Real Estate mini websites it is today! Did you know that the very first step taken by 44% of all real estate buyers is an online home search?
No matter the level of experience you have in the real estate market, without at least a mini-website today, you will continue to miss out on a number of lucrative online leads seeking to buy your properties.
Due to the Covid-19 lockdowns in 2020, homeowners have resorted to online listings to reach potential buyers in the real estate market. This year, the average sales price for houses stands at $295,300 in the UK, and $299,400 in the US, a 3.5% increase from the previous year.
If you have a real estate product or service that you want to launch or direct traffic to, a single page mini website is a great tool to start with. As such, to ensure your listing stands out online, a mini-website that exhaustively displays everything about your listing is ideal.
Single page property websites act like regular websites but are made up of only one page, consolidating essential and concise information to keep your potential and existing customers focused on buying your product/service.
You can have a mini-website with one or many pages and play a significant role in driving traffic to your parent website. It also allows businesses to display important content, such as location, working hours, employees, products, and services.
When a mini-site is set up correctly, it can help you address several challenges, such as losing potential customers to competitors and perceiving that their products/services are not genuine.
Strategically placing CTA’s (“Call to Action” buttons), with clear and beautiful designs, quickly and easily direct your potential customers to contact you or make a purchase.
At Tallbox, we take the time to understand your product or service to achieve the best possible outcome and can create them from the most simple and basic to very complex and customized to fit your exact needs.
What is a Real Estate Mini Website?
While many homeowners lament about the difficulty of getting their listing to be noticeable to the right online buyers, mini websites have become the solution.
A mini-website is referred to as a mini-site or microsite, is a small website that focuses on showcasing information on a company’s specific products/services. A real estate mini-website plays a significant role in selling yourself to prospective clients.
It is less expensive to launch a mini-website because it demands fairly small-time, money, and energy commitments. Since it focuses on a single product or service, the mini website may solely be up for a short time until an advertisement campaign is done or until you have sold the estate.
To ensure your real estate mini website is sufficient to generate leads, it should fulfill the following criteria.
- A single-page site
- Provides Call-to-Action, such as “book” or “contact us.”
- Features business location and/or the service in the URL
- Feature the phone number, email, fax, or related ways of prompting the visitor to book an appointment.
If you set up your company information correctly, the real estate mini-website may be among the businesses displayed in potential buyers’ organic search results. You can drive more traffic and improve its organic ranking via Google ads, Facebook ads, Pay-per-click (PPC) ads, and email marketing.
For maximum effectiveness, you can also equip your real estate mini websites with a blog and embed it with social media profiles to give visitors an all-round online experience.
Why You Need a Mini Website
Mini-website is a great way to create online branding with a low-budget. Even with the many benefits of having a website, it’s shocking that 46% of small businesses are yet to set up their websites, while 12% are unlikely to have one in the future, and 10% are unsure. Since people spend about 8 hours a day on the Internet, all real estate business should have a web presence. Once you have set up a fully-fledged website, you can start composing and publishing rich content on your blog and social media consistently to capture more leads.
If you’re looking to build your website for a small portfolio of real estate properties, a mini-website comes in handy with many ways to capture and nurture leads. You may consider using a single property website template to build your mini-site and offer a few pages of information about you and your real estate company.
While there are many advantages to having mini-websites, here are some that we feel are paramount:
Social Proof to a Global Audience 24/7
Irrespective of the types of property that your real estate business deals in, having a website accessible on a 7-day, the 24-hour basis is a huge advantage. To rank higher on the search engines using certain keywords, a mini-website can help accomplish this by boosting the sense of confidence of potential buyers in a property.
The concept is simple; the more web properties you have on the net, the more exposure you’ll get. Besides, while your physical shop is closed at night, holidays, weekends, and emergencies, a mini-website can continue engaging with and attending to potential customers beyond your locality in a convenient manner.
Low Cost branding for small or starting businesses
Most real estate start-up businesses usually have a small budget, as their profit grows with time. However, to accomplish their financial goals in the future, they need to establish an effective web presence at the initial stage of their business. The cause-effect relationship revolves around the notion that the earlier you create a website, the earlier your business will start making a profit.
