Table of Contents
How to Turn Your Digital Marketing into a sales machine?
Real estate video marketing is an essential tool for any real estate business, as it helps to reach potential buyers and generate more sales.
To get the most out of your marketing efforts, there are several steps you can take create high-quality videos that feature attractive visuals and engaging audio.
Ensure total optimization on your videos with relevant keywords and descriptions, so they can be easily found online.
Focus on creating content that speaks to the unique needs of your target audience, nail every time with introduction scripts.
Share your videos on various platforms such as social media, email campaigns, or even paid advertisements to maximize your reach but do not spam.
By George Nicola (Expert Stager)
Every business is using video marketing techniques to attract leads, increase conversions, grow sales, and enhance ROI. Real estate is not an exception.
Have you ever wondered how video marketing can impact the real estate industry and whether it is possible to sell properties or attract buyers through videos?
Video marketing has revolutionized the real estate market, as there is so much that property agents or dealers can now show and tell their prospects that earlier no one had the time for.
It has become easier for them to show properties, answer questions, share market trends, equip buyers with locality info, and do lots more.
And what sets apart the successful ones are the way how they use the 4P’s of marketing.
The marketing mix, or the 4P’s consists of the various elements within a company’s purview that contribute to satisfying customers.
Here is how to apply them:
1P. The properties themselves are the product being marketed in the real estate industry. Any property type, from a single-family home to a business building, is a separated product and must be treated like that.
2P. When advertising real estate, “price” refers to how much the home costs. Prices for residential properties, apartment rents, and business leases are all examples of such figures. Being careful with this element is the deal barker.
3P. The property’s location is what real estate agents call “the place.” Locational factors can include the property’s proximity to desired services and amenities and the property’s general accessibility within its geographic setting. Here smart agents win on every level as they are aware how to employ the location as a selling feature.
4P. The term “promotion” describes the various ways implemented to attract prospective buyers or tenants in the real estate industry. Advertising, social media, email, content marketing, and more conventional methods like print ads and snail mail all fit under this category.
Why Real Estate Video Marketing Works
Since 2018, the urban real estate market has witnessed substantial changes, including rising prices, short inventory, and growing demand in particular cities and financial hubs.
Moreover, in several urban locations, the need for property has surpassed the supply, squeezing further those who wish to buy a home.
Before we delve into the types of real estate videos homebuyers crave, let us understand the relevance of marketing strategies in the real estate sector using some stats and facts:
- Since 2020, the use of 3D walkthrough views has increased by over 500%.
- According to the 2021 Real Estate in a Digital Age report, 97% of real estate consumers have used the internet to search for a home, and 51% found a house they bought online.
- Nearly 76% of homebuyers frequently use mobile or handheld devices to retrieve property information.
- Videos can increase website visitors by 200-300% and receive approximately 400% more inquiries than listings.
In real estate, you can use videos to:
- Increase website traffic and your follower count
- Increase engagement rate, contact form submissions, and generate more real estate inquiries and sales
- Stand out from the crowd and create a personal connection with the prospects
- Use personalized videos to showcase your employees and customer-facing teams.
- Save time in the sales process
- Answer stakeholder questions in advance with meaningful sales videos.
- Build your brand and present yourself more effectively.
- Describe features better by showing details that pictures can’t show
Video is thus an effective way to grab the attention of homebuyers in the real estate industry. It’s a powerful medium to strengthen your connection with buyers and help you showcase more properties more effectively.
Best Real Estate Video to Help You Sell More
As a real estate business, you must be making impressive video content with just a smartphone or single-lens camera. All you need is an excellent tool like a video maker, or a professional online video editor, some expert guidance, and the following video ideas to make your content strong.
Recently we’ve updated our top picks on real estate phone apps to help boost your productivity.
14 Ways to Boost Your Real Estate Earnings with Video Marketing
Welcome to our ultimate guide featuring fourteen video marketing strategies to increase your real estate earnings!
In this blog post, we will share a proven range of tactics and best practices for using video for real estate content to display your listings, provide professional advice, and expand your audience.
Whether you are a seasoned pro or new to the field, this guide will provide you with essential insights and ideas, including a recommendation for editing ideas.
How this real estate video marketing guide will help?
For each strategy, we will provide a specific marketing plan: examples, real estate agent introduction scripts, scenarios, and desired outcomes from the strategies. Implementing on your own each marketing step strategy will yield different results depending on your engagement, skills, and understanding of the topic.
Feel free to contact us at: george@tallbox.co.uk if you need help implementing them in your day-to-day business.
Caveat: Warning, this is not “Marketing for real estate agents 101,” but we did try our best to provide the most helpful information for each strategy.
