find FSBO + MLS an excellent option.

Consider using online resources such as Zillow (US) or Trulia (US) or Rightmove (UK) to find comparable homes in your area and compare their prices.

To gain better understanding, consider consulting with a real estate agent who can provide more detailed information about current market trends and pricing for similar properties in your area.

It is also important to consider the pros and cons of selling privately before making any decisions.

Selling without an agent means that you will be responsible for all aspects of marketing, advertising, negotiations, contracts, including hire a professional real estate attorney etc., which can be time consuming and require additional effort on your part.

However, this could potentially save you money since there are no commission fees associated with private home sales.

Pros to Selling Your Home Without a Realtor

You have full control
You can make decisions without consulting anyone, and you need not worry about someone making a mistake.
You save thousands of dollars
The average real estate commission is approximately 6%. A 6% commission on a $300,000 house would cost you $18,000. When you sell your house without the assistance of a real estate agent, you can save the commission and other associated fees.
You can maintain a more intimate connection with buyers
You can establish a relationship with the buyers and communicate directly with them.

Cons to Selling Your Home Without a Realtor

It is time consuming
You must market your home, show it to prospective buyers, negotiate bids, and manage all the necessary paperwork. It can be exceedingly time-consuming and labor-intensive.
You may not get the highest price
According to studies, homes sold with the assistance of real estate agents often sell for a higher price than those sold without agents. A real estate agent will have the knowledge and negotiation skills necessary to obtain the best price for your home.
You are liable for mistakes
When selling without a realtor, you are responsible for ensuring that all paperwork is accurate, and any errors could result in legal consequences. Before selling without a realtor, it is essential that you become familiar with the local laws and regulations.
  • Familiarize yourself with local real estate regulations to ensure you are compliant with all laws before you list your home.
  • Check if there are any special permits or licenses required in your state or municipality for legally selling a home.
  • Research zoning restrictions related to potential buyers’ plans for renovating or developing land around the property they may purchase from you as these could affect their decision-making process during negotiations.
  • Dig in and find all similar online housing listings, property records, and sometimes even check local newspapers (this will prepare you for the next step – pricing)

Did you know: In this post we’ve explained how Selling not the best house in a nice neighborhood can be challenging for the seller, as buyers will want to buy a bargain and release the potential while staging a dream of their future.

Once you have a better understanding of the local selling market, you can begin to set an appropriate price for your home and consider factors that will affect its sale.

Keep in mind that the market is always changing, so being up to date on the latest information is critical.

Set the Price to Sell Your Home

When it comes to setting the price for your home, it is important to do your research and consider all factors that could affect pricing.

To determine a fair price for your home, start by researching comparable homes in the area.

Get free or paid advice with the help of a realtor or real estate appraiser.

Some realtors offer advice without the need to hire them, so find and use the right real estate agent, tell them that you need to list and sell and why. price your house legal paperwork

Share all information about the property, including why you want to sell. If your agent is local to the area, most likely they will overview and since you are their potential client, they are willing to share that information.

TIP: Be aware of big promises and overselling tactics which bad realtors use. You can check our 16 Good vs Bad realtor’s tactics here.

FSBO - Negotiation

Look at recent sales of similar properties and compare their features such as location, condition, size, amenities, etc.

This will give you an idea of what buyers are willing to pay for a property like yours.

Once you have determined a fair market value for your home based on comparable properties in the area, consider other factors that can affect pricing such as any upgrades or repairs needed. Whether there are any incentives available from local governments or businesses that could make selling more attractive to potential buyers.

Take into account how long you plan on keeping the house before selling; if you’re looking to sell quickly then pricing slightly below market value may be beneficial in attracting more offers.

Finally, decide on an asking price for your home based on all these considerations; your listing should be competitive enough so buyers looking to buy a home feel they are getting good value but not too low as to devalue the property.

It is also important to remember to leave room for negotiation, in order to ensure both buying or selling sides feel satisfied with the outcome of the sale process.

Setting the right price for your home is essential to a successful sale.

Now that you know how to set the price, it’s time to prepare your home for potential buyers.