Compared to fully-fledged websites, mini websites are very affordable to invest in because it allows real estate start-ups and homeowners to focus on listing a specific property for sale or rent, and continuously investing in its improvements. Furthermore, you can easily convert visitors into clients as soon as you create your mini-website.
You can make your property stand out using mini websites to emphasize that it is one of the most attractive listings in the area. Irrespective of the property’s location, designing a single property website to showcase it to potential customers to enhance its authority. Potential buyers will not only be impressed by the professional display of your property but also with your ingenuity as a Realtor, which potentially generates more leads.
Most mini websites are embedded with in-built lead generation tools that play a significant role in naturally helping buyers find your property listing via other similar property searches.
SEO Visibility and Backlinks
When you have a mini-website, you will be able to publish some content related to property listings, including photos and videos of floorplans, rooms, neighborhoods, and other relevant listing content. As visitors engage with the content on your mini website, you will be offering them valuable insights together with a blend of SEO-friendly organic keywords that appeal to search engines.
When it comes to generating relevant backlinks to your website, external SEO comes in handy. Your website can rank higher in search engines if you have more relevant mini-sites and backlinks. Generally, with only minimal maintenance required, mini websites have an indefinite lifespan essential in providing evergreen content for Realtor’s branding and customer engagement.
Real Estate Agent Websites: Template vs. Bespoke Design
You may have come across the terms’ bespoke design’ and ‘template design’ when researching web design.
But what do they mean, and which one should you go for?
As a real estate agent, you should be aware that websites can either be created from a template design or a bespoke/custom design. At Tallbox, we recommend a customized real estate website design instead of a traditional template design.
The below section delves into their differences:
Real Estate Website – Template Design
A template website is a pre-designed webpage that you can use to create your website by uploading your content. Apart from the fact that they are usually mass-produced, several template websites are built on a common framework. Depending on your expertise, you only need a few hours to a few days to set up the website. However,
All websites may appear different at a glance, but most of them are versions of the same template. Even though using a template design to build your real estate website is a quick and inexpensive approach, it is recommended for websites that require less functionality, e.g., restaurants, personal trainers, and others.
Real estate website template designs rely on built-in scripts and code to deliver content. Some sophisticated solutions can populate every page with the same text and messaging. This limits agents to customize their name and company and gives buyers the option to search for homes on a site with the agent’s name, photo, and phone number.
Top 5 Template Mini Website Builders
Since mini websites help you create a simple online presence for your properties, you can use a website builder to make one yourself by personalizing a pre-populated online template. The below are the top 5 website builders:
If you want to manage your website so that you control all the creativity on it, the recommended website builder is Wix. In contrast with other builders, Wix is tremendously beginner-friendly because of its easy-to-use, customizability, and a wide range of useful features that can be applied using simple drag-and-drop tools.
You can use this template website builder by signing up for its free plan or upgrading to other eight premium plans for as low as $14 every month. It is important to note that even though Wix gives you more than 500 templates to pick from, once your website goes live, you won’t be able to change the one you chose. Many users highly recommend Wix, so go for the free version for a start and upgrade once you are satisfied with the outcome.
Real estate is a business of creativity, and Squarespace is one of the most stylish website builders that goes the extra mile to fulfill such needs. While it may take you a little longer than Wix to use it correctly, Squarespace requires you to dedicate enough time and effort for satisfactory results.
Squarespace’s unique template designs stand out as one of the most admired in the real estate market. If you want a visually striking website, we recommend Squarespace because it has a wide range of features that can help you design a powerful mini website for your real state business. With a 14-day free trial, Squarespace gives you ample time to decide on signing up for one of its four premium plans, priced from $12 every month.
Weebly is a simple website builder that allows you to build a website quickly and effortlessly. It comes with robust and powerful features suitable for e-commerce and blogging. With more than 40 mobile-friendly templates and themes, Weebly’s drag-and-drop and editing tools can help you create a unique website equipped with an online store, image gallery, and a blog.