These tips can be utilized on their own but work best if combined at least with one or two additional tactics. All strategies work equally well for residential and commercial real estate firms, even if you have never done any real estate marketing videos!
If you aren’t into reading long-format blog posts like this one, this is what you might miss by just clicking away:
- Creating a video outline and plan
- Putting together a collection of visual materials
- The process of writing a script and making a storyboard
- Taking footage and splicing it together
- Getting the word out about your video via various mediums, such as social media and email
- How Monitoring and analyzing your video’s stats will help you figure out what makes it successful and what needs improvement.
- How to make videos that are both interesting and effective at promoting your business and its offerings.
- Marketing strategies for attracting your ideal customers and converting them into paying clients.
Let’s get started!
What is efficacious real estate video marketing?
If you aren’t into reading long-format blog posts like this one, this is what you might miss by just clicking away:
Often small agencies try to cover their video marketing needs by DIY-ing everything, which undermines their results. Video marketing is essential, and it works only when it’s done in the correct way.
Planning, production value, and audience specificity are crucial for a successful real estate marketing plan can help.
Everything should be marketed via the most effective channels and coordinated with other marketing initiatives to maximize exposure.
Among the most critical aspects of such marketing campaigns are the following:
- Putting the spotlight on the advantages of the advertised product or service
- Exposing the product or service in an engaging and credible manner
- Grabbing the attention of the reader/viewer by means of exciting and educational content
- Use of “calls to action” to get the audience involved (such as contacting the real estate agency or scheduling a showing)
- Getting the word out about the film through suitable means (such as social media, email, or paid advertising) so that it may reach its intended viewers.
1. Showcase Real Estate Listings Using Short Form Content
94% of marketers said videos helped users better understand products and services. Short-form real estate video tours are the most influential ones, which you can creatively record, upload, and promote on YouTube and social media.
Use varied forms of Instagram Stories or Reels, Facebook Live videos, Snapchat stories, a YouTube walkthrough video, 360-degree posts, or even a series of TikTok videos to promote realtor benefits, premium deals, and more.
Here are a few extra tips for developing entertaining and effective short-form content to promote real estate listings:
- Consider creating a film showcasing the home and the various roommates seeking housing. Highlight the individual features and personalities of each roommate through the use of comedy. Ultimately, the realtor finds the best places that fit their needs.
- Consider using a humorous voiceover to inject humor into the subject matter of your real estate videos. Consider adding a funny accent or heightened tone to the film to make it more entertaining.
- Consider creating a movie demonstrating the progression of a property from its current state to the prospective enhancements that may be implemented in the future with virtual staging. You could use humor to underline the forthcoming modifications and advancements.
- Consider adding hilarious props or costumes to your real estate films to enhance wit and entertainment value. To demonstrate the properties, you may, for instance, dress as a superhero or don crazy hats or wigs. The type of video create depends on your overall marketing approach.
- Maintain appropriate and respectful content, and be aware of any potential cultural sensitivity. Including humor in your real estate films, for instance, is a terrific way to engage your audience and make your content more memorable.
2. Make a Video on the Buying Process (Educational videos)
Prospective customers may have hundreds of questions regarding the buying process.
These could be related to your business, experience and expertise, property location, neighborhood, amenities, the social or physical infrastructure of the locality, tax filings, and so on.
You can answer these by creating explainer videos to walk through frequently asked questions about key properties and services.
Here is a brief real estate agent introduction script and scenario for a marketing video about the buying process:
Explainer: Make sure the video begins with an image of a house in a popular real estate area, followed by the words,
The host says:
“Welcome to our video on the purchasing process!”
Explainer: A person seated at a desk introduces themselves and explains the aim of the film.
Using B-rolls and photos with on-screen text to demonstrate each point, the realtor then describes each step of the purchasing procedure. For instance, they may use a calculator to teach how to calculate a budget or a laptop containing a real estate website to demonstrate how to search for houses.
Throughout the movie, the estate expert emphasizes the significance of dealing with a reputable and expert agent utilizing real estate listings and websites to locate houses. In addition, they emphasize the significance of obtaining finance if necessary and completing all essential documents.
The agent congratulates the viewer on becoming a homeowner before the video fades to black.
The host says:
Once you’ve discovered a home you adore, it’s time to submit an offer.
Work with your agent to formulate a fair request considering the prices of comparable properties in the region.
If a mortgage is required to acquire the property, it is time to begin working with a mortgage broker or advise.
They will assist you in obtaining funding and mortgage preapproval.
It is finally time to complete the deal!