This is how to prepare to sell your home

When preparing your home for sale, it is important to make necessary repairs and upgrades. This will help ensure that potential buyers are more likely to be interested in the property.

Consider replacing old appliances or fixtures, repairing any broken items, and adding fresh paint or new flooring if needed.

Additionally, you should take a look at the landscaping of your home’s exterior and make sure it looks neat and inviting.

Did you know: The exterior of your home is the first thing purchasers see when they arrive, so it’s critical to make a solid first impression. In this blog post we’ve provided budget tips.

Home Staging On a Budget by TALLBOX

We know tons of home staging tips, and are online staging company!

Then arrange furniture in an aesthetically pleasing way that shows off its best features such as large windows or fireplaces. If you aren’t willing to DIY this part, we’ve published a great post how to save money and use virtual staging (incl. free bonus).

Make sure all rooms have good lighting too since this can create a warm atmosphere throughout the house which could encourage buyers to purchase it faster than usual.

By making sure your home is in the best condition possible and staging it to appeal to buyers, you can ensure that you get top dollar for your property.

If you are going to DIY and spruce up, in this post we’ve explained how to identify what rooms to renovate first on a tiny budget!

Now let’s move on to how to take great photos for a home that need to sell.

Take Great Photos of Your listing

Since you have decided to sell a house without a realtor, there are certain steps that you need to walk. One of them is taking the best possible photos of your property. Visuals are the first step to sell the home.
Taking professional photos without the guidance is impossible. Unless you are keen amateur or sold property in the past without the help of realtors.

Did you know: In this post we’ve explained how Investing in professional photography services can increase a home’s chances of success in the real estate market by 25%

Photos are key not only for the multiple listing service but in print advertisements as well. Prints will give viewers an additional layer of depth and make your listing more tangible than others selling home without a realtor.

Avoid using a real estate photography approach – super wide-angles that distorts the spaces!

Accurate representation is of what they can expect from the property itself.

Try using wide-angle lenses for larger spaces like living rooms while zooming in on smaller details like kitchen countertops for more intimate shots.
Below 16mm lenses are no go area for amateur sellers.

Additionally, make sure there is plenty of natural light present during photo shoots so everything looks bright and inviting overall (open up all curtains and blinds and shoot only during the day).

Now let’s move on to advertising and promoting your property so potential buyers can find it.

Advertise and Promote Your Property as (Sale by owner / fsbo)

When you want to sell your house privately without an estate agent, it is important to advertise and promote your property in order to reach potential buyers.

A typical agent may print at least a 4 page brochure with prepopulated text, so make sure to copy them and do that at least.

In these two posts we’ve explained exactly how to describe a luxurious house in a listing and old house for sale.

Putting up flyers and advertisements in the area where you are selling your property can be a great way to start. 29% of all homes for sale by owner are purchased from locals willing to move to that location.

For putting up flyers and advertisements, make sure that they include key information about the home such as its location, features, price range etc., along with pictures of the house if possible.

It’s also helpful to add contact information so people who are interested in viewing the house know how to get in touch with you.

An agent will list your home on relevant real estate websites such as (US) Zillow, Trulia or (UK) Rightmove, Zoopla which will give more exposure online – do the same!

These sites will allow you to post detailed descriptions of your home along with photos for free which makes them popular among real estate professionals and homebuyers alike.

They provide tools for tracking views so you can see how many people have seen your listing and gauge its effectiveness at drawing interest from prospective buyers.

Advertise and Promote Your Property as Sale by owner
Advertise and Promote Your Property as Sale by owner

Keep in mind to use some of the features (featured or premium listing) on these portals, you might have to pay a small fee.

The benefits of selling privately is that you can utilize social media platforms as much as you like. Facebook, Instagram and TikTok can further help promote your property to interested buyers.

Particularly if you can connect with local Facebook groups. This can include posting about your home for sale, sharing photos and videos, and answering any questions potential buyers may have including disclosing the selling price.

Advertising and promoting your property is a key step in selling fsbo without an estate agent.

Now that you have the tools to do so, it’s time to move on to the final steps of closing the sale.

