What is a Real Estate Social Network Plan

A real estate social network plan outlines how a real estate agent or agency will leverage social media platforms to market listings, engage with potential clients, and build their brand presence online.

To create an effective real estate social network plan, start by identifying your target audience and which platforms they are most active on. Then develop content pillars focused on providing value to followers.

Examples may include neighborhood spotlights, market updates, home-buying tips, new listing highlights, and behind-the-scenes day-in-the-life content.

Here is an example outline for a social media plan to market a 1 bedroom studio apartment in downtown Los Angeles:

Target audience: Young professionals and students looking to live downtown.

Most active on Instagram and Facebook.

Content Pillars:

  • Neighborhood highlights – Showcase the energetic downtown LA lifestyle. Give restaurant recommendations to highlight walkability and public transportation access.
  • Home buying tips – Share tips for first-time homebuyers on factors to consider when viewing listings and making offers.
  • Behind-the-scenes – Photos/video touring the apartment, showcasing the view and amenities.
  • Contests/promotions – Post polls asking followers their favorite part of the neighborhood. Offer a discount for sharing the listing with friends.
Picture of George Nicola
George Nicola

George is a seasoned interior designer and property marketing strategist with over 13 years of experience. He specializes in transforming properties into visually stunning spaces, helping clients recognize the potential and beauty in each property. With an impressive international client base of exciting projects throughout Europe and America.

How do you market yourself as a realtor?

Marketing yourself effectively as a realtor is crucial for standing out and attracting new clients in a competitive industry.

An agent in a suit is capturing a picture of his family in a living room for real estate social media content.
An agent in a suit is capturing a picture of his family in a living room for real estate social media content.

To build your personal brand and promote your services, focus on consistently providing value through your social media content and engagement:

  • Showcase listings and highlight your contributions to sales through photos, videos, and testimonials. This establishes your track record.
  • Share market updates, neighborhood insights, home buying tips, and other educational content to demonstrate expertise. Become a trusted resource.
  • Give behind-the-scenes looks into your day-to-day work to humanize your brand and make it relatable.
  • Interact regularly with followers by responding to comments and questions. Build authentic connections.
  • Join local professional groups and engage with fellow agents to expand your network both online and offline.
  • Attend open houses and community events to meet potential clients in person. Then engage with them online after.
  • Monitor your online presence and reviews. Request feedback to continually improve service.

Implementing a thoughtful real estate marketing strategy allows you to control your brand narrative and consistently showcase your unique value as a realtor. This attracts potential clients and drives business.

Real estate social networks

As a realtor, your presence on social networks is not just about showcasing your listings, but also about providing value, establishing trust, and building a community of engaged followers.

Use social media to create multiple social media accounts with valuable and engaging content that resonates with the audience on each platform.

It’s not a one-size-fits-all scenario; what works wonders on Facebook might not have the same impact on Instagram or LinkedIn.

Facebook:

  • General real estate tips and advice (e.g. first-time homebuyer checklists, buying/selling FAQs)
  • Market updates and statistics
  • Promoting listings
  • Testimonials and reviews
  • Videos (home tours, neighborhood highlights, etc.)
  • Engaging polls and quizzes
  • Local business partnerships and recommendations

LinkedIn:

  • Sharing real estate industry news and insights
  • Educational content like tips, checklists, and how-tos
  • Thought leadership content e.g. market analysis
  • Professional profiles and team highlights
  • Promoting webinars and events

Pinterest:

  • Evergreen, lifestyle content (decor, DIY, design inspiration)
  • Neighborhood and local area guides
  • Buyer and seller tips and checklists
  • Infographics and visual statistics

Twitter:

  • Share real estate news and articles
  • Join real estate discussions and dialogues
  • Give market updates and insights
  • Share and comment on other relevant content
  • Use hashtags related to real estate

What is a Realtor introduction post?

A realtor introduction post is a social media post that formally introduces a realtor to their audience and new clients online. The goal is to give followers an overview of the agent’s background, experience, and service offerings.

Real estate post for social media

Real estate posts for social media are content created and shared by real estate agents and agencies to promote their brand, listings, and services on social platforms.