Once all the paperwork has been signed and finance has been secured, you are prepared to become a homeowner.
Congratulations!
Explainer: A similar concept can be applied to listing videos to appeal to landlords or homeowners thinking of listing or renting their property. Effective real estate professionals always utilize the most creative ideas, including engaging promo videos, as mentioned above.
3. Share Video Tours of New Listings with Your Followers
You may have something new in your portfolio or maybe an enticing offer that you would like your audience to know about.
Instead of going the traditional way of print media advertising, simply create a video, and use it on multiple digital channels to provide this information. You can also invest in YouTube or Facebook ads to grow the reach of this vital information and offers.
Add videos whenever and wherever possible. Include them in your listing posts or share short 15-30 second clips as individual posts on Instagram reels and TikTok.
Use the best of technology while showcasing new listings and offers. 27% of property dealers believe that using drones for video-making is one of the top marketing trends.
An example scenario that you can utilize on your TikTok profile:
Explainer: The opening shot shows a realty agent in front of a newly listed property. The agent turns and addresses the camera, saying:
The host says:
“Hello, everybody!
I’m ecstatic to provide you with this brand-new listing that has just hit the market.
Follow me, and let’s go on a tour!”
Explainer: The host guides the camera through the home, stressing significant amenities, including the open floor plan, renovated kitchen, and spacious bedrooms.
Next, they display concise yet informative captions on-screen to provide users with further information about the property.
The agent employs entertaining and energizing music to create a dynamic and engaging atmosphere during the home tour.
To add flavor to the video, they use TikTok trends or challenges, such as the Renegade dance or a shorter form of it.
Then the camera is in a room during the tour, and the host says:
The host says:
“Now, I’d want to show you something truly amazing.
We’re utilizing a virtual staging service to assist prospective purchasers in visualizing how they could design and furnish this area.
Voila!”
The camera then displays a virtual staging of the room, with furniture and decorations added to give the audience a concept of how the space might appear.
Virtual Staging example: Feel free to reach out to us if this is something you think you’d like to adopt as part of your strategy to sell.
Have a listing that doesn’t sell? Get virtual staging for free!
Explainer: After the introduction tour, the host turns to the camera and says,
The host says:
“This concludes the tour!
If you or someone you know is interested in this property, please direct message me for additional details.
I look forward to seeing you on my future tours.”
Explainer: The camera then pans out to reveal the property’s exterior before the film fades to black.
4. Real Estate Market Trends and Updates Videos
You can share some facts or stats about the emerging trends in the real estate market.
Keep existing customers informed and help new buyers make informed decisions about the biggest purchase of their lives.
Share your experience working with clients over the years and the most common mistakes people make.
Every advertisement campaign must be engaging and cover the minimum marketing needs, making real estate videos easy to understand without being a sales pitch.
Make sure to print out the data beforehand and memorize it; an engaging real estate video is one that leaves the viewer with helpful information and helps them with their decision on who their realtor is.
Goals and outcome:
Since market update videos aren’t something new, the information is available to your colleagues and competitors; yours need to be more engaging, part of the branding, and unique.
This marketing can boost the digital footprint amongst your competitors even if they are making the same market update videos.
Where to shoot market trends and update video ideas:
Shooting the video as part of the branding as well is key. The location must be out-of-character that is not typical for a realtor to be there:
- a local coffee shop
- warehouse
- art gallery
- garden
- local market
- outside of your latest listing
- or even on your couch
Have a listing that doesn’t sell? Get virtual staging for free!
So, let’s proceed with the example scenario:
Explainer: The video starts with the realtor driving to a house.
The car stops, and the person gets out of the car and walks into a residence.
When inside, he reaches out with a hand and turns the camera to his/hers face.
In their opening monologue, the host announces,
The host says:
“Greetings, everybody; today is (mentions the day of the week)!
I am in one of our latest video listings that just has come up on the market, and I am here to give you the most up-to-date information on the housing market situation.
However, before doing that, we really have to show you this beautiful property with a large garden, close to the amenities, and a luxury golf course.”
Explainer: The video plays for a brief 30 seconds while the host leads the cameraman through every room.
At the end of the property tour, they stop in the garden (or other suitable open space) to present the latest charts and graphs showing key estate market metrics, such as price fluctuations and sales volume.
To explain the data and clarify its significance, the person talks while holding a small whiteboard and writes the data and stats by hand.
The host says:
In this tour, we give professional analysis and observations on the implications of these changes for buyers and sellers as we see them.
They can help consumers find their way around the market and make wise decisions.
Explainer: At the end of the short film, a character remarks,
The host says:
“The housing market report for this week is complete.
