What is unsolicited home purchase offers?
Unsolicited home offers are blanket yellow or red letters/postcards of intent for purchase, part of a shady tactic, part of “Real Estate Farming” marketing tactics used by agents, investors, and house flippers, where homeowners are turned into leads.
“We buy houses for cash” get first dibs on purchasing properties, by offering cash payments within days, to secure deals before having to compete with other buyers. We buy houses for cash property companies never pay full amount, and most of the time targets vaulnarable homeowners.
Unsolicited mail to homeowners is not considered as luxury real estate marketing. This type of realtor marketing is mainly used by many real estate companies looking to sell leads to 3rd parties or investors interested in buying home at a bargain.
They promote quick sales of the sort “are you interested in selling your home letter”, “dear seller letter” at likely reduced prices, for cash and quick completion, which often compared to the open market almost never happens.
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Receiving an unsolicited “I have a buyer for your home” letter can be confusing for homeowners. To respond appropriately, it’s important to understand the purpose and legitimacy of these letters.
Understanding who sends these letters, why they are sent, and how to assess their authenticity empowers homeowners to make informed decisions.
These letters reflect current real estate trends, but homeowners must be cautious when evaluating unsolicited offers in order to protect their interests.
This article will provide homeowners with the knowledge needed to safely and effectively handle “I have a buyer for your home” yellow or red letters.
What is "I have buyer for your home in your neighborhood" postcard?
Unsolicited home purchase offers are letters homeowners receive stating “I have a buyer for your home” or making similar unprompted offers to purchase their property, without the homeowner requesting these offers.
Is expired listing letter the same from "we buy houses in your neighborhood"?
Expired listing letters are different from “we buy houses” or unsolicited offers to purchase a home. An expired listing letter targets homeowners who previously listed their home for sale but the listing expired without the house selling.
The goal is to get those former sellers to relist their home with the agent sending the expired listing letter.
The letter focuses on marketing the agent’s services, often highlighting their ability to price the home competitively and implement an improved selling strategy. It aims to convince the homeowners to try selling their house again with the letter sender’s help as their agent.
Unsolicited “we buy houses for cash” offers want to buy the home directly whereas expired listing letters want to be hired to sell the home on the open market.
Is we buy houses and I have a buyer the same scheme?
“We buy houses” and “I have a buyer for your home” letters are very similar schemes with the same underlying goal – to purchase properties directly from homeowners at below market value (BMV) prices. Some key similarities between these types of letters:
- Senders are typically real estate investors, rehabbers, or buying companies.
- Letters are sent unsolicited and target specific neighborhoods.
- They aim to motivate homeowners to sell before openly listing.
- They highlight fast sales, cash offers, avoiding repairs/showings.
- Purchase offers are usually below fair market value.
- Letters cast a wide net hoping for a few bites.
- Follow-up tries to keep pressure up on homeowners.
- Senders hope to evade competition from the MLS.
While “We buy houses” explicitly states they are buyers, “I have a buyer” implies there is already a buyer supposedly interested. But essentially these both try generating leads among homeowners who may not initially be selling, hoping to acquire deals before the properties are exposed to more buyers.
The key difference is “we buy houses” makes a direct cash offer upfront while “I have a buyer” letters imply they can produce a buyer if the homeowner is interested in selling.
How to find if the postcard you got is real?
Here are some key criteria homeowners can use to assess the legitimacy of unsolicited “we buy houses” or “I have a buyer” letters:
- Clear, detailed offer – A concrete purchase offer with dollar amount, terms, timeline etc. shows seriousness versus a vague solicitation.
- Customized to the property – References to the actual home’s details and the owner’s name indicates a specific versus blanket letter.
- Professional presentation – Typos, grammar issues, or very generic content hints the letter was mass-produced with little effort.
- Sender research – Look up the person/company online for indications of their legitimacy such as reviews, complaints, transactions etc.
- Realistic offer – If the offer seems significantly under market value based on comparable sales, it may not be a fair market offer.
- Reasonable pressure – High-pressure tactics to accept quickly may signal predatory versus legitimate interest.
- Response to questions – Dodgy or vague answers to questions about details can reveal deceit.
- Willingness for in-person meeting – Reluctance to meet may indicate they don’t want close scrutiny.
- Patience for due diligence – Pushback on checks like title search or inspection could imply hiding defects.
Investor companies use compelling copywriting tactics to evoke urgency, tangible offers, and urgency of missing out. Taking time to thoroughly vet an unsolicited offer using these criteria can help reveal if it is a sincere purchase offer at fair market value or an attempt to acquire the property for less.