To create effective real estate posts for social media, focus on providing a mix of valuable, engaging content that aligns with an overarching content strategy. Example types of posts include:

  • Listing spotlights – Promote new listings by showcasing photos/videos and highlighting features. Include branding and a call-to-action.
  • Neighborhood/lifestyle content – Share local area highlights and recommendations to nurture leads and build trust.
  • Market updates and analysis – Demonstrate expertise by commenting on trends and news.
  • Behind-the-scenes – Give an authentic look into day-to-day real estate agent work.
  • Client testimonials and reviews – Build credibility by featuring positive feedback from past clients.
  • Educational content – Provide tips and guides related to home buying/selling and real estate.
  • Contests and promotions – Run polls, contests, and other interactive content to boost engagement.

A thoughtful real estate social media content blueprint incorporates a mix of these elements to attract and engage the target audience.

Realtor introduction post idea 

Here is an example realtor introduction post for a three-bedroom house listing in Yardley, PA:

Two people are capturing real estate content with a camera.
Two people are capturing real estate content with a camera.

Meet Your Local Real Estate Agent

I’m so excited to connect with you! I’m Amy, a top-rated realtor serving homebuyers and sellers in Yardley, PA and the surrounding communities.

I got my start in real estate over 10 years ago and have helped over 100 families buy and sell homes in the area.

I take pride in providing personalized care for all of my clients. My goal is to make the home buying or selling process as smooth and stress-free as possible.

I’ll leverage my strong local knowledge and background to help you get the best deal.

For this beautiful three-bedroom, two-bathroom home in Yardley, I’m showcasing all of its wonderful features inside and out.

Schedule a tour with me today to view this move-in ready, spacious home with a gourmet kitchen, ample backyard space, and more! I can’t wait to connect.

Real estate social media manager

What is a real estate social media manager

Real estate agent talking to content manager in a cozy living room, ideal for real estate social media content plan.
Real estate agent talking to content manager in a cozy living room, ideal for real estate social media content plan.

A real estate social media manager is responsible for developing and implementing a comprehensive social media strategy for a real estate agent or agency. This involves managing all social platforms to build brand awareness, promote listings, engage with leads, and drive business.

Why a real estate social media manager is essential?

A dedicated real estate social media manager is crucial for maintaining an active and strategic social media presence. Real estate agents can focus on core tasks while the manager handles marketing and branding through social platforms.

The main responsibilities of a real estate social media manager typically include:

  • Creating engaging content pillars and calendars to plan out posting strategy and messaging. This may involve content like listing spotlights, market updates, lifestyle content, and more.
  • Managing social media profiles and posting schedule across platforms like Facebook, Instagram, Twitter, YouTube, Pinterest, and LinkedIn.
  • Monitoring accounts daily to respond to comments, questions, and reviews in a timely manner. Engaging with followers and the community.
  • Running social media campaigns and contests to grow followers and increase engagement. Staying on top of latest platform features.
  • Reporting on performance metrics and analyzing data to gain insights and continuously refine strategy.

Real estate agent social media content types

There are several types of content real estate agents can share on social media to effectively promote their brand, listings, and services. Depending on your expertise if you are a listing agent, showing agent or buyer agent the content type will change.

Some common real estate social media content types include:

  • Listing Spotlights – Promote new property listings by showcasing high-quality photos/videos and highlighting features, pricing, open house dates, etc.
  • Neighborhood / Lifestyle Content – Share local area highlights, restaurant/amenity recommendations, and community events to nurture leads and relationships.
  • Market Updates – Provide commentary and analysis on real estate market trends, mortgage rates, sales data, etc. to demonstrate expertise.
  • Home Buying / Selling Tips – Offer value by educating followers on things to consider when buying/selling property.
  • Behind-the-Scenes Content – Give an authentic inside look into day-to-day real estate agent work through vlogs, photos, etc.
  • Testimonials and Reviews – Feature positive feedback from satisfied clients to build credibility.
  • Contests and Promotions – Run polls, contests, giveaways, etc. to drive engagement and followers.
  • Industry News – Share and comment on real estate news relevant to target markets.

