How colors work in home staging?

  • Color creates mood. Warm colors like reds, oranges and yellows evoke excitement and energy. Cool colors like blues, greens and purples create a more relaxed, calm feeling.
  • Choose colors that appeal to the target buyer. Bold, dramatic colors may excite some buyers but turn off more conservative buyers. Neutral and muted tones have the widest appeal.
  • Use color to direct the eye where you want it to go. A bold accent wall draws attention to a focal point. Dark colors recede, making a small space appear larger.
  • Color coordinate between rooms for a cohesive look. Repeat a shade in different rooms or use colors next to each other on the color wheel (like blue and green).
  • Make sure there is enough contrast between walls, flooring and furnishings so rooms don’t feel washed out.
  • Use color to highlight architectural details. Accentuate moldings and ceiling medallions by painting them white or a contrasting color.
  • Add pops of color with accessories like throw pillows, area rugs and fresh flowers. They allow you to easily change the look without repainting.
  • Stick to a color scheme of no more than 3 major colors in a room or the space can feel chaotic.
  • Consider light exposure. South facing rooms can handle deeper, bolder colors. North facing rooms often look better with lighter colors.

The journey of selling a house often feels like trying to strike a match in a windy alley. It’s not simply about finding potential buyers; it’s about sparking that singular flame of interest, creating an emotional connection with buyers that transcends the stark statistics.

Color is one of the most powerful tools for making that connection and fanning the flame of interest.

The art of staging lies in understanding how to turn a house into a home through subtle, psychological touches that create an emotional flame. Strategic use of color is one of the most powerful tools for sparking that buyer connection.

What do professional home stager does?

The goal for a professional home staging is to strategically style the home to appeal to target buyers’ tastes and showcase its potential, not the sellers’ possessions. Professional stagers create that essential emotional spark.

  • Analyze the property and develop a staging plan to highlight its best features and conceal flaws.
  • Declutter and remove excess furniture to make rooms appear larger and create a show-ready blank canvas.
  • Reposition and style existing furniture and decor for optimal layout and visual appeal.
  • Recommend paint colors, flooring, lighting and other upgrades to modernize the home’s style.
  • Rent and install new furniture, artwork and accessories to create a look buyers aspire to.
  • Enhance curb appeal with exterior decor, landscaping and repairs that make a great first impression.
  • Work with sellers on reasonable pricing and listing prep to maximize marketability.
  • Project manage repairs, cleaning and staging implementation from start to finish.

The psychology of home staging goes far beyond aesthetic appeal. It’s about creating an emotional connection with potential buyers, transforming a property viewing into a walk-through of future memories and possibilities.

By skillfully applying these seven strategies, you can create a powerful emotional connection and sell your house faster, even in a slow market. So wait no more but start preparing your home for sale even today!

What is the psychology behind selling a house?

The psychology behind selling a house involves understanding buyers’ emotions and tapping into their aspirations. Sellers should aim to make an emotional connection and help buyers envision living in the home.

To make an emotional connection with potential buyers:

  • Stage the home to highlight its best features and improvements. This allows buyers to picture enjoying the spaces.
  • Make minor repairs and general upgrades like painting. This makes the home appealing and move-in ready.
  • Remove clutter and outdated decor. This creates a feeling of spaciousness and possibilities.

However, sellers should avoid overstaging or disguising the home’s true character. Buyers want to see an authentic home they can imagine as their own.

Tap into buyers’ emotions by showcasing the home’s finest attributes and potential. But allow the home’s genuine strengths and style to shine through. Effective staging evokes a personal connection and the dream of homeownership.

A home staging drawing of a house with a kitchen and living room.
A home staging drawing of a house with a kitchen and living room.

Examples of effective and ineffective psychology when selling a house:

How to do effective house presentation:

  • Stage the home to highlight desirable features like an updated kitchen or master suite. This helps buyers picture enjoying those spaces.
  • Make minor repairs and touch up paint to make the home look clean, well-cared for, and move-in ready. This appeals to buyers who want a low-maintenance home.
  • Remove outdated wallpaper and dizzying patterns to paint walls in light, neutral colors. This makes rooms feel fresh and spacious.
  • Declutter so each room appears orderly and has clean lines. This helps buyers focus on the home’s layout and potential.
An illustration of a cluttered living room - perfect for understanding the psychology behind a messy home or for home staging purposes.
An illustration of a cluttered living room - perfect for understanding the psychology behind a messy home or for home staging purposes.

