Create Irresistible estate agent photography for Maximum Impact

Key Takeaways

  • Straight camera angles and distortion-free shots are vital to creating realistic perspectives in estate agent photography.
  • Wide-angle lenses, natural lighting, and high-quality equipment are crucial in capturing impressive images that showcase the true essence of a property.
  • Proper staging, cleaning, scheduling, and shooting setups help ensure maximum impact through impeccable real estate imagery.
  • Using post-processing software such as Adobe Lightroom can enhance image quality by adjusting color balance and removing unwanted objects or blemishes.
george nicola

By George Nicola (Expert Stager)

Table of Contents

In today’s fast-paced digital age, selling a property requires more than just a catchy description; it demands stunning on-ground property photography and aerial videography content that captivates and entices potential buyers.

This is where the art of property photography comes into play—a skill that real estate photographers must master to create irresistible photographs and secure an edge in the competitive housing market.

  • Take a walk around the property before setting up your equipment, and note any elements that might obscure or distract from the final image, such as trees, power lines, or neighboring buildings.
  • Consider the shot types you want to capture (e.g., wide-angle shots of the entire property, close-ups of unique features), and plan accordingly.
  • Consider camera movement as well – will you pan or tilting during the shoot? Make sure there are no obstacles in your path.
  • If possible, visit the property at different times of day to assess how natural light impacts each shot type. This can help you plan out when to schedule the shoot for optimal lighting conditions.
  • Make sure your shot list is organized based on location and angle – this will save time during the shoot and ensure you don’t miss any important shots.

1. For optimal lighting in dimly lit properties, scheduling a photo shoot early in the morning or late in the afternoon instead of at dusk is recommended.
2. Professional photographers suggest taking pictures of properties during the “golden hour,” which is an hour after sunrise or an hour before sunset. The lighting at this time is perfect for producing beautiful images.
3. Choosing the right time of day, such as early morning or late evening, also known as the golden hour, depending on the property’s direction, can help capture softer light and improve the overall quality of the photograph.
4. To ensure high-quality exterior and interior property photos, it’s best to avoid shooting too early in the day or after sunset, as the lighting conditions may be poor.
5. To capture a cozy atmosphere, it’s best to take photos late afternoon when the sun is lower in the sky.

Dive into our comprehensive guide on “The Art of Selling with Images: Create Irresistible Property Photos for Maximum Impact” to learn essential tips, equipment recommendations, shooting techniques, and post-processing tricks tailored explicitly for professionals in this niche.

The Best Camera Settings for Real Estate Photography

Keep the camera straight and avoid distortion to ensure a realistic property perspective.

Keep The Camera Straight And Avoid Distortion

real estate camera composition tips - camera not straight
real estate camera composition tips / Property photography by Rightmove @Matthews

Distortion occurs when the lines within an image appear curved, stretched, or skewed, which can negatively impact your real estate photography’s overall appearance and professionalism.

One crucial aspect of capturing impressive property photos is maintaining a straight camera angle to avoid distortion.

real estate camera composition tips - above waist line image
real estate camera composition tips / Property photography by Rightmove @Gascoigne Halman

For instance, shooting from the waist level can help keep vertical lines in check while providing a balanced perspective for both interior and exterior shots – making it easier for potential buyers to visualize themselves in the space.

Furthermore, consider using wide-angle lenses with minimal barrel distortion to enhance image quality and maximize information capture.

We can help you improve your real estate photography >

Wide But Realistic Shots - Achieve professional photos for real estate

Capturing wide but realistic shots is a fundamental aspect of creating irresistible property photos. As a real estate photographer, you are responsible for showcasing the true essence of a property in an appealing way.

15-16mm lens comparison with standard and fish-eye lenses
15-16mm lens comparison with standard and fish-eye lenses / Image by Chandra N on Quora

To achieve wide yet authentic shots, consider using a DSLR camera equipped with a high-quality ~15mm wide-angle lens

This combination allows you to capture more visual information within each frame while maintaining accurate proportions and avoiding distortion due to perspective issues.

wide-angle lens vs normal lens
wide-angle lens vs normal lens

To further enhance your images, always shoot in landscape orientation and pay attention to your image framing – ensure there’s enough breathing room around essential elements in your composition without including unnecessary distractions or negative space.

Experiment with different vantage points and angles by crouching down or elevating your camera position slightly for unique perspectives on each scene.

cropped vertically shot photography of a house
cropped vertically shot photography of a house

Leveraging these essential techniques helps you create stunning real estate photography.

It sets you apart as a skilled professional who understands how to maximize impact through thoughtful image composition and strategic use of photographic tools like lenses and post-processing software such as Photoshop or Lightroom.

vertically shot photography of a house
vertically shot photography of a house

Use Good Lenses For Professional-level Shots

In the world of real estate photography, using top-quality lenses can make a significant difference in capturing impressive property photos that create maximum impact.