Blending these types of valuable, engaging content helps attract and nurture leads on social media.

Use New listings announcement on Facebook

Posting new listing announcements on Facebook is an effective way for real estate agents to promote properties to their network as part of a social media marketing strategy.

A watercolor illustration of an estate agent recording video for a new listing post.
A watercolor illustration of an estate agent recording video for a new listing post.

To announce a new listing on Facebook:

  • Write an eye-catching caption summarizing the property details and highlights. For example: “Just listed! Stunning 5 bedroom, 3 bathroom home in Forest Heights neighborhood. Completely renovated with gourmet kitchen, lush backyard, and spacious floorplan. Schedule a tour today!”
  • Include high-quality photos of the home – both interior and exterior shots. Make sure they are well-lit and showcase the best features.
  • Add key listing details like price, neighborhood, bedrooms/bathrooms, square footage, etc.
  • Mention open house dates or other events for the new listing.
  • Insert a call-to-action to drive engagement. For example: “Comment below to schedule a tour!” or “Click the link in my bio for more info and photos!”
  • Use relevant hashtags like #newlisting #justlisted to help surface the post.
  • Boost the post to target demographics likely to be interested in that listing.

Announcing new real estate listings on social media gives great visibility among an agent’s connections. It can help drive tours and potential buyers.

Get new clients social media post ideas (template)

Posting trust-building social content aligned to establish the agents as “local expert” allows agents to demonstrate expertise in different areas of the business and generate new leads.

This helps build credibility and trust with leads. Demonstrate real estate knowledge by posting engaging social media that does not feature only memes.

7-Day Plan to Build trust with potential clients

Day 1 (Protection clauses): Highlights the agent’s expertise in crafting listing agreements that protect the seller’s interests during the transaction process. Builds trust as real estate expert.

“(Facebook live + Instagram Live) Identifying the right protection clauses in a listing agreement is crucial before putting your home on the market. I can help craft an agreement tailored to your needs to ensure your best interests are covered.” 

  • Create multiple 1-2 minute Facebook Live or Instagram Live video
  • Discuss key listing agreement clauses that protect sellers
  • Use screensharing to showcase sample agreements
  • Have good lighting and professional background

Day 2 (Selling with a realtor): Emphasizes the value a realtor provides in guiding and smoothing the entire selling process for clients. Shows comprehensive support.

“(Instagram reel + Instagram post) A realtor draws on market expertise to provide guidance on pricing, listing preparation, marketing reach, and negotiation strategy when selling your home. Let’s connect to discuss how I can make the process smooth from listing to close!”

  • Produce a short 15-30 second Instagram Reel video
  • Show yourself guiding clients through the selling process
  • Use graphics/text to highlight your services
  • Add background music for engagement
Estate agent is capturing a photo of a house with a sign that says day 3 for real estate social media content.
Estate agent is capturing a photo of a house with a sign that says day 3 for real estate social media content.

Day 3 (Pricing a home): Establishes the agent as skilled in leveraging market data and analysis to maximize the home’s value and return for clients through strategic pricing. Demonstrates pricing competency and real estate transaction knowledge.

“(Carousel posts + Instagram or Facebook video) Determining the right list price for your home requires a combination of comparative market analysis, regional trends knowledge, and strategic thinking. I have the skills and experience to price your home correctly to maximize exposure and return based on its unique characteristics.”

  • Film a 1-2 minute video on your phone or DSLR
  • Include clips of you analyzing data and comparable properties
  • Create an eye-catching thumbnail and title
  • Upload natively to Instagram/Facebook

Day 4 (Worst house on best street): Demonstrates the agent’s ability to improve and sell challenging properties in premium locations.

“(Carousel posts + Instagram or Facebook video) Even if your home is dated compared to the competition, the right staging, pricing, and marketing can spotlight its potential and help it sell on a high-demand street.”

  • Shoot “before” and “after” footage and photos
  • Create a carousel post showcasing the transformation
  • Use lighting and editing to showcase the improvements
  • Add captions briefly explaining the process

Day 5 (Negotiating overpriced homes): Highlights agent’s negotiation skills to secure optimal pricing and sales for clients.