Don’t ever be reluctant to contact us when you have any questions or require any extra information.
I hope to see you in our future video updates soon!”
Explainer: After the real estate professional exits, the camera pans out to show the house before cutting to black with their logo, phone number, and website information.
And to engage even more people with your property video, here is an example of a Twitter message:
Twitter message: “Hello, everybody! Check out our new industry reports video on LinkedIn to keep up with the most recent estate market developments. In order to assist you in navigating the market, we highlight significant trends and provide expert analysis and advice in addition to a tour of our latest listing. See you there!
5. Create Memes
You’re a real estate expert, and this does not mean that you can’t add some humor to your videos by sharing iconic funny sale and purchase stories or unexpected customer demands and queries. This will help you engage with your audience better.
Use online tools to add graphics, GIFs, transitions, and animations to your memes, and create a video that fascinates your viewers.
6. Produce Videos on the Neighborhood and Locality
One of the prime concerns of buyers is to understand what the locality, social infrastructure, amenities, and neighbourhood is like.
You must create informative residential or commercial real estate videos regarding details of nearby schools, restaurants, health centres, home services, transport systems, environment, road structure, etc., to highlight your listings.
Such videos have a massive influence on the buying decisions of prospects.
How to plan an effective real estate video?
Your audience:
Your video targets whom?
Targeting families, young professionals, or retirees?
Understanding your audience will help you customize your message.
Explore the neighbourhood’s features, housing alternatives, and estate housing market.
This will help you showcase the best characteristics and understand what makes the place valuable.
Video outline:
Write down the essential elements you want to address in your movie, including a brief introduction, a neighborhood tour, and information about local facilities, housing possibilities, and the real estate housing market.
This will help you arrange and focus on your video.
Visualize:
Use local amenities and neighborhood photos in your film. Parks, schools, retail malls, and homes could be shown.
Use your outline to write a video script. Include brief but helpful subtitles to provide context and information about each site.
Record and edit your video:
Use a camera or smartphone to follow the script and incorporate the visual stuff you obtained. Video editing software trims and organizes.
An example title for the tour can be:
Watch our Neighborhood tour Videos to Get to Know the Best Areas to Live In.
Goals and outcome:
A Neighborhood tour video aims to introduce prospective buyers or tenants to the area’s many positive aspects.
The purpose of this guide to real estate areas is to assist potential residents watching your tours to visualize themselves living in the area and make an informed decision about whether or not to move there.
As part of your marketing toolbag, the video tour’s effectiveness will be determined by the objectives set by the real estate agent or firm.
They may wish, for instance, to raise a general local profile or interest among potential purchasers or tenants utilizing at least three different marketing channels.
Effective and real marketing should always help people make educated decisions about where they wish to reside.
Have a listing that doesn’t sell? Get virtual staging for free!
Example scenario:
Explainer: A real estate agent is shown at the beginning, posing in front of a house in the targeted residential or even commercial area.
The expert addresses the camera directly by providing a brief explanation of what the viewer will watch and gain as information; this is the first part of targeting the right audience.
Since the video you create will aim to provide information only to interested parties buying or selling real estate in this area, it has to appeal to them.
The expert guides the camera around the area, highlighting points of interest like parks, schools, and stores. During each sequence, brief yet illustrative on-screen captions are displayed.
The expert gives a guided tour of the area while discussing its many housing possibilities, such as single-family homes, duplexes, and condominiums. At some point, they can enter a local cafe and talk to the person behind the bar.
This part requires planning with the owner of the café, this will serve them as a promo video as well, so they may be interested in participating.
The agent and the café owner talk about the local housing market and offer their opinion on what makes this area so desirable; the agent guides the conversation with pre-determined questions (scenario).
If the agency has sold or listed properties on that street or area, they can provide on-screen their information, and the agent can say a few words about each listing, how it performed and what type of marketing they’ve used to capture the best leads.
After this information, the host says its final script, and the screen fades into an aerial drone video; the camera pulls back and goes into to air to reveal the neighborhood and the rest of the area. A few annotated callout signs appear; the screen fades to black as the contact information follows.
7. Focus on Home Remodeling Videos
In the world of digital marketing, you need to be first and the most creative.
Don’t make it about selling; focus on the home renovation as well. Give your viewers the idea of a ‘dream home’ and inspire potential clients to imagine what they can do in their new home.
Educate first-time buyers about the most important home maintenance tasks and offer sellers advice on preparing their homes for sale.
An example title for the tour can be:
“Enjoy These Before and After Home Improvement Videos to Get Ideas”
Explainer: Since you can’t source an infinite amount of before and after videos, you can utilize the virtual home remodeling services we offer; you can check them out here.
