Luxury real estate listings are typically characterized by their high-end features, amenities, and locations and are often significantly more expensive than standard listings. Characteristics that differentiate a luxury listing from a standard one include:

  • Large size: Luxury listings often have larger square footage, more rooms, and may sit on larger plots of land.

  • High-end finishes: Luxury listings may have high-end finishes such as marble countertops, hardwood floors, and custom cabinetry.

  • Amenities: Luxury listings may come with a range of amenities such as pools, spas, outdoor kitchens, and home theaters.

  • Location: Luxury listings may be located in exclusive neighborhoods or areas with a high level of privacy and security.

  • Price: Luxury listings are often significantly more expensive than standard listings.

architectural visualiser george nicola

By George Nicola (Expert Stager)

According to NAR, 97% of homebuyers shop online for properties. 

When listing a property, summarizing the highlights in a compelling real estate description is just as important as eye-catching pictures.

Listing and marketing a luxury house is poles apart from other categories that sellers can’t get the gist of until they step into this competitive market. Everything should be aimed at catching potential buyers, from how you price it to how you carry out the listing process.

Realtor.com’s luxury home index shows a 25% increase in luxury home sales nationwide last summer, with a 10% price increase in 17 out of 91 luxury regions. So if this is your first time entering this exclusive market, you need the right tips.

In this article, we will go through a detailed look at luxurious and modern houses and some tips to make your luxury home stand out to the right buyer.

What Is a Luxurious Home?

The word “luxury” doesn’t mean how much money you spend on purchasing a property. Instead, the definition of a luxury home varies subjectively.

One standard definition is that open spaces with expensive amenities and high prices are considered luxurious homes.

Daniel Stevenson, an expert in selling luxury properties, says that such homes aren’t a price per square foot metric. Instead, luxury is what the area’s high-end buyers have come to expect.

What Is a Modern Home?

Modern homes are about simplicity, removing unnecessary details, and decluttering spaces. The main idea is that “form follows function,” meaning that every space is fit for use.

In the 20th century, modern homes and architectural styles took the world by storm and still influence our homes today.

These houses introduced fewer curves, more straight lines, reflective surfaces, open floors, and fewer plans as the most fundamental characteristics of modern interior designs.

Difference Between Luxury Houses and Mansions

At their core, luxury houses and mansions offer the same amenities:

  • Spacious rooms
  • High-quality building materials
  • Luxurious finishes and furnishings
  • All the latest technological features

Common features typically found in these properties include luxurious finishes, spacious floor plans, multiple bedrooms, and bathrooms.

They also have pools, outdoor entertainment areas, high ceilings or rooflines, expansive windows for natural light, and impressive views.

The terms “luxury house” and “mansion” are often used to describe high-end properties, but they do not necessarily carry the same connotations in terms of societal status.

In general, owning a luxury house or a mansion may be seen as a symbol of wealth and success and may be associated with a higher societal status.

However, it is important to note that societal status is not determined solely by material possessions such as houses or mansions and can be influenced by various factors, including education, career, family background, and personal achievements.

It is also worth noting that the terms “luxury house” and “mansion” can be subjective and can vary depending on cultural and regional context. In some areas, a luxury house may be considered a mansion, while in other areas, a mansion may be an even larger and more grandiose property.

Ultimately, the size and grandeur of a property do not necessarily reflect the societal status of its owner.

However, there are also some important distinctions between the two housing types.

  1. Luxury houses tend to be more modestly sized than mansions, often with just a few bedrooms and smaller living spaces. 

  2. While luxury houses tend to be more functional and focused on providing ideal living conditions for a relatively minor number of people, mansions offer plenty of space for large families and entertaining big crowds.

  3. Luxury houses tend to be designed with a minimalist aesthetic. In contrast, mansions often feature ornate architectural details like intricate carvings and moldings.