You can start with Weebly’s free plan and then upgrade to the premium version priced at a minimum of $6 and a maximum of $26 every month. With such affordable plans, Weebly is one of the popular website builders in the real estate market.
You should note that there are two types of “WordPress” websites. WordPress.com is the essential website building platform, while WordPress.org is a more advanced content management system that requires more technical know-how but is more powerful.
Therefore, you can start with WordPress.com to feel the various template before resorting to WordPress.org, which demands some basic knowledge in coding. You can start with the free plan and upgrade to one of the four premium plans, priced at $4-$45 every month (billed annually).
If you want to create your real estate mini website in record time, GoDaddy is your outright companion because it is excitingly very user-friendly. This website builder can help you design a tailored mini-website that matches your details before customizing it fully. GoDaddy also offers you simple layouts and guides you in adding essential elements to your mini-website in straightforward and quick steps.
While it may be the perfect choice to create personalized websites, GoDaddy’s steep monthly prices may discourage Realtors who want to make many mini websites at a go. The monthly fee is from $10-$25, but you enjoy a prolonged free trial of one month to put your “house” in order before signing up.
Real Estate Website with Bespoke Design
While bespoke/custom design sites may also utilize templates, they are often built on a search-engine-friendly framework, encourages social media sharing, and offers hundreds more custom options and plug-ins for design and prospect opt-ins.
Bespoke website designs are ideal for businesses with large active databases that demand advanced functions, such as property, banks, recruitment, and related businesses. It also offers the best options for customer relationship management (CRM) integration, which helps you keep in touch with all of your leads and build referral business for your future.
Even if your real estate company offers a super cool website, take the time to scrutinize it properly. Check whether search engines can find it, and learn about the process you need to follow to cancel the service or change companies.
The following questions can act as a guide:
- Do you own the domain?
- Do the leads from the forms stay in the brokerage database, or do they belong to you, the agent?
- Can you connect the website to your personal social media channels, or will it point to the company’s social media pages?
- Can you customize listing information, or does the site pull the data from the MLS?
- How does the template website look on mobile devices of all screen sizes?
Advantages of Bespoke Design
The following are why many business owners in real estate prefer bespoke website designs apart from the fact that they can manage them without hiring a highly skilled web designer.
Enhanced Website Security
If you are handling a significant volume of personal customer data, investing in a bespoke/custom website with heightened security will help you keep information safe and secure. Data breaches can cause lasting damage from which your business might find it difficult to recover.
So, if you want to safeguard your long-term success, investing in a secure custom website will give you peace of mind. Although it may take a little longer to design and develop a bespoke website, the additional flexibility, room for growth, and distinctive aesthetic will serve your business in many years to come.
A bespoke design is unique enough to make your website stand out in your niche, in this case, your local real estate market. Compared to similar businesses that still use templates, your site will exude professionalism and give you a competitive edge over your digital space rivals.
Building a bespoke website will also help you create a reputation as a trustworthy real estate business that cares about your visitors.
Fast and Responsive Pages
Unlike a template website that comes loaded with several plugins that can slow down your website, bespoke website designs are fast and responsive. By building a custom website from scratch, all the functionality could be built bespoke for your sale strategy. This means you can take care of how fast your website loads, which is essential for ranking well in Google, especially.
You can enable caching on your pages, optimize your images, and reduce the need for lots of scripts being loaded, which is usually a more significant problem on pre-made themes. Of course, this depends on choosing a great web design agency like TALLBOX mini-website service or freelancer to build your website for you!
Easy SEO and Social Media Setup tailored to real estate
You can easily integrate search engine optimization (SEO), and your social media feeds in a bespoke website design. Whether it is Facebook, Twitter, Instagram, or YouTube, your mini website will be able to display your social media feeds seamlessly on the pages of your mini-website. This keeps visitors engaged and interactive on your mini-site, which increases their chances to dial your number and close the sale!
With millions of posts shared on social media every day, sharing relevant ones on your mini-website can lead to a remarkable SEO boost. Generally, since website builders provide basic SEO and enhance their features, you need to install additional plugins to maximize the results.