How to determine if the letter is genuine marketing tactic?
To determine if a letter addressed to the homeowner is a genuine offer or a marketing tactic, homeowners should check for specific details like a clear offer amount, research the sender, compare to their home’s value, watch for broad solicitations, and beware of warning signs like typos or odd phrasing.
Vague, below-value letters without professional presentation details are more likely to be marketing ploys instead of real offers. If the letter lacks specifics, looks mass-produced, or makes inflated claims, proceed with caution before providing information or agreeing to anything.
Genuine investment companies do send real estate letters as an offer to purchase property to potential sellers, but their marketing always looks professional, they always disclose their real company information and intentions.
What to do if you have such prospecting letter?
Key points and final advice regarding unsolicited letters offering to purchase property:
- If you are not thinking of selling, do not respond.
If you think of selling do the following:
- Do thorough research on the buyer and their company before responding. Look for reviews, complaints, and evidence they have purchased properties before.
- Be wary of vague details or high-pressure tactics insisting you act fast. Legitimate buyers allow time to evaluate offers.
- Consult real estate professionals on your options and to assess if the offer is priced fairly compared to market value. Do not rely solely on the buyer’s assessment.
- Understand your rights under real estate laws and regulations. Carefully review contracts and be aware of your ability to cancel certain sales.
- Consider leveraging such offers to create a bidding war between investors if you are interested in selling quickly. But have realistic expectations on pricing.
- Weigh the benefits of a quick, convenient cash sale versus leaving money on the table compared to a traditional sale. The discount may be worth it for some sellers.
- If the offer seems exploitative or unethical, turn it down. Reputable buyers will make fair offers in good faith.
- Trust your instincts. If an offer seems too good to be true or you have doubts, proceed with extreme caution or decline the offer.
Unsolicited purchase offers require careful evaluation. With proper research and advice, they may lead to a quick sale on fair terms. But more often, a healthy skepticism of such letters can help avoid disappointment or exploitation.
How to Respond to home buying letter?
Here are some tips for homeowners on how to respond to unsolicited home buying letters:
- Research the sender thoroughly before responding – Verify they are a legitimate buyer by looking up reviews, complaints, licensing status, completed transactions, etc.
- Contact the sender if they pass initial vetting – But use caution providing any personal information or agreeing to anything without due diligence.
- Ask questions about their buying process and typical offers – Gauge if they make fair market value offers or try buying at deep discounts.
- Be upfront about your motivations for selling – Understand their buying criteria so you don’t waste time with incompatible investors.
- Obtain a formal purchase offer letter – Do not rely on verbal offers; ensure you have a written offer letter detailing exact terms.
- Compare offer to recent comparable sales – Is the offer in line with or below current market value for your area and home type?
- Hire a real estate attorney – Have an attorney review the purchase offer in detail before signing anything.
- Counter offer if the offer is too low – Negotiate aspects like price, closing date, contingencies etc. to improve offer terms.
- Conduct necessary due diligence – Require and review title search, disclosures, inspection reports to protect yourself.
Proceeding with caution, verifying credibility, hiring professionals, and taking time to comparison shop offers can empower homeowners to maximize value if they decide to sell directly to an investor making an unsolicited offer.
Get home home appraisal if you intend to sell
Getting a home appraisal can be very advantageous if you are considering selling to a “we buy houses” company.
An independent appraisal (home assessment) is key to protecting your interests when dealing with property companies so you avoid leaving money on the table by accepting offers below true market value. The small upfront appraisal cost can prevent much larger losses down the road
Here are some key reasons:
- You’ll know if their offer aligns with fair market value – An appraisal gives you an expert estimate of what your house is truly worth to assess if their offer is reasonable or well below market value.
- It sets expectations about achievable pricing – Knowing your home’s objective value from the appraisal keeps you from being swayed by a lowball offer.
- You can evaluate if repairs are truly required – Some investors justify low offers by citing needed repairs. An appraisal helps determine if those projected costs are in line.
- The appraised value provides a bargaining point – Most sellers counter investor offers at or above the appraised price and negotiate from there.
- You may uncover issues unknown to the buyer – Appraisers may discover defects like structural problems that could later be used by the investor to negotiate the price down after an initial offer.
Potential Outcomes of Responding
While specific outcomes will vary, responding cautiously to unsolicited offers can empower sellers to make informed decisions about whether to sell directly to an investor or take advantage of maximizing their sale price through traditional listing methods.
