Describing 18th Century Mews cottage House For Sale

One of the best ways to describe a mews cottage house is to use historical context.

Correct way: Embrace the historical charm of our mews house! Originally a stable in Kensington during the 18th century, this property now combines old-world allure with modern comfort. The ground level once housed stables and servant quarters, but has been cleverly transformed into a durable garage space.

Upstairs, enjoy a light-filled living area with large windows and a potential sun-catching skylight. With its Georgian-style exterior and location on a peaceful mews street, this home truly embodies London’s architectural heritage.

Own it all with the freehold ownership option. Don’t miss out on this perfect blend of history and contemporary living!

Advice: Photograph the home’s best features and outdoor spaces creatively. Be upfront about any downsides like limited parking. Price competitively and market the listing extensively to serious buyers who appreciate charm and character.

Incorrect way: Looking for a unique and charming property on a mews street? Consider our London mews houses for sale!
Remember, as a seller, compellingly describing your property bridges potential buyers to your offering. The effectiveness of a sales proposition rests not on high-pressure sales pitches, but rather on compelling, value-rich descriptions of your property.

george nicola

By George Nicola (Expert Stager)

Table of Contents

This material provided by TALLBOX is intended solely for informational purposes and should not be construed as financial, legal, or investment advice.

In this article, we will provide an overview of what a mews house is and highlight the advantages of purchasing one in. Whether you are a first-time seller or an experienced investor, understanding the key features of your own mews house can help you make an informed decision about your listing.

narrow cobbled lane with beautiful mews houses
narrow cobbled lane with beautiful mews houses

We will offer valuable advice to help craft the perfect sales listing for one of rarest london properties types.

Tips on how to describe the unique features and characteristics of a mews house, location and its history.

By the end of this article, you will have a comprehensive understanding of what to look for when considering to put your mews house for sale, allowing you to confidently navigate the real estate market and find your dream buyer.

Here’s how you can accurately describe your mews house for sale:

Read also: In our What is a Mews House post, we’ve explained what mews houses were built more as a side-function of Georgian townhouses, with small rooms and low ceilings originally.

Luxury Mews Listing in Mayfair

In the below video tour presented by the Luxury Home Show you can watch a hyper luxury mews home for almost £12 million (close to $16 million). These types of homes are rare but it’s always great to analyze them.

Tour of a Behind the doors of a £11950000 Mews home in Mayfair London
Play Video about Tour of a Behind the doors of a £11950000 Mews home in Mayfair London

Below is our interpretation on this property, without access to historical data and only with the limited information provided by the video tour.

Experience Luxury Living in London’s Prestigious Mayfair District

Situated in the highly sought-after Mayfair district, this exquisite four-bedroom home offers a rare opportunity to indulge in the epitome of luxury living. Priced at 11.95 million pounds, this mid-18th century property, listed with Oliver James Estate Agents, exudes opulence and elegance.

Located in the prestigious Mayfair district, this mid-18th century property offers an unparalleled luxury living experience. Priced at 11.95 million pounds and listed with Oliver James Estate Agents, this four-bedroom home is a rare gem.

Upon entering the property, you are greeted by ample parking for two cars, a highly desirable feature in central London. The ground floor showcases the dining area which impresses with a round table and stunning stone flooring. The kitchen, located on this level, boasts top-of-the-range appliances and a spacious island, perfect for culinary enthusiasts.

Moving up to the first floor, you will find the main bedroom with terrace access. This bedroom provides a tranquil retreat from the outside world. The second floor features a cinema room complete with surround sound, providing an immersive entertainment experience.

Descending into the basement levels of this exquisite property is where you will discover its most unique features. Valued at 3 million pounds, there is a trampoline room that offers a one-of-a-kind space for entertainment and fun.

Each floor of this luxury Mayfair home features high-end finishes and exquisite design touches throughout. From exposed white bricks in the living spaces to an electric fireplace and storage cabinets.

With Mayfair being renowned for its exclusivity and upcoming developments such as One Grove and Square recently selling penthouses for staggering amounts like 140 million pounds, don’t miss your chance to experience the epitome of luxury living in one of London’s most prestigious districts.

For further information about this exceptional property or to arrange a viewing, please contact the agents at Oliver James Estate Agents.