Disadvantages of Bespoke Design
- It is time-consuming
If you want your mini-website to be created fast, go for a template design; but if you want it to be built right, a bespoke design will take longer. When developing the structure of and adding relevant content to the customized design, the time invested in each process determines the mini website’s outcome.
- It is expensive
With more work, time, and resources to be invested, designing bespoke websites carries additional costs than template design websites. The extra cost incorporates sophisticated tools to ensure the mini website is a real investment in your real estate business.
How Property Websites for Single Listings Work
Effective real estate marketing revolves around acquiring new listings and selling existing listings. Agents rarely have extra time to design complicated sites for single listings; therefore, they resort to property websites for single listings owing to their established systems that track leads and automate communication. Property real estate websites for single listings are the best way to showcase your properties properly and make your marketing efforts stand out among rival sellers.
Marketing a property via a property website may seem a little unconventional initially, but recent studies show that properties promoted this way sold faster. Property websites for single listings aim at making every virtual home look like a custom estate.
Here are the common characteristics:
- The unique domain name (includes the property address)
- Features a single property
- Photo and video gallery of the property
- Virtual tour of the property
- Broker/listing agent information
- Call to Action forms
- Social media integration
How it Works for Real Estate businesses
Sign up for Hosting and Domain
Search online for a trusted hosting provider for your single property mini-website. We recommend using the same hosting provider that you use for your parent website. While some providers provide you with the flexibility to design and host your website in a combo package, the template designs usually lack unique styles, and you are not provided with a custom domain name.
Use the Street Address as the Domain Name
The unique URL, which is usually the street address of the property on sale/rent, sets the single property mini-website apart compared to other real estate websites. Selling your properties at such specific locations will promote the listing address on local search engines. At Tallbox, we ensure that the domain names are tweaked to match our clients’ property address. If it’s an impressive listing, we usually go with the property or community name.
Upload Visual Content
Property websites for single listings usually have several eye-catching pictures highlighting many beautiful interiors and exterior shots of the property. Buyers generally notice the quality of your real estate photography first, even before reading the content. As such, property websites capitalize on the use of flashy content, including virtual tours, floor plans, and 360 tours that complements the overall appeal of the design and appeals to potential buyers!
Write Powerful Headlines and Interesting Descriptions
Even though a picture is worth a thousand words, your visual content must be described using written content that includes catchy headlines and attention-grabbing descriptions of the property.
The headlines and a 1-2 paragraph summary description should mention the services, pricing, location, and other relevant highlights. Once search engines synchronize your content, the ranking of your mini-website will improve on local searches.
When a potential buyer visits your property website, a well-crafted CTA is the primary conversion tool that makes it easy for potential buyers to contact you immediately. While you may have to choose from several options, leading property sites to come with the below by default:
* Click to call: Potential buyers can click this large button on their mobile devices to dial the listing agent’s number.
* Contact Form: An online form for interested buyers to fill out their names, email addresses, and inquiry messages.
ü Download a brochure: A downloadable booklet in PDF format can help you collect email addresses for capturing leads.
Pro Tip: In the future, when other Realtors list properties on the same street you launched the mini website for, even after selling the property, your mini-website will continue to show up in search results.
Multiple Listing Service vs. Single Property Websites
While the multiple listing sites continue using timeworn software that is not mobile-friendly, single property websites make it easier for realtors to create appealing websites that attract the right buyers. That being said, let’s discuss the two in detail.
Multiple Listing Service
A multiple listing service (MLS) is a marketing database set up by a group of real estate brokers working together to provide accurate and structured data about sale properties. It is also a mechanism for listing brokers to offer buyer brokers who bring buyers for their listed properties.
Realtors pay a monthly fee to list their property in an MLS.
Members of an MLS gain access to a wealth of exclusive information on the homes in the area, including photos, square footage, and critical features of each property.
The MLS comprises like-minded brokers who come together to share vital listing information about listings for rent or sale. It works very well in many real estate markets today because it informs every broker about their listings intending to attract interested home buyers.
Typically, broker members in the MLS must reveal the percentage commission that other brokers will receive upon bringing in an interested buyer to close the sale.