Here are some potential outcomes that can occur after a homeowner responds to an unsolicited “we buy houses” or “I have a buyer” letter:
- Receiving a fair market value cash offer – The letter sender may make a reasonable all-cash offer based on comps that the seller can accept or negotiate.
- Identifying it as a marketing tactic – Vague responses or inability to provide proof of funds can reveal the letter aims to generate leads versus actually purchase.
- Being approached with a lowball offer – An initial predatory low offer may serve as an anchor for negotiations but still result in an eventual fair offer.
- Selling quicker than listing traditionally – Some letters do result in fast sale transactions that suit the homeowner’s needs despite missing out on maximum value.
- Discovering repairs needed – Inspections required by investors may reveal underlying issues the owner must address before selling to any buyer.
- Having to make repairs or clean up – Most investors will require some degree of repairs, decluttering, or cleanup to purchase.
- Finding better options on open market – If testing the waters with an investor, a homeowner may opt for a traditional sale.
- Becoming aware of current property values – Direct offers can provide useful insight into current selling prices even if owners decide not to sell.
Read also: How does the house sale agreement work?
Can you back out of a contract with "we buy houses" company?
While usually possible, cancelling a signed home sale contract is not always without risk or consequence. Investor companies usually use pressure tactics and lure homeowners with cash offers and speedy completion, making cancelling these deals almost impossible at first. Homeowners should proceed cautiously and consult professionals to understand their options.
In most cases homeowners can back out of a contract with a “we buy houses” buyer, but timing and state laws related to home sales are important considerations. Here are a few key points on cancelling a contract:
- Review your state’s cooling off period laws – Many states mandate a 3-10 day window where sellers can cancel for any reason.
- Check the contract cancellation clauses – The purchase contract should detail conditions and notice periods for cancelling.
- Act quickly before closing – It becomes more difficult to cancel without breach once the sale nears the closing date.
- Send proper written notice of cancellation – Follow notification methods and timing stated in the contract.
- Be prepared to return any earnest money – Buyers may be entitled to earnest money deposit refunds if the seller cancels.
- Understand potential impacts on your credit – Backing out close to closing could negatively impact your credit rating.
- Accept any legal consequences – Breaching the contract outside of cooling off periods may leave you liable.
- Hire a real estate attorney – An attorney can best advise you on cancellation rights and risks in your specific situation.
Legal and Ethical Consideration
There are some important legal and ethical considerations for homeowners regarding unsolicited offers:
- Read the fine print carefully before signing any contracts. Look for hidden fees, contingencies, and clauses that favor the buyer. Consult a real estate attorney if needed.
- Be aware of your rights under the Fair Housing Act and other anti-discrimination laws. Ethnicity or racial profiling should not play a role in these offers.
- Understand your state’s property disclosure laws if accepting an offer. Failure to disclose known defects could lead to lawsuits later.
- Know your rights under the Federal Trade Commission’s Cooling-Off Rule if signing contracts in your home. This allows 3 days to cancel certain sales.
- Research state laws on “We Buy Houses” companies and real estate wholesalers. Some states like Pennsylvania have regulations requiring licensing and ethical practices.
- High-pressure sales tactics, especially targeting elderly or vulnerable homeowners, are unethical. Reputable buyers should allow time to consider offers.
- Vague language about “cash buyers” or claiming to already have buyers lined up can be deceptive. Require proof of funds and buyer details.
- Lowball offers well below fair market value exploit sellers who lack experience or need to sell quickly. Consult real estate agents on pricing.
- Repeated soliciting of homeowners who have said they are not interested is harassment. Honor do-not-contact requests.
- Targeting only certain demographics or neighborhoods raises concerns about discrimination, steering, and predatory practices.
Homeowners should research state laws, understand their rights, carefully review contracts, and beware of buyers using pressure tactics or deception. Reputable buyers will be transparent and make fair offers in good faith.
Who sends unsolicited home purchase offers?
Unsolicited home purchase offers are typically sent by real estate investors, house flipping companies, or agents representing buyers who are actively looking for properties to purchase.
Some common senders of unsolicited home purchase offers include:
- Real estate investment firms – These companies buy properties, often below market value, to fix up and sell or rent out for profit. Mass-mailing unsolicited offers helps them find discounted properties.
- Individual real estate investors – Investors who purchase homes to resell or rent out may send letters to homeowners hoping to acquire good deals.
- Home buying companies – Some companies focus on purchasing homes directly from sellers, then reselling them. Blanket offers help them find sellers.