Overview of the Mews' market

Amidst the economic and political unpredictability attributed to Britain’s imminent EU departure – known as Brexit – and recent hikes in property transaction taxes, the overarching London property market has experienced a downturn. Consequently, many property prices have suffered a mild reduction.

However, Mews houses present a somewhat different narrative. According to real estate experts, compared to other property types, Mews houses have demonstrated remarkable resilience in maintaining their value. This resilience underscores their charm, uniqueness, and robust investment potential even in the sight of market headwinds. Nytimes

typical description of a mews house in Chester
typical description of a mews house in Chester / Photo credit: OntheMarket - Savills

Typically most listings include key points such as the location, description of the house, features and amenities, and pricing.

  • The location is an important factor to consider as it can greatly impact the value and desirability of the property.
  • The description of the house will provide details on its layout, size, and condition, giving potential buyers a clear understanding of what to expect.
  • The features and amenities of the house will highlight any unique or desirable qualities that set it apart from other properties on the market.
  • Pricing will be a key consideration for buyers, as it will determine whether the house is within their budget and represents good value for money.

Average Price of Mews for sale 

The average price for a mews house is subject to variation based on factors such as location, gated or not community, if it’s a new development or restoration, size, and condition of the property. To provide a clearer picture, let’s analyze the average prices for mews houses in different locations:

Savills description of mews house for sale
Savills description of mews house for sale / Website photo credit: Savills

Location-Based Analysis

Paddington, West London: London Mews in this area boasted an overall average price of £1,890,000 over the last year.

Mayfair, London: Redeveloped mews in Mayfair typically command a higher rate, achieving closer to £3,750 per square foot.

London N1: Mews properties in this location witnessed an average sold house price of £1,395,000 over the past 12 months.

These location-based statistics underscore the importance of factoring in the geographical context when evaluating the average price of mews houses.

Location can significantly impact property values, with some areas commanding higher prices due to factors such as local amenities, accessibility, old or new build and reputation. Given how rare and the price tag of these types of “cottages” it’s safe to say they fall into the luxury listing’s category.

Location

Imagine yourself strolling through the vibrant London mews, with shops, restaurants, and parks just a stone’s throw away from your future mews house for sale.

This central London location is a hidden gem, offering a unique and sought-after living experience. The properties for sale in this area are highly desirable, attracting those who appreciate the charm and character of mews houses.

Mews houses can be found in various areas of London, including:

  • Hyde Park
  • Kensington
  • Marylebone
  • Marble Arch
  • Bathurst Mews
  • Sussex Mews West
  • Conduit Mews
  • Kynance Mews
  • Hyde Park Garden Mews
  • Cresswell Place
  • St Luke’s Mews

With its cobblestone streets and picturesque architecture, this neighborhood exudes a sense of history and elegance. The convenience of having amenities within walking distance, combined with the tranquility and privacy of a mews house, makes this location perfect for those seeking a balanced lifestyle.

  • Other cities: Mews houses can also be found in other cities across England, such as Manchester, Liverpool, and Bristol
  • Rural areas: Some mews houses can be found in rural areas of England, such as the Cotswolds and the Lake District

Whether exploring the local markets, enjoying a meal at a nearby café, or simply taking a leisurely stroll, this vibrant neighborhood offers an unparalleled living experience.

Marketing Mews House For Sale

To appeal to serious buyers who value character and charm, it’s crucial to capture the essence of the mews housing with creative photography.

Focus on the following aspects:

  • The home’s unique architectural features
  • Well-designed interior spaces that emphasize natural light
  • Stunning and inviting outdoor areas

The exact strategy may vary slightly depending on the property’s condition; if it’s an old and outdated house for sale, recently renovated or a new build in a gated community, it will have a very different approach to its marketing.

Today, the number of not renovated mews houses probably stands at less than 500, considering how lucrative and popular they are among buyers interested in this type of lifestyle.

In today’s fast-paced real estate market, honesty is the best policy. Be upfront about any downsides, such as limited parking, to manage buyer expectations from the start. Consider what is the best strategy for your listing with your real estate agent, or consult with property marketing company.

TIP: It’s essential to market the listing extensively across multiple platforms, targeting serious buyers who appreciate the charm and character.