Top 3 Architectural Styles for Luxurious Houses in USA

Before putting your house on the market, you should know the different architectural styles available to reflect a buyer’s taste and lifestyle. Here is a list of the top 3 popular architectural types of luxury homes.

Craftsman

Craftsman-luxurious-house
Craftsman House type / Photo by Ian MacDonald

Craftsman-style houses are a type of architectural style that originated in the United States in the late 19th and early 20th centuries.

The style is characterized by a focus on craftsmanship and attention to detail, and features a range of distinctive architectural elements.

Here are some facts about Craftsman-style houses:

  • The style was influenced by the Arts and Crafts movement, which emphasized the use of natural materials, traditional craftsmanship, and simple, functional design.

  • Craftsman-style houses are typically one or one-and-a-half stories tall, and may have low-pitched roofs with wide eaves and exposed rafters.

  • The exteriors of Craftsman-style houses often feature natural materials such as wood, stone, and brick, and may have a variety of architectural elements such as covered porches, dormer windows, and stone chimneys.

  • The interiors of Craftsman-style houses often feature wood details, built-in cabinetry, and leaded or stained glass windows.

  • Craftsman-style houses were popular in the United States in the early 20th century, and can be found in many areas of the country.

  • The style has continued to be popular, and many new houses are built in the Craftsman style today.

Craftsman-style houses were popular in the United States in the early 20th century, and can be found in many areas of the country. However, they are particularly associated with the western United States, especially California.

Craftsman-style houses were particularly popular in the early 1900s in the San Francisco Bay Area and Southern California, and many neighborhoods in these regions have a high concentration of Craftsman-style houses. These houses were often built in areas with a mild climate, and are well-suited to the weather and landscape of these regions.

However, Craftsman-style houses can also be found in other parts of the country, including the East Coast and the Midwest. Many new houses are also being built in the Craftsman style in a range of locations across the United States.

Modern

Modern house style
Modern House type / Photo by Ярослав Алексеенко

Modern-style houses are a type of architectural style that emerged in the early 20th century and are characterized by a focus on simplicity, functionality, and the use of modern materials and technologies. Here are some facts about modern-style houses:

  • Modern-style houses are typically characterized by clean lines, minimal ornamentation, and a focus on functionality.

  • Modern-style houses often feature large windows, open floor plans, and a connection to the outdoors.

  • The exteriors of modern-style houses may be clad in a range of materials, including brick, stone, stucco, and metal.

  • Modern-style houses often feature flat or low-pitched roofs, and may have an asymmetrical facade.

  • The interiors of modern-style houses may feature open, flexible spaces, and may be finished with materials such as concrete, wood, and steel.

  • Modern-style houses can be found in many different locations and climates, and have been adapted to a range of different architectural contexts.

  • The style has continued to evolve and has many different variations, including contemporary, minimalist, and postmodern styles.

Modern-style houses can be found in many different locations across the United States. The style has been popular in the United States since the early 20th century and has continued to evolve and be adapted to different architectural contexts.

In general, modern-style houses are most popular in urban areas, where their clean lines and minimal ornamentation can fit in with the surrounding cityscape. They are also popular in more rural or suburban areas, where their simple forms and connection to the outdoors can complement the surrounding landscape.

Some specific cities in the United States with a high concentration of modern-style houses include Los Angeles, San Francisco, New York, Chicago, and Miami. However, modern-style houses can be found in many other locations across the country as well.

Farmhouse

Farmhouse house type
Farmhouse House type / Photo by Scott Webb

Farmhouse-style houses are a type of architectural style that is inspired by the traditional houses found on farms in rural areas. This style is characterized by a simple, functional design and a connection to the land. Here are some facts about farmhouse-style houses:

  • Farmhouse-style houses are typically one or two stories tall, and may have a gabled or hipped roof.

  • The exteriors of farmhouse-style houses are often clad in wood or shingle siding, and may have a wrap-around porch.

  • Farmhouse-style houses often have a symmetrical facade, and may feature elements such as dormer windows and shutters.