A good lens not only enhances image quality but also helps to accentuate the property’s unique features and showcase its true potential.

Selecting the right wide-angle lens for your camera is crucial as it enables you to capture more expansive shots while maintaining realistic perspectives.

These lenses are ideal for showcasing spacious interiors or highlighting architectural elements of a building without distortion.

For example, using a Canon EF-S 10-18mm f/4.5-5.6 IS STM on a crop-sensor camera will allow you to take full-room shots from tight corners without losing detail or depth in the images.

Ensure The Property Is Clean And Staged Before Shooting

To capture impressive property photos, ensuring the property is clean and staged before shooting is crucial.

A cluttered or disorganized space will make the images appear unprofessional and hinder buyers’ ability to picture themselves living in the area.

cluttered photo of a bedroom
cluttered photo of a bedroom / Property photography by TALLBOX

Homeowners should take extra care to declutter their space, depersonalize it, remove any broken items, tidy up bookshelves and cabinets, vacuum floors, and dust surfaces before a shoot.

decluttered photo of a bedroom
decluttered photo of a bedroom / Property photography by TALLBOX

Professional real estate photographers understand how critical staging is for optimal results and often provide guidance on how best to stage each room.

We can help you de-clutter digitally your real estate photography >

Schedule The Shoot For Early Morning Or Late Day To Capture The Best Light

Capturing the best light is crucial for creating impressive property photos.

For this reason, it’s essential to schedule the shoot for early morning or late day when the sun is lower in the sky, known as the “golden hour.”

During these times of day, natural light appears softer and more flattering, providing a warm and inviting feel to your shots.

Professional photographers often recommend shooting an hour after sunrise or before sunset for optimum results. This time provides ample natural lighting conditions without too much contrast or intense coloration that might affect interior shots.

Moreover, depending on your property’s direction, you may need to plan accordingly to capture its best side with optimal light conditions.

Equipment Needed For Stunning Estate Agent Photography

Choosing the right camera, essential lenses and accessories, and the use of a tripod for stability are all crucial when it comes to creating stunning property photography.

Choosing The Right Camera

Choosing the right camera is crucial in capturing stunning property photos, even if you are not a real estate photographer.

While phones and point-and-shoot cameras may seem cost-effective, they often lack the necessary features to make your images stand out in a competitive market.

We recommend investing in a DSLR camera as it offers more control over settings such as aperture and shutter speed, resulting in higher image quality.

Another essential aspect of choosing the right camera is selecting a wide-angle lens that can capture expansive shots of properties while still maintaining their realistic proportions.

ultra wide angle photo of a house
avoid ultra wide angle photos for real estate photography

For example, lenses with focal lengths between 10mm-24mm are great for capturing interior spaces without causing distortion.

Avoid taking photos below 14 to 15mm focal lengths, which is considered an ultra-wide-angle and the photo will have extreme distortion.

Ultimately, investing in quality equipment will elevate your photography skills and increase the value you offer clients through high-quality property photographs that showcase their listings at their best potential.

Essential Lenses And Accessories

To achieve stunning property photographs, having the right equipment is essential. Here are some of the lenses and accessories that every real estate photographer should have in their kit:

  1. Wide-angle lenses: These are ideal for capturing a wider view of the property and making spaces appear larger than they actually are.
  2. Tripod: A sturdy tripod helps ensure stability and sharpness in your shots, especially when shooting at slower shutter speeds.
  3. External flash: This can help you brighten up dark rooms or highlight features that may be difficult to capture with ambient light alone.
  4. Polarizing filter: This can help reduce glare on reflective surfaces such as windows and water, enabling you to capture clearer images.
  5. Remote shutter release: This allows you to take photos without physically touching your camera, reducing the risk of camera shake and blurriness.
  6. Camera bag: A good quality camera bag will protect your equipment from damage while traveling between shoots.

Having these essential lenses and accessories in your kit will help you produce professional-level results that impress potential buyers and sellers alike.

The Importance Of Using A Tripod For Stability

Using a tripod is incredibly important in property photography. It provides stability and ensures that your photos are sharp, clear, and have zero movements or vibration.

While some may argue that using a tripod can be cumbersome or unnecessary, it’s an essential tool for achieving professional-quality property photography.

Tripods are versatile in that they can be adjusted to any height and angle to suit the needs of any shoot, making them ideal for photographing artwork as well.

Setting Up And Shooting The Scene

Understanding lighting conditions is vital when setting up and shooting the scene, as it can make or break the final photos. 

Find the right angles to highlight the unique features of the property, stage each room appropriately, and utilize natural lighting for optimal results.