Consider using:

  • Professional, high-quality photos and videos
  • Home staging to showcase the property’s potential
  • Strong digital presence through social media, websites, and email campaigns
  • Hire a fantastic real estate copywriter or use our copywriting tips
  • Networking within the real estate community

Most sellers do to “save” a few dollars and often overlook these tactics. The combination will increase visibility and attract the right buyers, ultimately fulfilling their clients’ goals and securing a favorable sale outcome for the seller.

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Get your mews house staged, first photo on us >

Describing Your 18th and 19th Century Mews House For Sale

Explain why and where mews houses were originally build. Do not make the mistake to describe it as a townhouse, even it may look like one.

Step 1: Capitalizing on the Property's Historical Context

Begin by emphasizing the property’s historical charm. Highlight the origin of mews houses, their transformation from 18th century stables or coach houses predominantly in Chelsea, Kensington or Marylebone into modern housing, and their locations along character-filled ‘mews streets’.

In the photo example below taken from a live listing on Savills.com 

it’s obvious that the agents did not make an additional effort in providing unique listing information that will make the listing stand out.

Out of the box house description
Out of the box house description / brochure Photo credit: Savills

Example: “Deeply anchored in London’s architectural history, this mews house blends 18th-century allure with contemporary comfort. Once a stable in Kensington, it now nestles on a peaceful mews street, offering distinct historical charm.”

Step 2: List Key Features

Following the example from above even the brochure do not provide extra information, incl. any historical background. On a positive not, photos are of good quality and the property looks it’s received inexpensive soft staging.

listing information of a mews house for sale on a web brochure
listing information of a mews house for sale on a web / brochure Photo credit: Savills

As a seller, avoid the above mistakes, below we have provided few examples of text that can be used in your marketing brochure. Always use logic and start from bottom to top, exactly as a buyer would enter the property on their first viewing.

Mews for Sale description example 1:

Dive into the origins and layout of your London mews house:

“Known as a mews house, our property reflects the humble origins and grandeur of London’s architectural past. Once serving as stables and accommodation for servants in the heart of London during the 18th and 19th centuries, the house has been sensibly remodeled.

The ground level, where mews houses had stables, now accommodates a hard-wearing garage space (living space, dining area or home office; list the amenities on that floor).

Above, a first-floor living area benefits from plenty of natural light, thanks to large windows at the front and back to prevent any dark spots.

It further elevates city living with a potential sun-catching skylight. Time-honored original features are intermingled with modern necessities, striking the perfect balance between preserving the past and embracing present comforts.

This fusion of eras is a particular draw for anyone looking to invest in London mews homes.”

Mews for Sale description example 2:

Set the scenic stage for your mews house’s exterior and location:

“Tucked away on narrow, cobbled streets in the heart of Central London, this mews house holds true to its roots in architectural history.

Just a stone’s throw away from bustling attractions like Marble Arch and palatial grand terraces of Mayfair, it serves as a haven for those seeking a reprieve from London’s busiest spots. Despite the central location, the mews’ tranquil environment and sense of community provide a retreat from big city life.

The exterior flawlessly embodies Georgian aesthetic influences, blending seamlessly with the falcon-gray cobblestone lanes. Beyond the distinct frontage, formerly the residential quarters for coaches and servants, you’re welcomed into a spacious, light-infused living area that extends across the capital’s skyline.

Thanks to the house’s set back position, maintaining privacy while luxuriating in cityscapes becomes a cinch. We’re always happy to help potential customers appreciate the uniqueness of these hidden gems of Central London.”

In essence, the way you describe your mews can significantly appeal to buyers.

Engage them in the historical richness and modern-day charms that your property offers, all while celebrating the unique lifestyle that comes from living in one of London’s mews homes.

Mews for Sale description example 3:

As you step inside, you’ll be greeted by a stunning open floor plan with high ceilings and abundant natural light, creating a spacious and inviting atmosphere. This mews home is truly a sight to behold.

The house features a stable that can be converted into a garage, providing ample space for your vehicles. The roof terrace offers a picturesque view of the surrounding neighborhood, perfect for relaxing or entertaining guests.

Inside, the living space is thoughtfully designed, with attention to detail and modern finishes throughout. Whether you’re looking for a cozy night in or hosting a gathering, this house offers the perfect setting.