“(Instagram or Facebook post or vide) Overpriced homes can sit and get stale. I have the data and negotiation tactics to secure an optimal price that maximizes marketability and return for my clients.”

  • Film a 1-2 minute video on your phone or DSLR
  • Create infographics showcasing data on overpriced homes
  • Pair infographics with captions highlighting your negotiation approach
  • Maintain consistent branding for professionalism

Day 6 (Buyer vs seller market): Establishes agent as an expert who stays on top of shifting market conditions and trends.

” (Instagram reel + Instagram post) Staying on top of shifting market conditions is key. I analyze the latest indicators monthly so I can guide clients on pricing and strategy whether it’s a buyer’s or seller’s market.”

  • Film a short 15-30 second Instagram Reel
  • Use graphics showing market indicators and trends
  • Provide high-level narration about reading market conditions
  • Add appropriate background music

Day 7 (Selling off-market): Shows agent can offer alternative sale options beyond the MLS like off-market deals.

“(Instagram reel + Instagram post) Sometimes an off-market sale makes sense. My network spans buyers and investors seeking inventory before it hits the MLS. Let’s discuss if a discrete sale could work for you.”

  • Shoot a quick 1 minute video on your phone
  • Discuss benefits of off-market sales and your experience
  • Upload natively to Instagram and Facebook
  • Use relatable captions to engage viewers

Creative new realtor announcement + 11 examples

A real estate agent in a suit is holding a cell phone in front of a building, creating real estate social media content.
A real estate agent in a suit is holding a cell phone in front of a building, creating real estate social media content.

Create an Introduction Video Film a short, engaging video introducing yourself, your experience, and your real estate services. Share on Facebook/Instagram. 

Example: “Hi, I’m Amy! I’m so excited to announce I just got my real estate license. I’ve lived in the Austin area for over 10 years and can’t wait to help clients buy and sell homes. Schedule a call to learn more about how I can help you find your dream home!”

Create an Introduction Video Film  – Short, engaging video introducing yourself, your experience, and your real estate services. Share on Facebook/Instagram. 

Example: “Hi, I’m Amy! I’m so excited to announce I just got my real estate license. I’ve lived in the Austin area for over 10 years and can’t wait to help clients buy and sell homes. Schedule a call to learn more about how I can help you find your dream home!”

Leverage Car Marketing – Decorate your car with window paint or magnets with your photo, name, and tagline. Park strategically around town and post photos on social media.

Example: “Just wrapped my new realtor ride! Be on the lookout around town – I’m here to help you with all your real estate needs!”

Host a Launch Party – Host a mixer or open house to mingle with clients. Share photos from the event announcing your new business.

Example: “What an amazing launch party! Thank you to everyone who came out to celebrate. I’m so excited for this new journey!”

Share a Branded Sizzle Reel – Create a short video showcasing your services, passion for real estate, and commitment to clients. Include branded graphics and uplifting music.

Example: “I’m thrilled to announce the launch of my new real estate business! Check out this quick video to learn about how I can help you buy or sell your home.”

Post Catchy Listing Puns – Capture attention by showcasing listings with funny, eye-catching captions and puns related to the home.

Example: “This kitchen really brings home the bacon! Lovely 3 bed/2 bath now on the market.”

Design an Engaging Spot the Difference – Post before and after photos of a home staging or renovation project. Challenge followers to spot differences for a chance to win a giftcard!

Example: “Spot the difference in this amazing living room makeover! Comment with what changed for a chance to win a $50 giftcard.”

Promote Branded Watercolor Brochures – Showcase your new watercolor-style brochures featuring your photo, branding, and services offered. Use as leave-behinds after open houses.

Example: “Stop by my next open house to pick up my new watercolor brochures! They have all my contact information, services offered, and a little about me!”

Share Free Virtually Staged Listings –  Post before and after photos of listings you’ve virtually staged. Explain the value this service brings to sellers and offer it to them for free as a bonus for being with you.

Example: “Check out this incredible virtual staging transformation I created for a client! This showcases the potential of the space to buyers. It’s Free with Us”

Give Virtual Home Tours – Post videos and invite followers along on virtual video tours of new listings. Highlight key features and your enthusiasm.