  • The interiors of farmhouse-style houses may have features such as exposed beams, brick or stone fireplaces, and hardwood floors.

  • Farmhouse-style houses are often associated with rural areas and a connection to the land, and may be found in many different locations across the United States.

  • The style has gained popularity in recent years, and many new houses are being built in the farmhouse style.

  • The farmhouse style can be adapted to many different architectural contexts, and can be modified to suit the needs and preferences of the owner.

Farmhouse-style houses are popular in many different areas of the United States. The style is often associated with rural areas and a connection to the land and can be found in many other locations across the country.

Farmhouse-style houses are trendy in the rural areas of the eastern, southern, and midwestern United States, where they are often found on large plots of land. However, they are modified versions of the architecture found in popular suburban or urban areas, where their simple, functional design and connection to the outdoors can be appreciated.

In recent years, the farmhouse style has gained popularity in many different areas of the United States, and many new houses are being built in this style. The style can be adapted to many different architectural contexts and modified to suit the needs and preferences of the owner.

Luxurious House - US vs. UK

Luxurious houses are very different depending on where you live. In certain parts of the world, for example, people prefer large, open spaces with a lot of natural light and ventilation.

In other areas, people might be more drawn to traditional luxury – lots of woodwork inside the house, ornate furnishings or wall paintings, or intricate tile work in some rooms.

Luxury homes in the United Kingdom (UK) and the United States (US) may have some similarities, but there are also some significant differences between the two. Here are a few ways in which luxury homes in the UK and US may differ:

  • Size: Luxury homes in the U.S. tend to be larger than those in the U.K., partly due to the larger size of the U.S. and the availability of land. British homes are relatively smaller than American houses, estimated at around 1/3rd of modern U.S. homes.

  • Architectural styles: Luxury homes in the U.K. and U.S. may be built in various architectural styles, but some styles may be more common in one country. For example, traditional styles such as Tudor and Georgian are more common in the U.K., while ranch and Craftsman styles are more common in the U.S.

  • Standard materials: Most British homes are built with bricks lasting long periods. On the other hand, most U.S. homes are mainly made of wood and fiber. In addition, almost every British house is roofed with clay tiles or slate. In contrast, American luxury homes are usually roofed with felt roofing shingles. 

  • Extras: Most households in Britain lack air conditioning as it isn’t necessary due to the climate. Compared to most of the USA, the U.K. has relatively mild winters and warm but not oppressive summers.

  • Age: Luxury homes in the U.K. tend to be older, many dating back centuries. In contrast, luxury homes in the U.S. are often newer, with many built in the 20th and 21st centuries.

  • Amenities: Luxury homes in the U.K. and U.S. may have various amenities, such as pools, spas, outdoor kitchens, and home theaters. However, the availability of these amenities may vary depending on the location and climate of the property.

    Any room with a toilet is considered a bathroom in the U.S. However, a bathroom in the U.K. is usually a room with a bathtub and shower.

    The term “bedroom” in the U.S. includes requirements for minimum floor space, horizontal length, exit routes, etc. Bedrooms in the U.K. are divided into “singles” and “doubles,” each with a different size.

  • Price: Luxury homes in the U.K. and U.S. can be expensive, but the cost of luxury homes can vary significantly depending on the location and other factors. In general, luxury homes in the U.S. are more expensive than those in the U.K.

Overall, luxury homes in the UK and US may have some similarities, but there are also significant differences between the two in terms of size, architectural style, age, amenities, and price.

Best Advertising Words for Selling Luxurious Homes

In real estate, writing a compelling description comes down to word choice. If you can’t showcase the spark of your property through your words, your buyers will become uninterested.

According to the Property Description Act, your listing description must be true to whatever you offer, as false and incorrect descriptions can lead to adverse effects. 