From an expert agent’s perspective, Virtual Home Remodeling Videos aim to generate more engaging content with your leads, showing you have them covered by exhibiting any of your listing for sale or rent properties. The potential of a house to be transformed through virtual renovations is infinite. We’ve explained how we help our clients here.
These short clips should include the property before and after the renovations; make sure your video showcases the potential for change and development to feature a voice-over of the agent guiding them throughout each step as it happens on screen.
Goals and outcome:
The outcome of Digital Home Remodelling Videos depends on their objectives.
For example, different types of videos can lead to a rise in inquiries, a specific property’s price increase, leads to a new tenant group, or stimulate interest from potential buyers.
In the end, your Virtual home remodelling videos are educational and aim to help homebuyers and renters imagine the property’s potential after renovations.
8. Share Videos with Customer Testimonial Video
People love watching social proof and client testimonials, so help people feel empowered by your business. You can make testimonial videos, asking satisfied homeowners to describe the problem for which a solution was provided.
Ask them to talk about the steps you took to solve their problems and describe their current situation and how happy they are with your services. Sharing valuable videos with potential clients can help them feel more comfortable working with you.
Guidelines for arranging and preparing a Customer Testimonials campaign for a modest real estate firm
Find out who you’re writing for: To what audience are you aiming these videos? Who do you hope to attract, if anyone? Once you have a firm grasp on who you’re writing for, you can better cater your message and material to their wants and interests.
Find possible clients: Make a list of the consumers you’d like to highlight in the video testimonials you plan to create. Find happy clients eager to talk about their experience with your firm.
Reach out to potential clients: Communicate with possible buyers and explain the campaign. Ask them if they would be willing to participate in a customer testimonial and let them know you are looking for them.
Schedule a time to film the videos after you have a list of possible clients who are interested in taking part. The videos can be recorded with either a smartphone or a high-quality camera.
Questions to think about Be sure to have a list of questions ready to ask clients before you begin filming the video. These questions should be free-form and designed to get people talking about their experiences with your organization.
Using a video editing program to cut and arrange the recorded footage before uploading the final product is the next step after recording. The next step is to distribute the videos to your target audience via your website, social media, and email marketing efforts.
Goals and outcome:
To demonstrate to potential consumers the worth and satisfaction of your services, share videos with client testimonials.
You may increase your audience’s trust and credibility by sharing such clips on your website and on different marketing channels. Testimonials enable non-clients to decide for themselves whether your services are a good fit for them.
Just getting out there some testimonials won’t be as effective as if you plan your testimonial campaign carefully.
Depending on how well you manage to create these, your goals should be set at:
Increased sales or leads: To boost consumer trust in your business and persuade more people to make an inquiry or ask about your estate agency or services to share relevant data of other sellers and buyers.
Enhanced customer satisfaction: By highlighting the happiness of your existing clients, you may win over future clients’ confidence and credibility and persuade them to pick your goods or services over rivals’ offerings.
A broader audience may be reached, and your brand’s visibility is increased by posting client testimonials on your website, social media pages, and other platforms.
9. Make a “Claims” Video or Company Introduction Video
Creating review-based videos is a great idea. Besides, you can also make a video on claims that you can make, proving to prospective customers that you are exactly what you say.
Make videos on what you are best at and what you do that no one else does. The most successful real estate companies are those that can prove why and how you are who you say you are.
It also helps you put your team face-to-face and re-establish a personal connection with the audience.
Goals and outcome:
These video campaigns aim to highlight their benefits to the target audiences by demonstrating their unique selling points.
The idea is to re-humanize the agency as a mechanism where real people work and care about their clients.
For example, the firm uses virtual or traditional stagings for every listing, while the closed competitors mostly list vacant.
Ultimately, the goal is to separate the estate agency from “want-to-sell” competitors and build credibility and confidence by persuading the viewer to employ their services.
Have a listing that doesn’t sell? Get virtual staging for free!
Are Real Estate Claims Videos Similar to Testimonial Videos?
The purpose of a real estate claims video and a testimonials film is to convince potential consumers of the firm’s worth or product being promoted. There are, however, notable distinctions between the two varieties of video:
Real consumers often share their positive impressions of a service or product in a testimonial film.
These videos establish credibility and trust among the target audience by showing them what it’s like to deal with the firm or utilize the product in question.
Conversely, “claims videos” highlight the benefits and characteristics that set a specific business or product apart.
They aim to set the company or product apart from the competition and demonstrate why and how it is superior to alternatives.
