Listing an apartment for rent is streamlined and accessible compared to years ago. Property owners and landlords seeking to attract potential renters can utilize various online platforms to highlight their rental features.

Presenting the property’s amenities clearly, along with a detailed description and high-quality visual aids like photos or a virtual tour, significantly improves the potential to connect with the right audience.

It’s essential for rental listings to follow a compelling narrative for the property that shows not just the physical characteristics of furniture, walls, paints, or appliances but also the benefits of the location and nearby facilities.

Rental listings should offer accurate contact information to facilitate inquiries from potential renters and streamline the process from initial interest to final lease signing. With this approach, landlords will efficiently handle inquiries and applications, leading to a successful rental agreement with a the tenant who appreciates the value of the property being offered.

Effective listing requires attention to detail and responsiveness to prospective tenants. Good practice includes regular updates to the listing and prompt replies to renter’s questions. Carefully handling these aspects can make a distinctive difference in how quickly a property rents, as well as the quality of the tenant-landlord relationship that follows. A clear, neutral, and confident approach can set the tone for a professional interaction and successful rental experience.

Picture of George Nicola
George Nicola

George is a seasoned interior designer and property marketing strategist with over 13 years of experience. He specializes in transforming properties into visually stunning spaces, helping clients recognize the potential and beauty in each property. With an impressive international client base of exciting projects throughout Europe and America.

What is needed to prepare an Apartment for Rent?

Before listing an apartment for rent, a first-time landlord must ensure that the property details are thoroughly documented, the rent price is competently set, the property’s appeal is enhanced, and all legal requirements are fulfilled.

How to document Property Details?

To accurately document property details, either compile an in-depth list of the apartment or house’s features. Include a number of bedrooms and bathrooms, specific extra amenities provided, any recent upgrades or renovations, types of furniture and storage, and the general condition of the property. Taking high-quality photos with focal points from various angles of each room, as well as common areas and exterior spaces, is crucial for effective listings.


Yes, the rent price is typically linked to the property’s value, but it’s not the only factor that determines the rental rate. The property’s value is influenced by several elements, such as:

  1. Location: Properties in desirable areas with good schools, low crime rates, and easy access to amenities generally have higher values and, consequently, higher rent prices.
  2. Size and layout: Larger properties or those with more bedrooms and bathrooms tend to have higher values and rental rates.
  3. Condition and upgrades: Well-maintained properties with modern appliances, updated finishes, and attractive landscaping often command higher values and rents.
  4. Market conditions: The local supply and demand for rental properties significantly impact property values and rental rates. In areas with high demand and low supply, property values and rents tend to be higher.

While the property’s value is a significant factor in determining the rent price, other aspects also come into play, such as:

  1. Rental market comparables: Landlords often set their rent prices based on what similar properties in the area are renting for, to remain competitive and attract tenants.
  2. Operating costs: Expenses such as property taxes, insurance, maintenance, and repairs influence the rent price, as landlords need to cover these costs and maintain a profit margin.
  3. Amenities and services: Properties offering additional amenities like a swimming pool, fitness center, or concierge services may command higher rents, regardless of the property’s intrinsic value.

In general, a higher property value often translates to a higher rent price, as the landlord seeks to achieve a reasonable return on their investment. The final rent price is a result of a combination of the property’s value, market conditions, operating costs, and other relevant factors.


How to set the Rent Price?

Setting the rent price requires research into the local market to determine competitive rates and depends on the type of rental – long-term or short-term. A landlord can analyze similar properties by considering factors like location, size, amenities, and overall condition. The rent price should be a balance between being attractive to tenants and providing a fair return on investment. State laws may also guide what can legally be charged for rent.

Use the 1% rule as a starting point. A common guideline is to set the monthly rent between 0.8% and 1.1% of the property’s value.

For example:

If your apartment is worth $200,000, you could set the rent between $1,600 (0.8%) and $2,200 (1.1%) per month. For a $300,000 apartment, the rent range would be $2,400 to $3,300 monthly based on this rule.

Research comparable rentals in your area. Look at what similar apartments are renting for in your neighborhood to gauge the going rate.

  • If 1-bedroom apartments near you are renting for $1,200-$1,500, setting your rent in that range would keep you competitive.
  • Checking rental listing sites can give you real data on the current rental market. If the median rent for properties like yours is $1,800, you may want to set your rent close to that.

Factor in your costs and target profit. Add up your monthly mortgage, taxes, insurance, maintenance, and other expenses. Your rental income needs to cover these costs.

As an example:

  • Suppose your monthly costs for the apartment total $1,500. Setting rent at $1,800 would give you $300 in profit each month.
  • If your costs are $2,000 monthly and you want $500 in monthly profit, you’d need to charge $2,500 for rent.