Example: “Join me for a virtual tour of this stunning new listing! Let me take you through and point out all of the gorgeous finishes.”

Promote Drone Videos – Share compelling aerial drone videos showing off listings, neighborhoods, and local amenities.

Example: “Wanted to show off this amazing property and surrounding community from a new angle using drone videography!”

Engaging real estate questions for social media  

Asking engaging questions gives followers an opportunity to share their thoughts, while also providing the agent with useful insights into their needs and preferences. This helps qualify and build relationships with leads.

Here are some engaging questions real estate agents can ask on social media to spark discussion and interaction as part of their marketing strategy:

  • What features are most important to you when searching for a new home? (Garage space, yard size, etc.)
  • What neighborhood amenities can’t you live without? (Parks, restaurants, shops)
  • What is your timeline for buying a home? (Within 3 months, 6 months, etc.)
  • Do you prefer modern or traditional home styles?
  • What is your ideal weekend activity – relaxing at home or exploring the community?
  • What is your favorite room in your current house and why?
  • If budget wasn’t a factor, what would your dream home have?
  • Have you used a real estate agent to buy or sell a home before? How was your experience?
  • What questions do you have for me about the home buying/selling process?

Real estate social media fun facts post ideas

A man in a suit is taking a selfie with his phone to create engaging real estate social media content.
A man in a suit is taking a selfie with his phone to create engaging real estate social media content.

Here are some fun real estate facts and stats realtors can share on social media:

  • The first real estate advertisement was for a home in London in 1708.
  • 90% of homebuyers use the internet in their home search according to NAR.
  • The term “master bedroom” originated from the presence of an en-suite master bath.
  • There are around 5.34 million existing homes sold each year in the U.S.
  • The average home in the U.S. is around 2,600 square feet.
  • Kitchen renovations deliver a return on investment of around 69% for home sellers.
  • It takes the average first-time homebuyer 7 years to save for a down payment.
  • August is the most popular month for home buying in the U.S.
  • There are around 1.4 million real estate licensees in the United States.
  • The typical tenure for a homeowner is 13 years according to the U.S. Census.

Sharing fun real estate facts and statistics provides an engaging way for agents to educate and entertain their social media followers while establishing expertise.

The key is tying the facts back to helpful or relatable takeaways for the audience.

30 Day Video Plan for Real Estate Listing Journey

A set of illustrations showcasing 30 day social media calendar for real estate agent the use perfect for real estate social media content.
A set of illustrations showcasing 30 day social media calendar for real estate agent the use perfect for real estate social media content.

Pre-Listing Video

Day 1: Planning video:

Write down or discuss the 30 day video marketing plan for the new listing with your team or content manager. Discuss goals, strategy, and types of videos that will be created.

Day 2-4: Pre-listing preparation videos

  • Video on initial walkthrough, unique features, and potential pre-listing preparations or improvements
  • Video on process of virtual staging, cleaning, painting etc to prepare listing
  • Video on professional photography session

Listing Launch Video

Day 5: Official listing announcement video

  • Share listing details like price, beds/baths, square footage
  • Highlight unique features and amenities
  • Include branded graphics and music
  • Call to action to view full listing and inquire for showings

Day 6: Property feature focus video

  • Create video to highlight 1-2 special features of the home like the kitchen, master bedroom, pool etc.
  • Go in depth on the details that make this feature stand out

Open House Video Promotion

Day 7: Open house announcement

  • Invite viewers to the open house with date, time, location details
  • Invite potential buyers who cannot travel to view the property virtually. Ask them to check your online open house invitation and see the property virtually
  • Talk about what visitors will get to see at the open house
  • Include music, text graphics, branded elements
  • Remind viewers to RSVP or contact you to attend

Day 8: Open house reminder

  • Reannounce the open house date and time
  • Share why this is an event not to miss
  • Highlight amenities available like snacks, giveaways etc
  • Give another call to action to RSVP and attend

Day 9: Open house recap

  • Share highlights and feedback from the open house
  • Thank attendees and share any giveaways or next steps for interested buyers
  • Remind viewers to contact you for private showings