How to do ineffective house presentation:

  • Overstage by filling the home with furniture and decor that isn’t yours. It will seem disingenuous.
  • Make renovations solely to increase the sale price, not appeal to buyers. They will see through superficial changes.
  • Over-personalize decor with lots of family photos and collections. This makes it hard for buyers to picture the home as theirs.
  • Leave clutter, which distracts buyers from seeing the home’s strengths. A messy home seems stressful.

Staging Tips for Perception: Why Use Home Stager?

Behind the closed doors of a property transaction, home staging emerges as a silent negotiator.

It’s a persuasive visual language, whispering compelling stories to potential buyers. And the tales it tells are as lucrative as they are engaging.

Studies reveal that staged homes tend to sell faster and at a higher cost, painting a profitable picture for sellers who embrace the magic of staging.

virtually staged room in a Mediterranean style
Research reveals a tantalizing truth - staged homes tend to secure quicker sales and higher closing prices.

However, without any experience and prior knowledge, it can be difficult to strike that perfect balance and stage a home in a way that will leave potential buyers willing to move in instantly.

That’s why we’ve consulted architectural visualization specialists and home staging experts and gathered seven tips for creating an emotional connection with potential buyers through home staging. 

1 Home Staging Welcome: Harnessing First Impressions

The story of a home doesn’t start within its walls; it commences at the threshold.

Like the opening line of a fascinating novel, first impressions have the power to either captivate or lose potential buyers.

This critical first contact can shape the lens through which the rest of your home is perceived.

Therefore, consider investing in fresh paint to breathe life into a weary exterior or introduce a charming doormat with a whimsical quote to break the ice.

Get creative, as there are plenty of curb appeal ideas to choose from. Adding potted plants or lush greenery can create a sense of tranquillity.

The goal is to transform the entrance into a welcoming gesture, a silent communication that assures buyers they are stepping into a warm, inviting place they could call home.

2 Psychology behind Blank Canvas

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One might imagine that filling a home with personality would entice potential buyers. However, the most effective way to paint a picture of ‘home’ often involves stripping back personal elements.

This approach creates a neutral stage where potential buyers can choreograph their own dreams. Using neutral tones, minimal décor, and depersonalizing spaces helps transform your property into a mirror, reflecting the buyers’ aspirations rather than the seller’s tastes.

This stage is an ideal way to put some things away subtly. Plus, as you will soon be moving out, it’s a perfect time for packing and organizing a storage unit.

So tuck away personal photos and clear surfaces and pack non-essential items into your storage, creating a soothing atmosphere of minimalism and potential. 

Have a project to stage? We know how to do virtual staging effectively >

3 Reflecting Buyer Aspirations when Staging a House

Home staging isn’t a one-size-fits-all process. It’s about creating an emotional resonance, a subconscious harmony between the buyer’s desires and your property.

Are you selling to a young family? Stage a children’s room filled with imaginative elements. Is your target audience a bustling professional? Dedicate a quiet space for a sleek home office.

Reflecting their aspirations in your staging makes your house feel less like a property for sale and more like a dream home waiting to be claimed.

virtually staged room in a Mediterranean style
Reflecting the buyer's aspirations within your staging paves the way for creating an emotional connection with potential buyers.

4 The Psychology of Home Scents: Sensory Marketing

The smell is an incredibly powerful sense, deeply tied to our emotions and memory. Utilizing this in your staging can provide a unique edge.

Consider baking cookies just before a viewing, imbuing your home with the comforting scent of homely baking.

Lighting scented candles or brewing fresh coffee during open houses can also contribute to creating a warm, welcoming environment that appeals to the deepest sensory experiences of potential buyers.

It’s about painting an olfactory picture of a lived-in, loved home.

5 A Taste of the Good Life: Staging Lifestyles

Don’t just sell a house; sell an entire lifestyle. Buyers aren’t just looking for a building; they’re looking for a life they aspire to lead.

So, stage an experience. Set your dining table with your finest china, decorate your living room with fresh flowers, or showcase an outdoor space set up for cozy barbecues or tranquil morning coffees.