- Agents representing buyers – Real estate agents working with buyers who are prepared to make offers may send unsolicited letters to find potential deals for their clients.
- Home flippers – People or companies that specialize in quickly reselling homes for profit rely on finding properties at low prices, so they utilize unsolicited offers.
The main incentive for bad real estate agents and investors to send letters to homeowners asking to sell is to purchase properties at lower than market value prices by casting a wide net through mass-mailing offers, instead of just relying on homes being listed for sale.
Using Real Estate Farm allows them to hide behind the profile of the real estate farming company and buy homes for less and make larger profits.
What is Real Estate Farming?
Real estate farming is a lead generation strategy used by real estate agents and investors to target and build relationships with potential clients in specific geographic areas. More locallize searchs are called neighborhood farming.
The goal of real estate farming is to dominate the agent or investor’s chosen geography with persistent, value-focused communication so they are viewed as the go-to authority in the area and the first call for those looking to buy, sell or invest in real estate there. It revolves around geographic selectivity and nurturing targeted leads.
The key aspects of real estate farming include:
- Focusing on a defined farm area, usually a neighborhood or ZIP code with attributes ideal for the agent or investor’s business model. This allows laser-targeting of marketing efforts.
- Using public records and mail marketing tactics to identify property owners, sellers, expired listings etc. within the farm area. This builds lead lists.
- Implementing repeat nurturing touches to build top-of-mind awareness and trust with leads through letters, phone calls, emails, door knocking and community involvement.
- Leveraging CRM systems to track all interactions with leads and manage the sales pipeline within the farm area.
- Specializing in the farm neighborhood to establish a local expert reputation and gain insider knowledge of market conditions impacting deals.
Is real estate farming legitemate?
Real estate farming is considered a legitimate and ethical real estate marketing strategy when done properly. Here are some points on the legitimacy of real estate farming:
- It is legal – Real estate farming does not violate any laws as long as the agent or investor obtains and uses public data ethically and does not harass contacts.
- Industry accepted – Leading real estate associations like the National Association of Realtors recognize farming as an effective marketing tactic for targeting potential clients.
- Helps agents/investors specialize – Farming allows agents and investors to build deep knowledge of a focused area and provide better service to that community.
- Provides value to leads – The continuous communication aimed at building relationships and providing useful information benefits potential clients.
- Opt-in focused – Proper farming puts emphasis on securing permission and opt-ins to nurture leads versus cold-calling or pestering.
- Regulated like other marketing – There are rules related to issues like fair housing laws, do not call registries, mail practices etc.
- Not inherently deceptive – Farming does not require deception though improper implementation could be manipulative, just like any marketing method.
So while aspects like high-pressure sales, false claims, or sharing client data unethically could make any real estate practice illegitimate, real estate farming based on relationship-building and specialized expertise is widely accepted as a legitimate marketing tactic in the industry.
Example of a "dear home owner" letter asking to buy their house
Here is an example of a letter that a homeowner might receive unsolicited, asking to buy their house:
Dear [Homeowner Name], thinking of selling?
My name is John Smith and I’m an investor / local real estate agent in the [City] area.
The recent real estate market trends in our area have led to extremely high buyer demand paired with very limited housing inventory.
There are many qualified buyers eagerly seeking homes just like yours, especially given the desirable location and style that your property offers. I strive to make the home selling process as quick and easy as possible for homeowners looking to capitalize on selling in today’s hot market. I know we could move fast to get your house sold smoothly, potentially for more than you expect in this seller-favored environment.
I would love to discuss this further with you if you have any interest in selling your property in the near future. I will be sure to follow up promptly if this is something you would like to explore – I am here and ready to help facilitate a fast sale on your terms.
With the right approach, we can have your house sold for top dollar before more competition comes on the market in the coming months.
I drive through your area frequently and couldn’t help noticing your beautiful property at [Address]. I absolutely love the curb appeal and character of your home.
I’m looking to buy more houses in [City/Neighborhood] and would make an all-cash offer quickly and handle the entire process for you from start to finish. You wouldn’t have to do any repairs or clean up. My team takes care of everything!
If you have any interest in selling your home directly to me without having to list it on the market, please contact me at [Phone] or [Email]. I have an extensive network of buyers I work with and could have a full price cash offer to you within a few days.
Of course there is absolutely no obligation, so please reach out even if you are just considering a possible sale. I’m ready to make you a fair cash offer as soon as possible! I look forward to hearing from you.
What type these letters can be?