Mid-Listing Updates Video

Day 10: Area update video

  • Share recent sold prices or on market listings in the neighborhood
  • Give updates on new businesses, developments, or events in the area
  • Position the listing as a hot opportunity given the area updates

Day 15: Property and area update video

  • Provide updates on listing showings, feedback, or changes
  • Give new area updates since last video
  • Remind viewers of listing details and how to schedule a showing

Listing Recap Video

Day 25: Offer and showing recap video

  • Share feedback from buyer showings and details on any offers
  • Remind viewers of listing price and unique value proposition
  • Extend one last invitation to view the home before it sells

Day 30: Combine day 10 and 15 videos into one comprehensive listing and area recap

  • Remind viewers of key listing details and features
  • Provide all area updates from previous videos
  • Share latest showing and offer feedback
  • Final call to action before listing closes

Post Sale

Sold video:

  • Announce that the home is sold
  • Share sale price and key listing details
  • Thank viewers and past interested buyers
  • Invite viewers to connect for future buying/selling needs

New owner video:

  • Welcome the new owners and share their enthusiasm about the home
  • Walk through the home and discuss their future plans
  • Thank the sellers for trusting you to sell their home
  • Build community goodwill and connections for future business

Should you interview other estate agents?

A man in a suit is capturing real estate social media content with his phone.
A man in a suit is capturing real estate social media content with his phone.

Consider collaborating with agents in other geographic areas or niches, if you want to expand your reach and network while minimizing direct competition. Their audience can provide new exposure for you both.

Be selective about discussing business strategy details, if you interview local competitors. Focus on high-level industry commentary and trend analysis instead of sensitive information.

Frame interviews as providing value for consumers, if you profile direct competitors. Emphasize unbiased education rather than marketing any specific agents.

Establish parameters upfront, if you engage with rival agents. Agree to avoid overt promotion or critique of each other’s businesses during the interview.

Weigh risks versus rewards, if considering high-profile competitor agents. Big names bring opportunities but could overshadow your own brand.

Consider involving a third-party, if you facilitate discussions with competitors. A neutral media host can help navigate tricky dynamics.

Interviewing agents in non-competitive niches or areas can be an effective way to cross-promote. But directly engaging local rivals requires more strategic consideration of risks and framing. The focus should remain on providing value to consumers rather than marketing any specific brands.

Re-listing announcement video

A man in a suit capturing a snapshot of his house for real estate social media content.
A man in a suit capturing a snapshot of his house for real estate social media content.

In a re-listing announcement video always remain professional and upbeat, if you want to avoid discouraging potential new buyers. Focus on the positive features of the property.

Keep details confidential, if you hope to maintain trust with all parties. Avoid discussing or assigning blame for why the previous deal fell through.

Highlight improvements or updates, if you want to showcase what’s new. Note any repairs, fresh paint or staging that add value.

Share lessons learned, if you aim to provide transparency. Explain generally what you may do differently in the new listing process.

Convey excitement about relisting, if you want to generate renewed interest. Your enthusiasm can get new buyers curious and engaged.

Focus on the future, if you hope to minimize dwelling on the past transaction. Emphasize your commitment to finding the right buyer this time around.

Frame the previous listing as a learning experience, if you want to assure clients you will apply that knowledge this time. Position yourself as an expert.

A failed deal can disappoint, but focusing a relist video on improvements, fresh start, and your capability as the agent can motivate new buyers. Avoid negativity.

How often should a realtor post on social media

Post 1-2 times per day on Facebook, if you want to build a consistent social media presence and stay top of mind. Spread posts throughout the day when audiences are most active.

Aim for 3-5 posts per week on Instagram, if you have the content and don’t want to oversaturate feeds. Instagram favors beautiful visuals over text-heavy posts.

Post 2-3 times per day on Twitter, if you want to maximize outreach and engagements in the fast-paced environment. Reply to others and post timely, newsy content.

Go live on Facebook 1-2 times per month, if you want an engaging video presence. Save replays to continue driving views. Consider weekly for quick live updates.

Post long-form video content 1-2 times per month on YouTube or Facebook, if you have the production bandwidth. Shorter videos can be more frequent.