Key Takeaway:

When selling a property privately, use flyers and advertisements in the area, list it on relevant websites such as Zillow or Trulia, and promote your property through social media to reach potential buyers

FlyersAdvertisements: include key info + contact info + pictures of house
Relevant Websites: post detailed descriptions + photos for free
Social Media Platforms: Facebook & Instagram + TikTok

We know tons of home staging tips, and are online staging company!

Have an Open House and Qualify Buyers

Show that this is not a traditional real estate listing and you are not using a real estate agent. Use “For Sale” signs, open house signs, and even reach out to local buyer’s agents to let them know your home is available. Just make sure to take a tour with a buyer’s agent before the open house, so they have time to invite their buyers too.

Did you know: The buyer’s agents compensation is between 2% and 3% of the home’s selling price. This is the normal charge for buyer’s agents, and the seller typically pays it. In some instances, purchasers may be able to bargain with their agent for a lesser commission. We offer advice on how to negotiate with the buyer’s agent so that the best possible bargain is made for all sides.

On the night of the Open house: tell everyone that you are selling the home without a real estate, often this can help them decide quicker on the the final sale price. You will be surprised how often people go to open houses without even reading the entire listing description!

Open houses are an excellent method to promote your property to prospective buyers. This enables you to show your house is worth the money! 

Make sure to prepare the past history of your home’s renovations, issues and how you have solved them.

People will ask all kinds of questions, to gain an understanding of the home’s layout, past problems and they have been resolved and other. 

With the help of a real estate virtual staging photos, you can have print in every room to show what the potential layout of the space can be.

In the table below we’ve provided some of the most common questions asked during an “open house night”

What is the list price of the home?
To understand the asking price of the property.
What updates or renovations have been completed over the years?
To understand the condition and any recent improvements made to the property.
What is the estimated value of the home?
To understand the approximate value of the property.
Are there any potential problems with the home that a prospective buyer should know about?
To understand any potential issues with the property before making a purchase.
Is there a Homeowner’s Association or any other fees associated with the property?
To understand any additional costs associated with the property.
What is the average utility bill?
To understand the cost of utilities for the property.
Is there a lot of traffic or noise in the area?
To understand the level of noise and traffic in the surrounding area.
What are the local schools like?
To understand the quality of schools in the area.
Is the area safe?
To understand the safety of the neighborhood.
Are there any neighborhood amenities like parks, lakes, or hiking trails?
To understand the availability of recreational activities and amenities in the area.

It is crucial to ensure that your home is in pristine shape for the open house, to serve refreshments, and to create an inviting atmosphere.

Help your future buyer see their new life on that night! 

Qualify buyers

Qualifying buyers is an important step for FSBOs to ensure they are working with serious, capable buyers.

In order to qualify buyers, FSBOs should look for indicators that could indicate the buyer’s financial situation and motivation.

Financial indicators include credit score, down payment, debt-to-income ratio, and liquid assets.

Buyers with a higher credit score are more likely to be approved for financing, and those with a higher down payment can demonstrate more financial commitment.

Knowing the buyer’s debt-to-income ratio can show how much of their income is already obligated and how much room they have to make a purchase.

Looking at liquid assets can give an idea of how much buyers can afford and how quickly they can close the sale.

Motivational indicators include the time frame the buyer is working with, home searches they have done, and neighborhood research they have completed.

A buyer with a shorter timeframe may be more motivated to purchase, while buyers who have done an extensive search or taken the time to research the neighborhood may be more serious about the purchase.

Additionally, buyers should have a pre-approval letter from a lender to show they are serious and capable of making a purchase.