Goals and outcome:
Both testimonials and claims films can be helpful in convincing potential clients to buy a service or product. However, while testimonials videos focus on the experiences of real customers, “claims” focus on the unique features and benefits of the company or service.
10. Include a First Buyer's Guide Video
Curate a video on the “buyer’s pack” and help your leads with all the information they need to sell their existing property to buy a new one. Share tips on how they can increase the home value of their homes to retrieve the maximum value of their existing properties.
Planning an effective real estate First-Time Buyer's film
Depending on your strategy and if you aim to produce a series of short video guides on the topic or one giant ultimate guide, which can be updated as time goes by, we’ve come up with several example titles that you can use:
- “The Ultimate First-Time Homebuyer’s Guide”:
- “First-Time Homebuyer Guide”
- “First-Time Homebuyer? Know This”
- “First-Time Homebuyers: Expert Advice”
- “First-Time Homebuyers’ Ultimate Resource”
- “Homebuyer? Avoid These Common Mistakes”
Caveat: Always double-check what titles for their videos and blog titles your local competitors are using; you don’t want to be flagged for plagiarism to be called the copycat realtor. You can read more on this topic here.
First Buyer's Guide Video planning:
Your audience: Your video targets whom? Is your video targeted at first-time buyers or a wider audience? Understanding your audience will help you customize your message.
Video outline: Write down your video’s main points, including an introduction, a house-buying process overview, and first-time buyer advice. This will help you arrange and focus on your video.
Find photos and videos to highlight your topics: This could include photographs of residences, diagrams or charts detailing the home purchasing process, or films of first-time purchasers talking about their experiences.
Use your outline to write a video script: Include brief yet helpful captions to provide context and information about each point.
Record and edit your video: Use a camera or smartphone to follow the script and incorporate the visual stuff you obtained. Trim and arrange footage with editing software.
Post and promote your video: Post your video on your website, social media, and other platforms. Promote your video via all possible marketing channels to maximize viewership.
What is the goal of the First-Time Homebuyer video guide?
Being a first-time homebuyer is scary. The home-buying process it’s not always well explained by realtors, who are busy running after the business but not helping the clients.
The mortgage advisers sometimes aren’t doing this job well either, especially if it’s a large company that deals with hundreds of clients on a monthly basis.
Your guide should aim to resolve and ease the pain of the unknown.
Include information about the stages involved in buying a home, tips for choosing the perfect property, and guidance for overcoming problems; everything is simple, easy-to-understand steps, without complex language or sales pitches.
Goals and outcome:
The First-Time Homebuyer guides should empower people to become homeowners, not confuse them even further.
11. Promote "Just Sold" Videos
There is nothing wrong with a little flaunting and showing off! Showcase the sales you have recently procured to show that you can sell. Share stories of your happy new homeowners and the tale behind the sale that can help humanize your real estate brand.
How to plan "Just Sold" videos
We’ve managed to narrow down everything into a few simples steps to follow:
Your audience: Your videos target whom? Target buyers, sellers, or both? Understanding your audience will help you customize your message.
Select properties for videos: If your videos of the recently sold houses aren’t up to standard, invite a professional videographer to do their job; if it is necessary, you can even virtually stage post-sale, not to mention that will be a benefit to your TikTok and YouTube channels buyers as well. Then, your target audience will be easy to identify. (video of staging)
Find photographs: of the properties you wish to showcase in your “Just Sold” clips. For example, this could contain property images, floor plans, and maps. If the materials aren’t up to scratch, invite a professional photographer to do their job and then virtually stage the photos. Here we’ve explained, for example, “how to sell probate houses with virtual staging.”
Script: Write a video script that introduces the property, describes its characteristics and benefits, and includes sale information. Depending on how the video will be recorded, it can also be a voice-over.
Record and edit your video: Use a camera or smartphone to follow the script and incorporate the visual stuff you obtained. Then, trim and arrange footage with editing software. In this article, we’ve provided a list of 22 estate agent’s tools that boost productivity
.
Post and promote your video: Post your video on your website, social media, and other platforms. Promote your video via email, social media, and other channels to maximize viewership. Here we’ve explained how “Communication via social media can make or break listings.”
Goals and outcome:
A “Just Sold” video demonstrates the benefits and value the agent offered to the buyer and seller on a just-sold property.
These videos can be combined with the testimonials or claims videos mentioned above.
Showing off the agency’s accomplishments and competence builds trust and confidence with new clients.
12. Share Behind the Scenes Clips
The best way to convince skeptical prospects is to show them how much you care about them.
Share glimpses into your life, working style, how you deal with prospects, the way you draft contracts, and most importantly, how you deal with customers post-sales.