MLS systems face challenges from websites and platforms where potential sellers and buyers of homes can self-auction their properties or search for desired properties independently. Internet sites that offer the general public the ability to view some of the MLS listings also erode MLS’s exclusivity. However, the key benefit is that detailed information and data points are still exclusive to MLS.
Regarding online databases for properties, the most accurate is the MLS listings databases. Realtors and brokers usually have a specified time limit to enter new listings. They incur fines for missing the stipulated deadline, which is generally 24-48 hours once the listing agreement is signed.
Single Page Property Websites
A single property website is a web page that entirely focuses on marketing a single home for sale or rent. The website captures the reader’s full attention by excluding any contrary information on other properties in the market.
A single property website gives homeowners a chance to provide an in-depth view of their property, which also sends a signal to the prospective buyer that the home is worth their investment. That’s why an exclusive or luxury listing is used for advertising it.
Single property websites also provide home buyers with additional details, images, and media related to the listing they are interested in. Realtors and agents benefit from increased exposure, SEO, and online traffic to their listings that will add a revenue-generating service to their businesses, generate additional income, and provide value to their clients.
Why You Need a Single-page Property Website
To attract both prospective buyers and sellers, you should add single property websites to your armory. Below are a few reasons why single property websites can take your real estate listings to new heights:
- Generate Curiosity on your Listing
The main aim of sending details of your listing to prospective buyers is to make them focus on your listing and avoid distractions from related properties. Popular listing websites confuse potential buyers with wide-ranging properties that meet their search criteria. A single page property website focuses on one listing by showcasing quality images of your property to generate leads.
- Exudes Professionalism
Having a separate single page property website to cater to your prospective selling clients helps you stand out in the crowd. It imposes a positive impression on the probable buyers and makes them seal the deal. Single property websites are just one way to prompt buyers to invest in your listing and not just add it to the MLS.
- Presents Property Details Vividly
When you own a single page property website, you can present your property just the way you want to. Furthermore, you can upload superb, large, and lively images that showcase every aspect of the home, including dimensions, lightings, space, number of rooms, pricing, and others.
Should You List in Major Portals or Build a Single Page Mini Website for your Listing?
While the average Realtor utilizes directories and listing sites, such as Realtor.com, Trulia, Zillow (US), Rightmove, Zoopla, Onthemarket (UK), etc., you need to go a step further and make your listings stand out from the crowd.
Once in a while, you can list specific properties in the above-mentioned major portals because several databases in different localities maintain their property listings on realtor webpages.
However, developing a single property mini-website saves much time as it comes with several building tools that let you present your property just the way you want. It’s also a great way for realtors to gain more visibility and prove that they go the extra mile to focus on clients’ various needs and inquiries.
All single property mini websites come with the ability to add information about the Realtor or agent, including a picture, brief description, and a link back to their website and social media accounts. All of this is not only great exposure for the agent but also great for their SEO!
Finally, you should be able to build up your database through a single property website. Get people to sign up for your newsletter or follow you on social media. This property may not be for them, but the next one could be, and you need to make sure that they see it.
You can easily promote a real estate mini-website with various social media channels like Instagram, Facebook, Twitter, YouTube, and LinkedIn to widen the reach and connect with many potential buyers.
Building a subdomain of your parent website is another way to make your mini website even more cost-effective. While you will insure some overhead costs, generally, it is less expensive than building a separate website from scratch.
Free and Paid Real Estate Website Templates
To create a single property mini website, you need to use unique website builders that provide the framework for creating the perfect brand and user experience while constructing your website. Below is a list of the top six real estate website templates (free and paid) that we picked based on price, SEO integration, customer service, reporting tools, and usability.
Tallbox – tailored mini-websites and single page websites for real estate
Price: Starting at $83
Tallbox is probably one of the most well-prepared and advanced bespoke options for a mini-websites. We are not a website company but a real estate marketing machine with an adopted Guerrilla marketing. Along with all of the common mini-website features, we incorporate virtual staging, floorplan, Augmented reality, and any other specially crafted components designed to connect with prospect buyers.