Here are some common types of unsolicited postcards, letters and flyers that homeowners may receive related to selling their house:
- “We Buy Houses” Yellow Letters – These letters make a blanket offer to purchase the home, often promising a fast cash sale, no repairs needed, and no commissions. They aim to get sellers to name their price.
- “Looking for Off-Market Homes” Purple Letters – These indicate the sender is looking for homes that are not yet listed on MLS to purchase before hitting the open market.
- “Did You Know Your Home Value” Red Letters – These point out factors like recent sales or market trends to suggest it’s a good time for the owner to sell.
- “Buy Your Home Before Others” Letters – These create urgency by suggesting there is high buyer competition and low inventory in the area.
- “Selling Your House As-Is” Letters – These offer to purchase fixer-upper homes without requiring repairs or improvements from the seller.
- “Relocation Buyers Seeking Homes” Letters – These claim to represent buyers from out of the area who are relocating and need homes.
- “Avoid Paying Commissions” Letters – These highlight the prospect of saving on realtor commissions by selling directly to an investor.
- “Free Home Value Assessment” Letters – Rather than an outright offer, these propose providing a free estimate of the home’s current value.
The goal of all these letters is ultimately to get the homeowner to sell directly to the letter sender, circumventing the open real estate market.
Is we buy houses legit?
The legitimacy of “we buy houses” companies and investors varies widely on a case-by-case basis. Here are some tips for homeowners to assess if a “we buy houses” offer they receive is legitimate or not:
- Research the company/individual making the offer – Look for a history of real estate transactions, positive reviews, complaints filed, and evidence that they are an established business.
- Verify licensing – Make sure the company or agent is properly licensed with the state real estate commission if required. Unlicensed could be a red flag.
- Ask for references – Request 2-3 references of sellers who have worked with them previously and follow up to confirm they are real.
- Get a written offer – Insist on a written offer with detailed terms, not just a verbal offer or promise. Review the fine print.
- Compare to market value – If the offer seems substantially under your home’s market value based on comps, it may not be a fair deal.
- Beware pressure tactics – Any overly pushy insistence to accept quickly or other high-pressure ploys are signs to be cautious.
- Hire professionals – Have lawyers, appraisers, inspectors etc. review details to protect your interests before signing anything.
- Trust your instincts – If any part of the process feels dishonest, underhanded, or too good to be true, walk away.
Proceeding cautiously and thoroughly vetting “we buy houses” companies can help reveal legitimate cash buyers versus those looking to take advantage of sellers. When in doubt, seek professional guidance.
How does we buy houses work?
We buy houses companies work by making cash offers directly to homeowners, purchasing properties below market value, then repairing and reselling them for a profit.
If a homeowner sells to a “we buy houses” company, the company will complete the sale quickly with flexible terms, handle all repairs themselves, and relieve the seller of the traditional home selling process.
The companies can pay cash fast because they have funds from investors that they use to acquire discounted properties, make mostly cosmetic fixes, and quickly flip the homes.
Their model is designed to purchase homes at the lowest prices possible from motivated or distressed sellers, minimizing purchase costs so even quick resales result in substantial profits.
To sell your house quickly for cash, contact a “we buy houses” company. These companies purchase homes directly from sellers and resell them for a profit. The process involves:
- Reaching out to a we buy houses company online or by phone. Provide basic details about your property.
- Scheduling an inspection. An investor will assess the property’s condition and make note of any repairs needed.
- Receiving an offer. Within 1-2 days, the company presents a cash offer based on the property’s market value minus repair costs.
- Closing the deal. If you accept the offer, the company can pay all cash and close in as little as 7 days.
The benefits include speed and convenience. You don’t need to do any repairs or prep work. The downsides are the offers are well below market value, usually 50-70% of what you could get on the open market. Before accepting an offer, get quotes from multiple companies. Also consult with a real estate agent to understand your options. We buy houses companies provide quick cash but often at a steep discount.
Does "we buy ugly houses" investors pay market value?
While “we buy ugly houses” investors promise hassle-free sales and are not entirely ethical, their business model hinges on buying at a discount so they rarely pay full fair market value even for homes needing work. Sellers should always consult a professional appraiser to know true property value before accepting any offer.
“We buy ugly houses” investors almost never pay full fair market value for properties.
Here are some key points:
- They focus on buying at steep discounts – The business model of these companies relies on acquiring properties well below market value. They need to buy low to maximize profit when reselling.
- Condition allows lowball offers – Since they target homes needing major repairs or updates, the poor condition justifies offering less than full value.