This is one of the main parameters potential consumers investigate before finalizing a deal with a property agent.
How to plan a video "Behind the Scenes."
The following are some extra suggestions for organizing a Behind the Scenes Clips film for a real estate company:
What do you want to represent in your video: your workplace, staff, or business? Planning and organizing your video content depends on its purpose.
Decide where to film: You may film in your office to promote it. You might also choose a house you sell or an area you work in.
Prepare Select video content: Show your staff at work, explain your business processes, or emphasize your USPs. Again, focus on your audience’s interests.
Find B-roll: This might include pictures of your office, videos of you or your team working on day-to-day tasks, or other relevant sequences. You can also use stock video websites.
Use your outline to write a video script: Include brief yet helpful captions to provide context and information about each point.
Record and edit your video: Use a camera or smartphone to follow the script and incorporate the visual stuff you obtained. If your camera is static, use a tripod. To make it even fancier, include a few drone shots since there are drones that do not require a license to fly; you don’t have to employ a drone operator specifically for this. Finally, trim and arrange footage with video editing software.
Post and promote your video: Post your video on your website, social media, and other platforms. Promote your video via email, social media, and other channels to maximize viewership.
Example video: You can find more example videos on invideo.io platform
Goals and outcome:
Rule of thumb: Depending on where you are positioned in the market and what you aim to achieve, you can adapt and re-tweak the goals of your “behind the scenes” campaigns.
Revealing your day-to-day office and staff tasks to the public is a great way to promote your company to potential clients and give them a feel for the people they might be working with.
Showing your business processes can display your professionalism and experience and offer viewers a feel of what to expect when working with you.
Audience trust and credibility: Showing behind-the-scenes helps improve trust. For example, in real estate, trust and integrity are crucial to client interactions; it shows you are not a copycat but a true expert.
Engaging your audience: Behind-the-scenes footage can be entertaining. Showing them something unusual can grab their attention.
Brand awareness: Share Behind the Scenes videos on your website, social media, and other platforms to raise brand recognition. This can boost sales.
What is a b-roll in, explained in realtor's terms:
B-roll enhances a video’s story or message. B-rolls, for example, in real estate may include exterior, interior, and neighborhood shots.
B-roll provides visual interest and diversity to primary footage like a real estate agent interview or a property tour.
B-roll is shot separately or with the same camera as the main material and edited into the final video during post-production. B-roll enhances primary material by illustrating and emphasizing its points.
13. Create Employee Videos
Employee videos allow prospective customers to get acquainted with your team even before interacting with them. Such videos can convert prospects as they instantly build human connection and trust.
Showcase such short videos on your official digital channels and show what they are good at. It also reveals information about the agent, how they got into the industry, etc., all in less than two minutes.
Planning and recording "Employee Videos for your agency."
The title is as important as the entire clip; below, we’ve prepared a few real estate video title ideas that you can use to boost your creative thinking:
- “Meet the Experts: Get to Know Our Real Estate Team”
- “Meet Our World-Class Real Estate Staff in Action”
- “Meet Our Powerhouse Group of Real Estate Professionals”
- “Get to Know Us a Little Better: Our Real Estate Agents”
- Our Real Estate Team: An Inside Look”
Caveat: Always be wary of being labeled the “copycat realtor,” and check out what your local competitors use for their videos and blog posts. You can read more on this topic here.
Guidelines for organizing an Employee Video film.
To stick to the under two minutes video rule, here are some simple guidelines to follow:
Find out who you’re writing for: To what audience are you aiming this video? If you know who you’re writing for, you can make sure your content is relevant and useful to them.
Summary of the Video: Imagine that each video is a line from 0 to 100%. Divide the elements into equal parts, such as:
- 30% an introduction to the team
- 40% profiles of individual employees
- 30% other information or activities you like to highlight.
Keeping these in mind as you make your film will help you stay focused and efficient.
Employees to highlight: Select the team members you wish to appear in the video. Someone that have unique skills or experiences can be used as the anchor for the video, and you want to highlight that. In addition to your video, featuring employees will boost their morale and make them feel like stars in the industry, which leads to a boost in their performance.
Get some visuals and B-roll: find B-roll or shoot one demonstrating the points you want to express. For example, your staff working and engaging with customers could be useful.
Make a script: Utilizing your outline as a blueprint, draft a script for your video. If you want your audience to understand your points fully, be sure to caption them with concise yet detailed information. Then, print the script and give everyone enough time to memorize what they are doing and when.
Use a camera or smartphone: Stick to the script and do not improvise unless you have at least a dozen videos behind your back. Instead, include all the visual content you obtained and re-arrange them more coherently with an editing app.