Azenta – Free Luxury Homes Websites
Azenta is a sophisticated solution that helps real estate agencies and realtors create a unique website to manage their clients’ business dealings. This free website template comes with wide-ranging stunning layouts that present a creative appearance that highlights your content spectacularly. You can use Azenta to display your content on desktops, smartphones, and tablets.
Real Estate 2 – Free real estate investor websites
Real Estate 2 is an admirable free real estate investor website templates that will address all your real estate mini-website needs with mindboggling designs and fantastic layouts. Its responsive and flexible structure guarantees the best user experience for all your website visitors. Whether on their mobile devices or PCs, Real Estate 2 allows you to change your property’s details, and content and the appearance automatically goes live.
Mondy – Free Property Websites Template
Choose Mondy if you a Realtor who wants to have a substantial online presence. This template promises real estate agents a remarkable outcome for expanding their real estate customer base. Instead of going for 3rd-party platforms, you can use Mondy to design an official mini website for your various properties as you control, manage, and maintain your page like you desire.
Price: $8 per year billed annually
Modobay is the easiest way to create beautiful property websites, including virtual reality tours, brochure, and flyer designs, within minutes. Create and render diagrams in 3D in minutes and provide virtual tours for clients without leaving home.
Houzez is one of the most versatile and influential real estate website templates available for WordPress real estate sites. It boasts 16 professionally designed layouts that accommodate a myriad of styles and includes easy, code-free customization options through drag-and-drop page builders.
Real Homes offers a clean, attractive layout with features that can amplify any brand. While it does not provide as many customization options, it includes a responsive design that looks good on any device type and real estate-specific features such as property comparison, listing management, and built-in CRM software.
CitiLights is a sleek and modern template that is also highly functional. With an easy-to-use agent dashboard, the ability to mark listings as sold or rented, advanced property search options and filters, Google Maps integration, and comfortable and code-free customization options, it is both versatile and user-friendly.
Top Must-have Features in a Real Estate Mini Website
First impressions can make or break the potential of your website to generate leads. The best real estate mini-website must have the perfect balance of form and function to convince visitors that they have come to the right place. The following is a list of 10 features that a real estate mini-website must have:
Observant and keen real estate brokers acknowledge that a well-organized image gallery goes a long way in highlighting the best assets of property and minimizing its flaws. When choosing photos for real estate websites, it’s essential to set an engaging and appealing visual tone that leads to results. This is why you need to hire a professional photographer.
Calls to action are among the best real estate website features that encourage potential clients to touch base. Let potential buyers contact you, primarily via email address and telephone number, so that you can answer their questions regarding the property in sale or rent. Once you miss these features, you won’t get any promising customers.
Social Sharing Tools
Integrating social media with your mini-website maximizes your reach, builds brand awareness, and creates lasting relationships by enhancing your reach and engagement with your target market. Social sharing tools help you spread property information and bring you more potential buyers.
It is essential to give your website visitors a more sophisticated way of searching a vast database of property listings using optimized advanced search options. Commonly, the keywords that the potential buyer searches usually match the displayed search results in such a way that it narrows down to the zip code of the property’s location.
If you want to generate more leads and more traffic to your real estate mini website, blogging must be your magic wand from today. It is one of the most effective ways because as potential home buyers search the web for properties, blog posts usually show up as part of the search results. The blog posts topics will draw more traffic to your website so long as the content is exciting and valuable.
Testimonials on your mini website pages can seal the deal by convincing customers that you are a person they can trust when it comes to the type of home or the community they’re interested in. Use your website to ask customers to leave feedback with some personal information, as positive feedback proves that you are doing a great job.
Google Maps allows a user to see your business or properties on an interactive map. This way, visitors can zoom in and check a specific area they are interested in. Aside from experience being interactive and more visually appealing, Google maps also help your listing get found more comfortable and rank higher.
Feature the latest listings on your mini-website to draw visitors’ attention to those who might be interested in similar properties in the market. Furthermore, you can have special featured position for other agents’ listings on your website and get a commission once they secure a lead.
