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Propety Development Concept Project - Putney

Architectural Interactive Scale Model

The Putney tower is a property development concept located in London. TALLBOX collaborate with architectural studio L+ to conceptualize the potential development of a new residential tower. The project is a large-scale refurbishment of an old council building featuring.
To satisfy the project’s needs, we suggested creating an interactive 3D scale model of the new development with options for the viewer to rotate and explore from all possible angles of the building.

One of the significant advantages of digital scale models is the flexibility to implement changes to the model as the concept develops rapidly. In addition, at later stages, the interactive scale model can be used for marketing purposes, presenting additional data about the property and its amenities.

Click and hold LMB and rotate in all directions to interact with the scale model.

Architectural Scale 3D Model - CGIs

In addition to the interactive scale model and CGIs, we’ve created short and engaging animation.  The property development concept was completed by an informational brochure with 2D plans alongside 3D diagrams and CGIs.

Play Video

George Nicola

VIRTUAL STAGING EXPERT / After eight years+ working in high-end design and property business I realised that we are missing a critical part of the property business. We were not providing enough value to these old and empty properties. Not every buyer would have the opportunity to see the potential of vacant property or in a bad state. The idea of Virtual Furniture Staging the property gives the buyer and seller an incredible chance in seconds of taking the critical decision.
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