- Aims to minimize competition – They make low offers hoping homeowners will accept to avoid making repairs and showing/listing their unattractive home on the open market.
- Seeks motivated sellers – Their offers appeal to sellers who inherited a rundown home, are facing foreclosure, or simply want a quick sale.
- Can pay all cash – All cash offers may seem enticing but still capitalize on condition issues to be below value.
- Minor repairs still net savings – Even doing minor cosmetic fixes, they typically can resell at profit while paying the homeowner under fair market value.
- Leverages lack of knowledge – Sellers may not understand true property value and accept unreasonably low offers.
How does "a letter of offer to purchase house" look like?
The aim of these letters is to generate leads by prompting homeowners to consider selling their property. By combining a direct message with personalization and engaging visuals, real estate agents hope to initiate conversations with potential sellers in specific neighborhoods where they have interested buyers.
Real estate marketing mailers like the one described typically follow a structured design aimed at capturing the attention of potential home sellers and conveying a clear, persuasive message. Here’s a general description of how these letters are structured and the purpose of each section:
Real estate marketing mailers like the one described typically follow a structured design aimed at capturing the attention of potential home sellers and conveying a clear, persuasive message. Here’s a general description of how these letters are structured and the purpose of each section:
- Bold and prominently placed, often at the top of the mailer.
- Uses contrasting colors and varied font sizes to draw attention.
- The goal is to immediately communicate the key message – in this case, that there is a buyer interested in the recipient’s neighborhood.
- Located just below the headline to provide additional context.
- Explains the situation, such as a tight real estate market and the lack of available homes.
- The intent is to create a sense of urgency and relevance to the homeowner.
- Features a photo of the agent, which adds a personal touch and builds trust.
- Includes the agent’s name, contact number, and a call to action encouraging the recipient to reach out.
- Aims to facilitate a direct line of communication between the homeowner and the agent.
- Creative graphics like a house on a floating piece of land can symbolize the idea of a home being a unique and valuable commodity.
- A map of the neighborhood contextualizes the area of interest and makes the message more relatable to the recipient.
- These elements are designed to engage the viewer’s imagination and emphasize the local aspect of the service.
- This section invites the recipient to get in touch if they are considering selling.
- It often includes a reassurance that there is no commitment required just to explore the idea.
- The goal is to lower barriers to communication, making the idea of reaching out more appealing.
- Space for the recipient’s personalized contact information to make the mailer feel more targeted and less like a mass marketing piece.
- Also includes a spot for the company’s logo, which aids in brand recognition and credibility.
Design and Branding:
- The overall design, color scheme, and typography are typically aligned with the real estate company’s branding.
- Ensures consistency and professionalism, which can reinforce the agency’s reputation and reliability.
Is a type of real estate letters often used by real estate agents or investors. The I have a buyer for your home letter often is addressed to homeowners asking to sell. This is a prospecting letter to sell your home to them. It can be received as a postcard.
What type of homeowners are targeted with buyer letters?
To effectively target homeowners, the letter aims at those likely to sell soon. Key groups include:
- Retirees looking to downsize
- People with a major life event, like a new baby or marriage
- People with low or no equity left in their property
- Homeowners who may need to relocate for work
- Owners of outdated or high-maintenance homes
- Those with an expired listing or recent home improvements
In what markets "we buy houses" and "I have a buyer" letters does work?
Unsolicited “we buy houses” and “I have a buyer” letters often link to down and slow real estate market trends in order to entice homeowners to sell:
- Low inventory, high demand – When housing supply is low and buyer demand is high, investors tout this as a prime time for homeowners to sell quickly and easily for top dollar.
- Rising prices – Letters may point out recent comparable sales with escalating prices, suggesting the homeowner should cash in on home value growth.
- Low interest rates – Investors leverage low mortgage rates that increase buying power, saying buyers want to capitalize before rates rise.
- Demographic trends – Letters sometimes cite demographic shifts, like aging populations in an area, driving increased buyer demand for that market.
- Regional economic growth – Growth in industries/jobs in some markets results in relocation buyer demand; investors promote capitalizing now.
- Seasonal trends – Spring and summer see more buyers coming to the market, which letters present as ideal timing to list a home.
- News events – Things like new community development or planned amenities also get used as reasons homes will sell quickly.
While these market factors may be true, their inclusion is ultimately aimed at coaxing reluctant homeowners to sell off-market to the letter sender by capitalizing on a strong seller’s market. But selling pre-emptively without exposure to more buyers rarely maximizes sales price potential.