Understanding Lighting Conditions And Finding The Right Angles

Understanding lighting conditions and finding the right angles is crucial to capture stunning property photos that truly stand out.

Most agents taking photos want to go over the photo shoot as quickly as possible, disregarding significant rules. It is wrong to think the market demand will fix bad marketing mistakes.

Here are some tips to help real estate photographers achieve impressive results:

  1. Take advantage of natural light– Early morning or late-day lighting can provide a soft, natural glow that enhances the property’s features.
  2. Use reflectors– Reflectors can bounce natural light onto specific areas of the property and add depth to the shot. *Not important but can improve the quality of the photos.
  3. Be mindful of artificial lighting– Avoid mixing different lighting sources, as it can create color imbalances and unwanted shadows.
  4. Experiment with angles– Playing with the angle of the shot can provide different perspectives and highlight unique features of the property.
  5. Use light to create a mood– Different lighting conditions can evoke different emotions in viewers – use this to your advantage when shooting!

Remember, while equipment and editing software is essential, getting the lighting conditions and finding the right angles are crucial to capturing stunning property photographs that leave a lasting impression on potential buyers.

Highlighting The Property's Unique Features

Highlighting the unique features of a property is essential for creating impressive real estate photography.

It’s all about showcasing what sets the property apart from others in the market.

For example, if it has stunning views or an exceptional pool area, make sure to capture these in your shots. Using different angles and compositions can also help to highlight the key features of the property.

Another way to showcase these unique touches is by incorporating details into your staging and shooting techniques.

By using props like fresh flowers or arranging furniture creatively, you can draw attention to certain aspects of the space.

Staging The Scene And Utilizing Natural Lighting

To create awe-inspiring property photos, it’s crucial to understand how to stage the scene and make the most of natural lighting.

The first step is to consider what unique features of the property you want to highlight in your images.

This could include a stunning view from a window or a beautifully appointed living space with plenty of natural light.

When it comes to lighting, try shooting early in the morning or late in the day when the light is softer and more flattering. Open curtains and blinds to let natural light flood rooms if possible.

In the example below from Yopa, West Midlands, for a property for sale in Chester with a price tag of £550,000, we can see the photographer or agent has made an effort for soft-staging (staging with existing future and decors) that is not great, but the good natural lighting in the image stands-out.

soft staging with good natural light photo of a dining room
soft staging with good natural light photo of a dining room / Image by Rightmove @Yopa, West Midlands

You may also want to experiment with different angles and positions for your camera so that you capture as much natural light as possible.

good natural light photo of a dining with room vertical composition
good natural light photo of a dining with room vertical composition / Image by Rightmove @Yopa, West Midlands

Creating A Shot List And Checking For Exterior Obstructions

To ensure that your exterior property photos have maximum impact and appeal, it’s crucial to create a shot list and check for any obstructions beforehand.

Here are some tips:

  • Take a walk around the property before setting up your equipment, and make note of any elements that might obscure or distract from the final image, such as trees, power lines, or neighboring buildings.
  • Think about the shot types you want to capture (e.g., wide-angle shots of the entire property, close-ups of unique features), and plan accordingly.
  • Consider camera movement as well – will you be panning or tilting during the shoot? Make sure there are no obstacles in your path.
  • If possible, visit the property at different times of day to assess how natural light impacts each shot type. This can help you plan out when to schedule the shoot for optimal lighting conditions.
  • Make sure your shot list is organized based on location and angle – this will save time during the shoot and ensure you don’t miss any important shots.

Editing And Post-Processing Tips

Learn essential editing and post-processing tips to take your property photos to the next level. From basic adjustments to advanced techniques, you’ll discover how to create stunning images that showcase the unique features of each property.

Choosing The Right Software For Editing And Adding Finishing Touches

Selecting the right software for editing property photos is crucial in creating stunning, engaging images with maximum impact.

Multiple options are available, but Adobe Lightroom is considered one of the best photo editing software for photographers.

It offers various features for adjusting brightness, contrast, color grading, retouching, and removing unwanted objects or blemishes.

Other options include Photoshop for more advanced image manipulations and special effects.

At the same time, video editing software like Final Cut Pro or the Free version of DavinciResolve can be used to create visual storytelling multimedia productions.

There is an easy option, too, for those not keen on going full-on with technicalities and want something easy-to-use as Wondershare Filmora.

Basic Editing Techniques To Adjust Brightness, Contrast, And Color Balance

To enhance the overall quality of property photos, adjusting brightness, contrast, and color balance can make a significant impact.