Share content daily or several times per week on LinkedIn to establish yourself as an industry thought leader.

The ideal posting frequency ultimately depends on your available content and resources.

But in general, realtors should aim for active daily engagement on Facebook and Twitter, high-quality visual content 2-3 times per week on Instagram, and a mix of regular live and prerecorded video. The key is staying consistent with posting great content versus sporadic volumes.

What is the worst platform for real estate agents

  1. Avoid over-prioritizing Snapchat, if you want to focus limited time on platforms with more traction among home buyers and sellers. Snapchat skews younger.
  2. Be cautious about investing too much in Pinterest, if you don’t have very strong visual assets to share. Pinterest favors eye-catching photos over text.
  3. Limit time on Tumblr, if you want to focus on platforms with more real estate activity and proven ROI. The user base is relatively small.

Real estate agents need to be strategic in choosing platforms that offer the right mix of audience reach, engagement capabilities, and content format options.

Focus on quality over quantity of platforms.

100 free real estate posts for social media

  1. Share an interesting local real estate statistic or trend if you want to demonstrate market knowledge.
  2. Post tips for first-time homebuyers if you want to attract new purchasers.
  3. Feature before and after photos of a staging project if you want to showcase your skills.
  4. Promote an open house with photos and details if you want to drive engagement.
  5. Congratulate clients on a successful closing if you want to highlight your service.
  6. Discuss pros and cons of different mortgage options if you want to establish expertise.
  7. Give tips for decluttering and cleaning before listing if you want to provide helpful advice.
  8. Share an infographic on housing market predictions if you want to create shareable content.
  9. Highlight a recently sold listing and thank buyers if you want to showcase successes.
  10. Debunk common real estate myths if you want to educate followers.
  11. Explain lessons learned from a challenging transaction if you want to demonstrate experience.
  12. Profile a top-performing agent on your team if you want to highlight colleagues.
  13. Repost content from industry influencers if you want to join the conversation.
  14. Give tips for first-time sellers if you want to attract new clients.
  15. Share updates on home trends and innovations if you want to stay relevant.
  16. Recognize accomplishments like sales awards if you want to build your brand.
  17. Ask followers questions to encourage engagement.
  18. Promote a local community event related to real estate if you want to show community involvement.
  19. Share photos from a broker open house event if you want to take readers behind the scenes.
  20. Repost content from satisfied clients if you want to highlight testimonials.
  21. Give tips for investing in rental properties if you want to attract investor clients.
  22. Describe your typical work week as an agent if you want to humanize your brand.
  23. Explain different real estate agent commission structures if you want to be transparent.
  24. Illustrate market trends with graphs and data visualizations if you want easily digestible content.
  25. Highlight an innovative home feature if you want to showcase unique listings.
  26. Share design ideas for small spaces if you want to attract urban buyers.
  27. Discuss pros and cons of new build homes if you want to appeal to a niche.
  28. Highlight must-have features for empty nesters if you want to attract senior buyers.
  29. Describe the steps of the escrow process if you want to educate clients.
  30. Promote a listing using bold or funny copy if you want to break through the noise.
  31. Share photos showing off gorgeous architecture and green space if you want to highlight luxury listings and neighborhoods.
  32. Give tips for homes with multiple offers if you want to provide negotiation guidance.
  33. Share excitement over obtaining your real estate license if you want to announce major milestones.
  34. Repost comments and feedback from past clients if you want to showcase great service.
  35. Promote a contest or giveaway if you want to grow engagement.
  36. Welcome new team members if you want to introduce fresh faces to clients.
  37. Share tips for preparing a home for sale if you want to attract sellers.
  38. Discuss how to determine a listing price if you want to emphasize expertise.
  39. Explain different types of mortgages if you want to educate homebuyers.
  40. Share photos showing off amenity spaces like patios if you want to highlight listing features.
  41. Promote a new listing using videos and reels if you want to leverage latest formats.
  42. Discuss pros and cons of selling FSBO if you want to encourage clients to hire an agent.
  43. Describe your real estate office culture if you want to give followers a behind-the-scenes look.
  44. Explain how to optimize curb appeal if you want to provide improvement tips.