Reasons to rent furniture as a landlord:

  1. Attractive to tenants: Offering a fully furnished rental property can attract tenants who prefer move-in-ready accommodations, such as students, young professionals, or corporate tenants.
  2. Higher rental income: Furnished properties often command higher rents compared to unfurnished ones, allowing you to generate more income from your investment.
  3. Tax deductions: Furniture rental expenses may be tax-deductible as a business expense, potentially reducing your taxable income.
  4. Easier property management: When you rent furniture, the rental company typically handles repairs, replacements, and inventory management, simplifying your responsibilities as a landlord.

Reasons to buy furniture as a landlord:

  1. Long-term cost savings: Purchasing furniture outright can be more cost-effective in the long run, especially if you plan to hold the rental property for an extended period.
  2. Control over quality and style: Buying furniture allows you to choose pieces that fit your desired style, durability, and quality standards, ensuring a cohesive look for your rental property.
  3. Flexibility to sell: If you decide to sell the rental property, you have the option to include the furniture in the sale or sell it separately, potentially recouping some of your investment.
  4. No ongoing rental contracts: When you own the furniture, you don’t have to worry about renewing rental contracts or dealing with furniture rental companies.
A bright, empty room with sunlight streaming through large windows, highlighting several stacked moving boxes and furniture rental options near an open door.
A bright, empty room with sunlight streaming through large windows, highlighting several stacked moving boxes and furniture rental options near an open door.

How to improve Property Appeal?

Improving property appeal involves making the apartment clean, tidy, and inviting to potential renters. When renting the key is to focus on cosmetic updates that will make the biggest visual impact and meet the needs of modern renters. By enhancing both aesthetics and functionality, you can improve your property’s appeal and attract responsible tenants willing to pay top dollar for an updated rental home.

A landlord can:

  • Repaint walls with neutral colors to give a fresh and bright look.

  • Ensure all fixtures and appliances are in working order.

  • Upgrade flooring. Installing new flooring like hardwood, laminate, or tile can make a rental feel more modern and luxurious.
    If the budget allows, consider replacing old, worn carpeting or linoleum. Durable, attractive flooring is a feature many renters look for.
  • Refresh the kitchen. A kitchen is the heart of the home, so making some affordable updates can really boost appeal. It doesn’t have to be a 20 ft. long kitchen, when even a well-designed one-wall kitchen works.
    Consider painting cabinets, installing new hardware, adding a tile backsplash, or upgrading to stainless steel appliances if the existing ones are dated. These changes can make the kitchen look brand new.

  • Incorporate fake plants for a touch of greenery. Artificial plants can add a fresh, natural feel to your rental property without the maintenance requirements of real plants. Choose realistic-looking options in a variety of sizes and styles, such as a tall, artificial fiddle leaf fig tree in the living room corner or a small, faux succulent on the kitchen counter. Fake plants are a practical, low-maintenance way to enhance the property’s appeal and create a welcoming atmosphere for potential tenants.
  • Update window treatments. Switching out old blinds or curtains for new, stylish window treatments is an easy way to make a rental feel fresh and modern without major expense. Opt for neutral colors and materials that will appeal to a wide range of renters.

  • Make it smart. Installing some smart home features like a video doorbell, smart thermostat, or smart locks can make your rental stand out to tech-savvy tenants.
    While these involve some up-front costs, they can allow you to charge slightly higher rent and tend to be valued by today’s renters.

  • Add storage solutions. Ample storage is on most renters’ wish lists. Look for ways to maximize storage space, such as adding shelving to closets, installing a closet organizing system, or providing a shed or garage storage if possible.
    These features will help your property compete with others on the market.

  • Upgrade lighting to create a warm and welcoming ambiance.

  • Maintain the landscaping (if available) to boost curb appeal, if applicable.

Small investments in aesthetics can make a significant difference in how quickly a property rents out.

Legal Requirements to Rent

A landlord must be aware of and comply with state laws governing rental properties, which include ensuring proper privacy measures for tenants and adhering to safety codes. Essential legal preparations include:

  • Drafting a clear and fair lease agreement.
  • Installing necessary safety devices, such as smoke and carbon monoxide detectors.
  • Complying with anti-discrimination laws during the tenant selection process.
  • Informing tenants of their rights to privacy in the rental agreement.

It is advisable for a landlord to consult with a real estate attorney to ensure all legal aspects of renting out the property are addressed.

How to Create a Good Rental Listing?

A comprehensive rental listing is critical in attracting potential tenants. It should accurately represent the property and highlight its appealing features through descriptive language and visual elements.

How to Write Rental Property Description?