This goes beyond visual appeal. It’s about immersing potential buyers in the delightful, tempting lifestyle your property promises.

You can even consider virtual staging first and testing out different strategies in order to find what best shows off your home’s qualities. 

6 The Space Dance: Balancing Function and Appeal

Finding the balance between functionality and spaciousness is key in home staging. Therefore, strategic furniture placement highlights each room’s purpose while maintaining an appealing sense of space.

On the other hand, an overcrowded room can seem claustrophobic, but an empty room can feel lifeless.

A well-arranged space not only highlights the functionality of your home but also underscores its potential, making it easier for potential buyers to envision themselves within its confines.

So listen to the advice from a friendly team from Verified Movers and put away extra furniture and items in a storage unit. 

If you are into DIY we have entire page how to learn virtual staging software

7 The Power of Light: Illuminating Desirability

The strategic use of light can transform your home into an inviting haven. An abundance of natural light creates an impression of warmth and openness, drawing buyers like moths to a flame.

Open your curtains or blinds wide, clean your windows until they sparkle, and ensure your lighting fixtures emit a warm, welcoming glow.

virtually staged home in contemporary traditional style
Strategic lighting can transform a space, making it not only more visually appealing but also emotionally inviting.

Be sure to replace any burnt-out bulbs and consider adding accent lighting to highlight your home’s best features.

A well-lit home signals a well-loved home, and potential buyers will undoubtedly be drawn to its radiating charm. 

How Do You Know Your Home Needs a Makeover project? You can find out in Home Makeover Guide.

What's next?

As we’ve explored, home staging utilizes psychology and design principles to create an emotional connection with potential home buyers. Properly staging a home highlights its best features and helps buyers visualize themselves living in the space.

If you’re considering selling your house soon, take advantage of our free virtual home staging service.

Simply send us one photo of any room in your home, and our team of experts will provide a quick mockup showing staging recommendations to better showcase that space.

Seeing a staged version of just one room of your home can help you understand the dramatic impact staging makes. It may reveal issues you weren’t aware of, or show you new possibilities you hadn’t considered.

Take the first step toward selling for top dollar by sending us your photo today. Then review our mockup and staging suggestions. You’ll gain priceless insights into how to make prospective buyers fall in love with your home.

The initial consultation is absolutely free. There’s no obligation to use our full staging services. We’re confident this simple exercise will open your eyes to the power of strategically staged spaces.

Don’t wait – email your photo for staging now to and we’ll turn it around within 48 hours. Let us show you how staging can maximize your home’s appeal and sale price!

tallbox virtual staging

What is the cheapest way to stage an empty house?

The cheapest way to stage an empty house is trough virtual soft-staging and it costs $16 per one photo of your room.

Virtual soft-staging is a form of home staging done digitally, where stagers add elegant touches like house plants, artwork, rugs, and decorative accessories tailored to your style on photos.

Here are some other cost-effective tips for soft staging an empty house on a budget:

  • Use existing furniture if possible – Borrow, rent, or purchase inexpensive used furniture and decor rather than buying everything new.
  • Focus on key rooms – Stage the main living spaces like living room, kitchen, and primary bedroom which provide the most impact. Leave secondary rooms empty.
  • DIY accent pieces – Make simple artwork from framed prints/posters, create throw pillows from inexpensive fabric, use baskets and vases from thrift stores.
  • Rent furniture – Rent furniture monthly just for the listing period rather than purchasing items. Can find deals from rental companies.
  • Buy sample furniture – Furniture stores will often sell floor models and samples at a discount of 40-70% off retail prices.
  • Use props strategically – Things like throw blankets, area rugs, and houseplants can make rooms feel cozy without buying full furniture sets.
  • Borrow items – Ask friends, family members, or church/non-profit groups if they have any furniture or household decor you can borrow for the listing.
  • Skip expensive lighting – Use inexpensive lamps from thrift stores and focus on maximizing natural light instead of purchasing high-end fixtures.
  • Buy secondhand – Check places like garage sales, Craigslist, Facebook Marketplace for used furnishings at a fraction of retail cost.
  • DIY staging – Watch YouTube tutorials to make your own easy no-sew throw pillows, drapes, wall art etc.

With creativity and cost-conscious sources, soft staging can be affordable. Focus budget on spaces buyers see first and use accents to complete the look.