  45. Discuss current mortgage rates if you want real-time market insights.
  46. Share interior design trends if you want creative and visually appealing content.
  47. Repost industry-related inspirational quotes if you want uplifting content.
  48. Give tips for renovating on a budget if you want to appeal to cost-conscious buyers.
  49. Share photos from a habitat for humanity build event if you want to highlight charity work.
  50. Create a “day in the life” post showcasing your daily schedule and activities as an agent.
  51. Explain pros and cons of new construction homes if you want to appeal to a niche.
  52. Discuss preclosing steps for buyers if you want to provide guidance throughout the process.
  53. Describe the process of home appraisals if you want to set expectations.
  54. Share photos highlighting great lighting design if you want visually appealing content.
  55. Explain the difference between realtors and real estate agents if you want to educate consumers.
  56. Debunk myths about the necessity of 20% down payments if you want to encourage potential buyers.
  57. Give tips for decluttering small living spaces if you want to appeal to urban market.
  58. Share real estate industry news if you want timely and relevant content.
  59. Spotlight a “home of the week” if you want to feature listings.
  60. Promote open house events through social media ads if you want to maximize turnout.
  61. Discuss pros and cons of selling a home in winter vs summer if you want seasonal advice.
  62. Share infographics on home buyer demographics if you want easily digestible content.
  63. Repost content from satisfied clients if you want to highlight positive testimonials.
  64. Explain the process of home inspections if you want to set expectations.
  65. Give tips for first-time condo buyers if you want to attract investors and urban dwellers.
  66. Share photos showcasing great architecture and exterior design if you want aesthetically appealing visual content.
  67. Promote a listing through a paid partnership with a local business if you want expanded reach.
  68. Discuss hot home technologies like smart home features if you want timely, modern content.
  69. Explain different types of home insurance if you want to provide value beyond just listings.
  70. Debunk myths about home ownership like “renting is throwing money away” if you want balanced education.
  71. Give tips for boosting energy efficiency if you want to appeal to eco-conscious consumers.
  72. Share updates on rising property values and prices if you want real-time market insights.
  73. Discuss pros and cons of short sales if you want to attract specialized clients.
  74. Promote events like a charity concert supporting a cause if you want to highlight community involvement.
  75. Welcome new neighbors if you want to encourage community building.
  76. Explain the process of home staging if you want to attract potential sellers.
  77. Share photos highlighting outdoor living spaces like decks if you want to showcase amenities.
  78. Discuss tips for first-time home sellers if you want to attract new clients.
  79. Explain the difference between preapprovals and prequalifications if you want to educate buyers.
  80. Share progress photos from a home renovation project if you want engaging before/after content.
  81. Give tips on preparing for spring selling season if you want timely, seasonal content.
  82. Repost testimonials from past buyer and seller clients if you want to highlight your capabilities.
  83. Create playlists or lists of your favorite real estate accounts if you want to build connections.
  84. Announce awards or media features if you want to showcase credibility.
  85. Promote events where you will be speaking if you want to establish thought leadership.
  86. Share tips for decluttering and organizing if you want to provide value for sellers.
  87. Explain the role of real estate attorneys if you want to set expectations.
  88. Discuss pros and cons of adjustable rate mortgages if you want to attract savvy buyers.
  89. Give tips for DIY home improvements if you want budget-friendly ideas.
  90. Promote holiday décor and events relating to real estate if you want seasonal content.
  91. Share a “why I became a real estate agent” story if you want personal branded content.
  92. Discuss pros and cons of delaying a home purchase if you want to offer balanced guidance.
  93. Explain the process of home closings if you want to educate clients.
  94. Share photos of unique architecture and floorplans if you want eye-catching visual content.
  95. Discuss tips for downsizing empty-nesters and seniors if you want to attract specialized demographics.
  96. Give tips for moving with kids or pets if you want relatable content.
  97. Share market predictions from experts if you want to discuss trends.
  98. Create polls to crowdsource perspectives from followers.
  99. Livestream open house tours if you want engaging video content.
  100. Share milestones like anniversaries if you want to showcase your experience and success.