Sorting and Filtering
Ensure that all potential homebuyers who visit your website get to their desired properties with one click rather than the tedious scrolling of different webpages. Sorting rearranges content in the desired order (i.e., from cheapest to expensive), while filtering lets users see only the desired content (i.e., property located in a specified town).
If you want your website to become a top 10 real estate website, you need to incorporate search SEO to build your online presence as it increases organic traffic. The best SEO practices are designed to enhance the user experience, which means optimizing your website with a client-first approach.
How to Drive Traffic to Real Estate Mini Website
According to “The Digital House Hunt,” a comprehensive real estate report on consumer trends, not only do 90% of home buyers use the Internet when house hunting, but 53% also start their search online. However, real estate agents still experience constant challenges in attracting new customers. Even though they may get a few referrals, most potential buyers merely Google search their desired property and contact the first agent from the search results.
To draw in many right customers, you must make your way to the top of the rankings by driving traffic to your real estate website. This can be accomplished by:
Targeting Local Keywords
When searching online, 69% of potential home buyers use a local keyword phrase to start their research, “Houston Realtor.” Sprinkle keywords that reflect your property throughout your mini-site; for example, if it focuses on properties located in Houston, you might try “Houston Homes for Sale,” “About Your Houston Realtor,” or “Real Estate Companies in Houston.” You can also set up a free Google AdWords account once you have the relevant keywords.
Statistics show that 89% of new home buyers use a mobile device to search for their desired homes in other various places. Making your real estate website mobile is vital because Google changed its algorithm to rank mobile-friendly sites higher than those that aren’t designed for mobile.
Integrating Social Media
Linking your social media profiles to your real estate website is an effective way of creating and nurturing long-term business-to-customer relationships. If you are a realtor with an active social media presence, you can interact with clients on the leading platforms without meeting them face to face. Conduct thorough research to know the social media platforms that your potential buyers are most active.
Get Listed in Directories
Online real estate directories help realtors and agencies to generate greater exposure for their listings. The more local guides your business is on, the more likely a customer can find you. Some of the real estate sites with highly trafficked directories include Zillow, Trulia, Realtor.com, and Homes.com.
Maximize the use of Photos and Videos
Posting photos and videos of properties on your website can help you attract the right buyers and identify the right images you should take of every home. Strive to publish photos and videos in various places, including your homepage, bio page, landing pages, blog, and others.
In a single page website blogging is different. If you want to stand out from other agents in your local real estate market, you must publish consistent, comprehensive, high-quality, and compelling real estate content on socials and point them to the single page website listing you are marketing. When you post regularly, you will secure traffic to your mini-site for the specific properties.
For greater exposure and enhanced SEO, you can automatically generate mini websites for all of your in-house listings to help you drive traffic to your parent website. Building a mini-website allows you to drive traffic to your listings, which essentially increases your visibility.
Ensure you add social sharing buttons to make it easy for homebuyers to share various properties online with friends and family. Also, design a notable “Contact Us” page that grabs attention and put your contact info on every page of your website.
Above all, create an irresistible content offer to capture leads. It is essential that you publish stunning photos of your properties. You can hire a professional with experience in real estate photography and architecture like TALLBOX to provide you with mini-website services and allow you to pursue leads appropriately.
A mini-website is referred to as a mini-site or microsite, is a small website that focuses on showcasing information on a company’s specific products/services. A real estate mini-website plays a significant role in selling yourself to prospective clients.
A mini-website can be free to use and install, with the only downside that it might not suit exactly your needs and marketing strategy, but having some website is better than not having one at all.
Bespoke mini-website often can cost between $8 to $500 and more; monthly subscription or yearly. Being a mini-website with limited content does not mean that it will not be effective. Mini-websites are a different type of marketing strategy focusing on the promotion of a single real estate listing.
A Single Page Property website is an independent microsite that showcases a property’s comprehensive listing of characteristics and amenities.
Search engine optimization for a single page website is different from that with the common websites. SEO is an aggregation of procedures and methods used to enhance visitors’ number to a website by getting a high ranking in google search results. Due to the localized and targeted SEO method for the single page websites, ranking on google takes between a few days up to three months, depending on the competition and marketing approach.