When crafting a rental property description, one must focus on clear and specific details. It should include:

  • Type of Property: Whether it’s an apartment, house, townhouse, or condo.
  • Location: The neighborhood, proximity to schools, and local amenities.
  • Size: Square footage and the number of bedrooms and bathrooms.
  • Features: Particulars like hardwood floors, stainless steel appliances, or a balcony.
  • Special Details: Information about laundry facilities, parking availability, and pet policies.
  • Upgrades: Any recent renovations or modernization that add value to the property.

Including High-Quality Photos and Videos

Photos and videos greatly increase a listing’s appeal. They should be:

  • High-Quality: Clear, well-lit images that showcase the space effectively.
  • Comprehensive: A range of photos capturing all key areas, including living spaces, bedrooms, kitchen, and bathrooms.
  • Well-Presented: Ensure the property is clean and clutter-free before taking pictures.
  • Video Tours: Offer an authentic feel of the property, helping prospective tenants visualize living there.
Six panels showcasing the mix of single vibrant boho modern furniture for rent: a cabinet, shelves, armchair, and sofas in various colorful settings, each accompanied by decorative items and lamps.
Six panels showcasing the mix of single vibrant minimal boho modern furniture for rent: a cabinet, shelves, armchair, and sofas in various colorful settings, each accompanied by decorative items and lamps.

What Are Special Features and Upgrades?

Special features and upgrades distinguish a rental property from competitors. Even if you invest $3-$5000 the investment will pay for itself with a better and long term tenant.

Landlords should highlight:

  • Modern Features: Smart home technology, energy-efficient appliances, or security systems.
  • Luxury Upgrades: High-end fixtures, custom cabinetry, or designer finishes.
  • Outdoor Space: Private yards, patios, or rooftop decks.
  • Amenities: On-site facilities like a gym, pool, or community space contribute significantly to the property’s value.

By providing detailed information on property features, including attractive photos and videos, and showcasing any special features or upgrades, a listing can stand out and attract well-qualified applicants.

How to Promote a Rental Listing?

Promoting a rental property effectively requires a strategic approach to use online platforms, target the right audience, and filter out unqualified leads.

What online platforms are good for rental listing?

For widespread visibility, landlords should consider listing their properties on Zillow Rental Manager, which facilitates listings across multiple sites like Trulia and HotPads. Another top choice in the industry is, part of a network that ensures your listing reaches a large number of potential tenants. Premium listings can be leveraged on these sites for increased exposure. Websites like and Zumper also offer robust platforms for displaying rental listings to prospective renters.

How to reach the right audience?

Effective marketing of a rental listing involves identifying the property’s unique selling points and the tenants who would benefit most from them. Whether it’s proximity to public transportation or pet-friendly policies, these details can influence the advertising strategy. Craft a narrative in the listing that aligns with the lifestyle and needs of the target audience, and use quality images and descriptions to enhance appeal. Advertising on a platform with a matching demographic profile improves the chances of reaching the desired audience.

How to avoid time wasters and spam?

One way to minimize the risk of irrelevant inquiries is by providing comprehensive and specific information within the listing itself, deterring those who do not meet the criteria. Utilizing platforms like Zillow Rental Manager can help streamline the process, as they often include pre-screening tools. Clearly state the rental criteria and request that interested parties confirm their qualifications before arranging a viewing. This can greatly reduce the time spent on unproductive showings and prevent spammy responses.

Managing Tenant Inquiries and Viewings

When listing an apartment for rent, effectively managing tenant inquiries and organizing property viewings are crucial steps towards finding the right renter. A landlord should ensure that they are prepared to provide potential tenants with all necessary information and facilitate viewings that showcase the property’s best aspects.

Modern living room featuring a large, blue and wood modular shelving unit with plants, rent furniture like a grey sofa, a wooden coffee table, and a green rug.
Modern living room featuring a large, blue and wood modular shelving unit with plants, rent furniture like a grey sofa, a wooden coffee table, and a green rug.

How to Organize Property Viewings?

  • Scheduling Viewings: Either virtual or physical viewing (showing) it’s essential to have a system in place for scheduling viewings. Landlords can create a calendar, whether digital or paper-based, to track and manage appointments. They should offer a range of times to accommodate different schedules and be prepared for back-to-back viewings to maximize efficiency.

  • Preparing the Property: Before tenants arrive, the landlord should ensure the property is clean, well-lit, and presentable. Any repairs or maintenance issues should be addressed in advance to avoid negative impressions.

  • Information Packets: Providing potential renters with an information packet during viewings can enhance their experience. This could include property details, application procedures, and contact information like an email address or phone number.

  • Safety Measures: In the current climate, safety measures are also paramount. Landlords should follow any public health guidelines that are in place for in-person viewings to ensure the safety of both themselves and their visitors.