To write a catchy and engaging description, try using these powerful words: 

Leverage the Power of New

Homebuyers love it when a home is in pristine condition with little to no issues. “New” is a proven modifier word in advertising to highlight essential features. Some additional synonyms to sneak in include upgraded, latest, recent, etc.

Highlight Special Details

When describing your house, it’s important to highlight what buyers want. They love hearing buzzwords such as open floor plans, stainless steel appliances, hardwood flooring, etc.

Specify the Materials

If you mention the materials in your luxury homes in a boring way, there’s a good chance you can miss out on adding value and delight to these materials. Instead of brick, try replacing it with words like regency, crimson buff, and burnt clay.

Enhance the Feel of Lighting

When you include a written description of the lighting, you confirm that your house is as beautiful in person as it appears in the listing images. Hence, try using words like glows, shines, brightens, sun-filled den, etc.

Set the Tone of the Property

Your listing should go beyond describing the things of your home to communicate how it genuinely feels to live there. For instance, adjectives like warm, nostalgic, and peaceful trigger bestowing emotions.

Writing a Creative Luxurious House Listing in the US

Writing a quality description is a great way to set your property apart from others. Initially, hook the reader with an engaging introduction and include a cleverly crafted description that entails some must-know information. 

Here are some quick details to include in your listing:

  • Number of bedrooms and baths
  • Special features such as pools, spas, exercise rooms, etc. 
  • Interior and exterior features
  • Square footage
  • Layout plan

Let’s take everything we have learned and create a quality example of a real estate listing for a luxurious house:

“ A breathtaking blend of farmhouse aesthetics and contemporary modern design make this 2-story family home perfect for your needs.

The impressive covered front porch welcomes you to a 3,011-square-foot layout. Once inside, the scenic statement windows flood the interior with bright natural light.

You will discover the dining room to your right and the stunning eat-in island kitchen to your left. Outdoor activities are filled with entertainment, such as the bar area for hosting crowds of all sizes.

Four bedrooms and three bathrooms are upstairs, with a loft and computer area. With this house, the possibilities are endless.”

Writing a Creative Luxurious House Listing in the UK

There aren’t many differences when writing a luxurious house listing in the UK compared to the US. To recapitulate the idea, highlighting the home’s features and benefits is essential. Additionally, carefully picking out the proper adjective helps homebuyers visualize the value and essence of your luxurious house.

Here’s an example of what a luxurious house listing in the UK looks like:

“ A welcoming neo-Georgian architectural style with modern and sophisticated interior designs in one of the posh neighborhoods in London.

This lavish home has five floors of amply proportioned space of 12,400 Sq.Ft. The south-facing front opens to a reception and dining area, followed by a modern kitchen with state-of-the-art steel appliances.

The lower ground has spacious entertainment space, a 120” fixed screen, a heated indoor swimming pool, and a fully-equipped gym.

The luxury master bedroom suite has a vast king and queen dressing room with fitted bathrooms leading to a private roof terrace.”

Luxurious House: Key Takeaways

Selling a luxurious house is part art and part science. Therefore, you should adequately research factors like where the buyers come from and what luxury properties they are looking for.

The art and the ultimate success lie in crafting a listing description that helps the buyer connect to the property through storytelling. The best luxurious house listings epitomize this concept and combine the buyer with the land, views, and how they will feel once they set foot into the home. 

Besides cleverly crafted listing descriptions, you can leverage the power of virtual tours’ to make your property stand out. These tours allow homebuyers to grasp every detail of their future luxury home.

If you have a property for sale, which is not a straight sale, reach us at tallboxdesign, as we may be able to help.

George Nicola

VIRTUAL STAGING EXPERT / After eight years+ working in high-end design and property business I realised that we are missing a critical part of the property business. We were not providing enough value to these old and empty properties. Not every buyer would have the opportunity to see the potential of vacant property or in a bad state. The idea of Virtual Furniture Staging the property gives the buyer and seller an incredible chance in seconds of taking the critical decision.