In the table below we’ve provided some of the most common questions sellers must ask to qualify better:

Do you have a pre-approval letter from a lender?
To determine if the potential buyer has been vetted and has the funds to make the purchase.
How long have you been looking for a house?
To understand the buyer’s timeline and level of commitment to purchasing.
What are your financing options?
To determine the buyer’s budget and financial capability to purchase the property.
Are you working with a real estate agent?
To gather information about the buyer’s buying history, preferences, and other information.
What is your current financial situation?
To determine if the buyer’s credit score, debt-to-income ratio, and other financial information make them a good fit for the property.
How much are you willing to put down?
To determine if the buyer can afford the property.
How long do you plan to stay in the house?
To determine the type of home the buyer is looking for and if they are a good fit for the property.
What type of property are you looking for?
To understand the buyer’s preferred type of home, such as a single-family home, townhouse, or condo.
What are your expectations for the purchase?
To determine if the property is a good fit for the buyer’s desired buying experience.
How much money can you afford to spend?
To determine the buyer’s budget and if they can afford the property.

By qualifying buyers and gathering the appropriate indicators, FSBOs can reduce their risk and increase the likelihood of making a successful sale.

Finalize the Sale Process

So far we’ve answered the question: Do you need a realtor to sell a house? and the answer is No. But how easy it is, it’s entirely up to the sellers skills and method.

Closing The Deal With A Contract ensures that all parties involved understand what is expected of them throughout the transaction process.

This is the time when you want to hire a real estate attorney.

They will prepare and organize contracts and additional legal documents.

It is important for both sellers and buyers to read through each clause carefully before signing off on anything so that everyone knows exactly what they are agreeing to before moving forward with any kind of purchase or sale agreement between them.

This will help ensure a smooth transaction until completion date when all funds have been exchanged accordingly.

Key Takeaway:

When selling a private house without an estate agent, sellers should focus on presenting their home in its best light, remain flexible during negotiations and make sure to read through any contracts carefully before signing.

If you aren’t sure that you can handle everything, instead of going trough everything, work with a realtor who is tested by someone who you trust and know.

Or agent who has similar houses listed as it’s likely they will have knowledge and client base for this type.

Be wary of real estate brokers overpromising things that sellers want to hear, often this backfires.

FAQs in Relation to Sell Privately House Without a Real Estate Agent

Owners selling their houses without a realtor in the United States can expect to spend money on three main things associated with the process. That is influenced by the home’s value, the cost of legal representation, and the cost of advertising.
Legal fees: The legal fees associated with closing and exchange of contracts of the sale can account for two to six percent of the home’s worth if the sale price is less than one hundred and fifty thousand dollars. The precise figure will depend on the nature of the transaction and the kind of legal guidance you require, but it will often be in the range of $2,000 and $9,000.
Advertising and staging: This include advertising and showing the property is a significant component of marketing expenses. Costs can range from a few hundred to a few thousand dollars, depending on factors such as the number of advertisements run, the number of open houses conducted, and the time it takes getting the home ready for the market.
Selling with realtor: In the United States, the typical cost of a for-sale-by-owner sale is 8-10% of the home’s selling price. All marketing costs, legal fees, and the fee you would also have paid to a real estate agent are included in this total.

Selling a home without an agent is possible, but it requires careful planning and research.

  • First, you must understand the local real estate market to accurately price your property. You should also create marketing materials such as photos and videos of the interior and exterior of your home to attract potential buyers.
  • Consider utilizing online listing services or social media platforms to reach a wider audience.
  • Be prepared for negotiations with buyers by understanding all applicable laws and regulations related to real estate transactions in your area.

With these steps in place, you can successfully sell your home without an agent.


Selling a home without an estate agent can be a great way to save money and take control of the process. It is important to understand your local selling market, set the right price for your property, prepare it for sale, advertise and promote it correctly, and finalize the sale process.

With these steps in mind you will be well on your way to successfully selling your private house without an estate agent.

Are you looking to sell your private house without an estate agent?

Look no further!

Our experienced architects and interior designers can provide high-quality visuals of your property so that potential buyers will be impressed with the look, feel, and features.

With our help, selling a home privately is easier than ever before

We know tons of home staging tips, and are online staging company!

George Nicola

VIRTUAL STAGING EXPERT / After eight years+ working in high-end design and property business I realised that we are missing a critical part of the property business. We were not providing enough value to these old and empty properties. Not every buyer would have the opportunity to see the potential of vacant property or in a bad state. The idea of Virtual Furniture Staging the property gives the buyer and seller an incredible chance in seconds of taking the critical decision.