How to Talk to Potential Tenants?

  • First Impression: When a potential renter contacts the landlord, the initial interaction sets the tone for future communication. Landlords should be polite, professional, and ready to answer any questions about the property.

  • Important Details: In conversation, they should highlight key attributes of the apartment, such as square footage, number of bedrooms and bathrooms, and any unique amenities.

  • Leads Follow-Up: After the initial viewing, following up with leads is crucial. Landlords should reach out via the provided contact information—be it a phone number or email address—and ask if they have further questions or require additional information.

  • Documentation: They should ensure all communications are documented. This includes details discussed during phone calls and in-person meetings, as well as records of any commitments made.

What is the Application and Screening Process?

Before listing an apartment for rent, landlords should establish a thorough application and screening process. This process is crucial for verifying the reliability and suitability of prospective tenants. The application serves as a formal request to rent the property, while the screening examines each applicant’s background to assess their potential as a tenant.

Rental Application

The rental application is the first step a prospective tenant must complete when they apply to rent an apartment. This document collects essential information, including:

  • Personal and Contact Information: Full name, current address, phone number, and email.
  • Employment and Income Details: Employer’s name, job title, income level, and copies of pay stubs or bank statements to validate the ability to pay rent.
  • Rental History: Previous addresses, duration of past tenancies, and references from former landlords.
  • Authorization: Applicant’s consent for the landlord to conduct background and credit checks.

Typically, an application fee is required to cover the cost of these checks. This fee varies by location and property but is a standard part of the process.

Before listing an apartment for rent, landlords should establish a thorough application and screening process. This process is crucial for verifying the reliability and suitability of prospective tenants. The application serves as a formal request to rent the property, while the screening examines each applicant’s background to assess their potential as a tenant.

Tenant Screening

Tenant screening is the evaluation phase following the rental application to ensure a prospective tenant is suitable. Landlords examine:

  • Credit Report and Credit Score: A higher credit score indicates better financial stability.
  • Background Check: This looks for criminal history and other red flags.
  • Eviction History: Past evictions can be warning signs of potential issues.
  • Income Verification: To confirm that the tenant earns sufficient income, usually at least three times the monthly rent.

Comprehensive screening helps in making informed decisions and decreases the likelihood of renting to someone who may not adhere to the lease terms. It is important that landlords adhere to fair housing laws and apply the screening process equally to all applicants.

Finalizing the Rental Agreement

When listing an apartment for rent, solidifying a clear and thorough rental agreement is essential. It not only delineates the obligations and rights of both parties but also provides legal protection.

Setting Terms and Security Deposit

The terms of the lease should be specified in detail, including the duration of the tenancy and the amount of rent. It’s critical to determine:

  • Lease Term: Monthly or annual arrangements specify the length of the tenant’s stay.
  • Rent Amount: Based on market rates, set a competitive yet fair price for the unit.

The security deposit functions as financial protection for the landlord and should reflect potential damages beyond normal wear and tear. Landlords must:

  • Clearly state the security deposit amount.
  • Comply with state laws regarding the maximum deposit limit and the return of deposits.

Signing the Lease Agreement

lease agreement is a binding document outlining the rights and obligations of the tenant and landlord. Key components include:

  • Payment Details: Rent due dates and acceptable payment methods.
  • Rules and Restrictions: Occupancy limits, subleasing terms, and pet policies.

Both parties should thoroughly review the lease, ensuring that all stipulations are understood and agreed upon before signing. The signature of the tenant and landlord finalizes the agreement, making it legally enforceable.

Why Post-Rental Follow-Up is Important?

Effective post-rental follow-up strengthens tenant-landlord relations and ensures that the property remains attractive to current and prospective renters. It signifies proactive management and commitment to maintaining high standards.

How to Manage Tenant – Landlord Relations?

Good tenant-landlord relationships hinge on communication and responsiveness. Following up after renting an apartment can illustrate to tenants that the landlord values them and their experience. Management companies or landlords should:

  • Regularly check in with tenants to address any concerns.
  • Provide a clear channel for maintenance requests.
  • Offer timely responses to any issues raised by tenants.

This approach not only aids in retaining current tenants but also helps in generating positive word-of-mouth, potentially attracting more renters.

Should You Maintain the Property and Upgrade Over Time?

Maintenance and upgrades are essential for keeping a property relevant in a competitive rental market. Landlords should:

  1. Conduct regular inspections and upkeep.
    • Address minor repairs before they become major issues.
  2. Plan for periodic updates that tenants value, such as:
    • Modern appliances.
    • Updated fixtures.
    • Fresh paint.

By sustaining high standards of the property, landlords can justify competitive rental rates and reduce turnover, creating a steady stream of income.