Don’t miss out on the opportunity to make this beautiful mews house your new home.

In case the propertyhasn’t been renovated in some time and could use a refresh to compete with other listings, you may want to consider carrying out some light renovations.

Improving the house’s fixtures and finishes can add significant value to your mews cottage.

Read also:  To gain some insight on enhancing the appeal and value of your home.

Step 3: Clarify Tenure Types

Explicitly mention the property’s tenure type, whether freehold- owning both land and property, or leasehold- owning the property but not the land. A good example is the example listing we’ve used above from Savills.

mews house marketing brochure
Mews house marketing brochure / Photo credit: Savills

Example: “The property comes as a freehold, providing absolute ownership rights over both the house and its surmounting land.”

Step 4: Pricing

Situated in the prestigious neighborhood of Kensington, this mews house offers a unique opportunity for those seeking a luxurious residence in the heart of the city.

With its stunning architectural design and impeccable craftsmanship, this property is truly a rare find.

The valuation of this mews house reflects its unparalleled quality and prime location.

Priced competitively for sale in London’s thriving real estate market, this property presents an excellent investment opportunity.

Whether you’re looking for a stylish urban retreat or a lucrative rental property, this mews house offers both versatility and potential.

Don’t miss out on the chance to own a piece of London’s history, as mews houses like this are in high demand and sell quickly.

Step 5: Advantages of Buying a Mews House

As an owner-forward seller, communicate the unique advantages of your mews home to prospective buyers. Structured across three action steps, this guide equips you to prepare and describe your property to pique buyer interest and make the sale.

Highlight Low Maintenance

Emphasize that your mews house requires minimal maintenance, making it an attractive option for the busy buyer or those with little time for upkeep.

To consolidate this edge in your description, you could say: “With its considered design, this low-maintenance mews house perfectly caters to those with fast-paced lifestyles or those who prefer not to expend extensive time on home upkeep.”

Underscore High Resale Value

Investigate recent resales of mews houses in your vicinity to determine your property’s potential resale value. Remember, fact-backed claims carry weight.

A potential way to communicate this in your listing might be: “In addition to its charm and convenience, this property embodies a profitable investment, courtesy of its impressive resale value.”

Showcase Greater Privacy

Mews houses often provide more privacy compared to traditional homes, given their secluded locations. Visit your property at different times of day to identify and then express these quiet moments, showcasing your home’s tranquility.

A way to articulate this element might be: “Nestled in a secluded nook of the city, this home ensures the serenity and privacy often sought but seldom found in conventional properties.”

Preparing your mews house for sale and detailing its unique features in your listing can strongly enhance its appeal to buyers. Illustrate your home through the lens of low maintenance, high resale value, and extended privacy to heighten interest and expedite the sale.

Advice for Prospective Buyers

When you’re on the lookout for your dream home, make sure to consider these helpful tips for prospective buyers.

Finding the perfect mews house for sale can be an exciting but overwhelming process. To make the most informed decision, it’s important to thoroughly research the property and understand its unique characteristics.

Start by gathering information about the house’s location, size, and amenities. Consider the layout and design, ensuring it meets your specific needs and preferences. Pay attention to the condition of the property and any potential renovations or repairs that may be needed.

It’s also crucial to evaluate the neighborhood and nearby amenities, such as schools, parks, and transportation options. Lastly, don’t forget to thoroughly review the terms of the sale, including any additional costs or contingencies.

By following these tips, prospective buyers can confidently navigate the mews house market and find their perfect home.

What to do next?

Take advantage of the unique opportunities a mews house listing provides.

Highlight the property’s quaint layout, tucked-away locale, and blend of original details and modern updates. Focus on conveying the lifestyle – stepping out your back door to a friendly courtyard and neighbors, while still moments from urban conveniences.

Photograph the home’s best features and outdoor spaces creatively. Be upfront about any downsides like limited parking. Price competitively and market the listing extensively to serious buyers who appreciate charm and character.

Your one-of-a-kind mews house is the right fit for someone seeking a cozy retreat; make sure your description helps them envision making it their own.

With the right approach, you can successfully find a buyer who will cherish this special home as much as you have.

tallbox virtual staging

Get your mews house staged, first photo on us >