Here are some basic editing techniques that real estate photographers can use:

  1. Adjust brightness: Increasing or decreasing brightness levels can make images look more dynamic or subdued. Be careful not to overdo it, as brightening too much will lead to the loss of detail in the highlights.
  2. Adjust contrast: A higher contrast emphasizes dark and light areas within an image, adding depth and dimension. Avoid excess differences that can cause colors to appear muddy.
  3. Adjust color balance: This technique involves adjusting the tones of red, green, and blue to create a natural-looking image. Correcting the white balance will avoid unnatural color shifts.
  4. Crop images: Cropping is an excellent way for real estate photographers to remove distracting elements from their shots while focusing on the subject’s main features.
  5. Exposure correction: Real estate photographers can lighten or darken specific areas they may have missed during shooting by tweaking exposure settings in post-processing.
  6. White balance adjustment: Proper white-balance adjustment creates true-to-life colors in images, making them visually appealing.
  7. Saturation adjustment: Adjusting saturation levels helps images look vibrant without looking unnaturally enhanced.
  8. Highlight and shadow adjustments: Highlight adjustments ensure bright spots do not detract from other parts of an image, while shadow adjustments add detail to darker areas of a photo.

By following these basic editing techniques, real estate photographers can create compelling photos that impress clients and potential buyers while avoiding common mistakes such as overexposure or over-filtering.

Removing Unwanted Objects Or Blemishes

Ideal real estate photographs must be free of minor imperfections and unwanted objects that distract from the property’s features. 

Image editing software can help remove blemishes or objects from a photo, making it more appealing.

kitchen before object removal/ Image by TALLBOX
kitchen before object removal/ Property photography by TALLBOX

Using object removal techniques, designers can touch up images and correct flaws without damaging their quality.

kitchen after object removal and staged / Image by TALLBOX
kitchen after object removal and staged / Property photography by TALLBOX

Real estate photo editing outsourcing firms employ skilled professionals with years of experience in image retouching who know how to use post-processing tools for removing blemishes or unwanted objects while retaining authenticity.

We can help you clean all listing photos digitally <

Common Mistakes To Avoid, Such As Overexposure, Over-filtering, Or Shooting From The Wrong Angles

Regarding property photography, there are several common mistakes that real estate photographers should avoid.

Here’s a list of what not to do:

  1. Overexposure: Overexposed images appear too bright and washed out, lacking detail and contrast. To avoid this, adjust the camera settings for proper exposure or fix it during post-processing.
  2. Over-filtering: Filters can enhance or add character to an image, but excessive use can ruin the final output. Avoid using too many filters, as they can make pictures look artificial.
  3. Shooting from the wrong angles: Shooting at the wrong angle can lead to distorted images that make rooms look smaller. Make sure to shoot straight-on or level with each room.

Remember that quality is critical when it comes to property photography.

Real estate photographers can create visually stunning images that help sell properties quickly by avoiding these common mistakes and utilizing the proper techniques and equipment.

Enhance With Virtual Staging

Virtual staging has become an increasingly popular technique for enhancing property photos.

Using computer-generated furniture and decor, photographers can bring life to vacant or unfurnished rooms, making it easier for potential buyers to envision themselves living in the home.

Photo of an empty room before virtual staging
Photo of an empty room before virtual staging / Image by TALLBOX

This technique is especially beneficial for real estate agents who may not have the resources or time to physically stage a property before listing it online.

Photo of a staged bedroom
Photo of a staged bedroom / Image by TALLBOX

However, it’s important to note that virtual staging should be used strategically and not as a replacement for proper editing techniques.

A professional look can only be achieved by ensuring that the photo is well-composed with good lighting, realistic colors, and minimal blemishes.

We can help you improve property photographs >

Frequently Asked Questions About Party Wall Surveyors

When taking photos of a property, it is essential to consider lighting. Avoid shooting against the sun or in dark corners.

If it’s impossible, use a tripod, take three exposures of the same angle without changing the camera’s location, and send the photos to a photo-editing company to “blend them.”

Make sure all furniture is well-placed, clean the clutter, and try to hide all cables. 

If the budget allows it, then yes. It depends on individual skills & experience, but generally speaking. If you’re not already experienced at taking high-quality photographs, then hiring professionals might be necessary for the best results, particularly if you’re looking to sell homes quickly to buyers interested in the quality of image presentation.

When photographing properties, including exterior shots such as street views or key selling points (i.e., pools/ outdoor entertainment areas) is essential.

Interior shots showcasing every central area within the home, such as master bedrooms/bathrooms/spacious kitchens offer optimal perspectives.

Showcasing house offerings through detailed imagery combined with unique artistic touches like using aerial drones hovering over homes from above!


In today’s competitive property market, it’s essential to create standout image content that attracts potential buyers.

With the right equipment, techniques and post-processing skills, you can take stunning property photos that showcase a home’s unique features. From setting up the shot to editing the final product, every step counts in creating an irresistible image.

As a real estate photographer, mastering these skills will help boost your sales conversion rates and stand out from competitors.