Don’t be shy: If you want people to see your finished real estate promo, you need to get it out there, don’t be shy!
Upload it to your website, social media pages, and everywhere else you can think of. To get your video in front of as many eyes as possible, you should promote it via your email list campaign, social media, and any other available channels; then, it becomes an effective marketing tool.
In this post we’ve shared all you need to know about Mini Websites for Realtors as a marketing tool.
14. Curate Estimated Expense and Cost Videos
Offering a try-before-you-buy experience along with an estimated expense chart can help ease the fears of the uninitiated.
When it comes to purchasing, all buyers consider the price. You must create a cost video that covers all common cost-related questions, like property prices in your area, the initial deposit, the best time to pay, legal fees, and other related costs.
How to create a Curated Estimated Expense and Cost Video for a real estate agency
Who is your audience: To what audience are you aiming this Video? If you know who you’re writing for, you can make sure your content is relevant and useful to them.
Gather Facts and Figures: Study all the charges that will come up with owning or renting a property, such as taxes, insurance, and maintenance.
Sort the information: Sort your information into headings like “upfront costs,” “recurring costs,” and “total cost over time.”
Write out your video script: using the research and information you’ve gathered. Costs and expenses should have clear, simple explanations and any related recommendations or advice.
Get some visuals together: find or record a b-roll and pictures demonstrating the points you want to express. This may be infographics, with images of properties, charts, or data tables depicting price changes over time, and any other applicable visuals should be included. Similar to the example we’ve provided here: Median Sales Price of Houses Sold
Use a camera or smartphone: If you don’t have a DSLR camera, record the Video with your phone (given it has a decent camera than can record at least 2K video). Stick to the script and include all of the visual content you obtained arranged in a clear, understanding way.
Goals and outcome:
The purpose of publishing the Expense and Cost Video is to inform prospective buyers or renters of those costs and expenses.
Prospective homebuyers and tenants can benefit from watching a short clip like this since it gives them an in-depth look at the costs associated with buying or renting a house.
Overall you can help and offer a holistic approach to the financial factors involved by detailing the out-of-pocket prices, monthly costs, and total lifetime costs for a typical house to rent, sell or buy.
A real estate business can utilize this promotional tool because it highlights the agency’s proficiency in the local market. In addition, the more trustworthy and credible an agency appears to prospective buyers or renters, the more likely they are to reach out to the agency for further information or to schedule a consultation after watching a Curated Estimated Expense and Cost Video.
15. How to analyze how effective real estate video marketing is?
Analyzing the success of a video campaign may look as simple as keeping an eye on a few variables before and after a campaign goes live.
But if you don’t use this data to adapt and improve the effectiveness of your future videos, everything ends up a waste of money and time.
How to measure the success of your marketing ?
You may evaluate the success of your marketing by keeping tabs on the following critical metrics:
Compare: video and site traffic before and after a marketing campaign is launched. One of the best indicators of success. Is it that you’re getting more visitors lately? If so, that may mean that your videos lure new viewers to your site.
Likes, comments, and shares: after releasing your video, engagement indicators like the number of likes, comments, and shares raise this is a positive signs.
Keep the video private from people you associate with, such as facebook real estate groups, office colleagues, or friends, as this will skew the results.
If there is a noticeable rise in participation, it’s likely that the content of your video is striking a chord with the audience and stimulating increased interest and participation.
Capture form: The success of your marketing campaign can be gauged by comparing the number of leads you capture with your leads form launched specifically with the new content. Is the number of potential customers you’re talking to growing? If so, it’s because people are moved to contact your real estate agency after watching your films.
Revenue: Keep tabs on how many items are sold before and after releasing your marketing campaign. Is business picking up for you? If so, you could attribute the increase in leads and sales to the videos you’ve produced. The data gathered at the end of the campaign is to be used to fine-tune your approach to marketing and apply it again.
What is the goal of analyzing how effective real estate videos
Evaluating the effectiveness of real estate video campaigns determines which videos reach and engage viewers and maximize ROI.
Tracking views, engagement rate, lead capture, and other analytics helps decide which techniques work best.
In addition, this data can optimize future advertisements for better results.
Key Considerations
Create a real estate video strategy that generates results. Showcase the process of buying a home and answer your customers’ questions as best as you can.
Creating videos for this purpose helps property owners with insights that many other realtors are not providing.
There is fierce competition in the housing market, and creating promotional, educational, and informative property-related videos can level up your game and make all the difference.
Reach us at tallboxdesign, as we may be able to help in case you have inquiries or questions.
