When it comes to marketing and selling real estate, Staging (Styling) is a powerful tool. Any broker will tell you that selling an empty house is more difficult compared to selling a beautifully furnished one. While some may argue that home staging isn’t worth the cost, there are several positive reasons for investing in a professional home stager.
Selling property with Digital Furnishing has emerged as a vital technological advancement in the modern-day world. Whether you are a house owner or a real estate agent who continually sells property, Digital Furnishing of your listed homes is one of the significant points to consider to stay ahead in the market. Staging attracts potential buyers and assists them to know the ins and outs of the property quickly because it incorporates 3D furniture.
What is the purpose of Digital Furnishing?
Also known as digital furnishing, the virtual staging technique is a technologically driven process that uses PC software to transform your empty home into a fully furnished property with a decorated interior. It stands out as a cost-effective option to traditional Staging, which usually forces a home seller to spend extra cash to furnish the homes.
Digital furnishing can also be a great supplement to traditional Staging of vacant homes. Tallbox staging experts carry out virtual Staging by taking digital photos of a house and making tweaks to them to give possible buyers an idea of space’s potential. Our specialists are available for wide-ranging ideas about the interior and exterior of your listing.
What is the Difference between Traditional Home Staging and Digital Furnishing?
It’s important to note that when staging a property for sale, there are two categories: Traditional Home Staging and Virtual Staging. Both techniques are beneficial in selling real estate, and you as a real estate agent need to hire a professional home stager to carry out the process. However, there’s a big difference between them in the modern-day world.
In traditional home staging, the home is staged physically by purchasing the furniture and decors on rent and arranging them in a strategically and engaging way in the house. Every house requires a different design composition of the furniture because of the different layouts of each property. Physically decorating the space is more time-consuming compared to virtual furnishing.
On the other hand, Virtual Staging is done by specialist designers who take photos of empty homes and transforms them into a gorgeous, fully-furnished house using realistic-looking 3-D models of furniture. The staging designer furnishes the entire house virtually and presents it into a photograph, which saves a lot of time and money compared to the traditional home staging.
Is Digital Furnishing Important for a Property Sale?
To start with, remind yourself that a picture is worth a thousand words. Digital furnishing is like online dating. If you have a good picture, you’ll get a date. And if you have a date, you might find a good match. As more home-sellers turn to virtual furnishing, our staging experts are usually being asked:
Is it worth and does it compare to traditional Staging?
We affirmatively say that it’s more than worth it and beats traditional methods squarely!
The Virtual Staging of a home is essential as it allows any real estate seller to accelerate sales. Virtual Furnishing makes it possible to edit room photos by adding or removing furniture and décor to make a property more inviting to buyers. The digital home staging process turns photos of any space into a 3-D space by considering the floor plan as real using realistic dimensions.
By highlighting the positive features of various parts of a house, the outcome is an attention-grabbing 3D home for sale, which significantly improves the value of the home. In virtual furnishing, buyers are attracted by the online photograph of a property, and in many occasions, 90% of the buyers end up purchasing a house just by taking a look at its virtually staged photographs.
Best Estate Agent Tip
With Virtual Staging, the rule of the thumb for interiors is that the furniture shouldn’t take over. Focus primarily on the living room and the master bedroom using a few key pieces of furniture to make those rooms appear inviting while leaving as much open space as possible.
When Do You Need Virtual (Digital) Furnishing For Your Listing?
It’s simple. When people are shopping for a home, obviously they prefer getting a sense of how it would appear when it’s fully furnished. Digitally furnished apartments, in point of fact, sell 73% faster than the un-staged ones.
“Buyers decide in the first eight seconds of seeing a home if they’re interested in buying it. Get out of your car, walk in their shoes and see what they see within the first eight seconds.” – Barbara Corcoran
Virtually Staging is way better than physically staging a home. If you are currently selling an empty or cluttered home and the time is against you, this is the moment where you exceedingly need to go the virtual route to give you a competitive edge over other traditional sellers. Thus, you need virtual furnishing to accomplish the following:
- To Sell the Home Faster
If you incorporate virtual staging for your listed real estate property, you will attract more potential buyers quicker. People seeking space will always envision the potential of a listed property if it’s equipped with digital furniture as a bonus. Empty properties stay on the market much longer because buyers find it challenging envisioning what space could potentially look like when they move in after the purchase.
- To Customize Your Audience’s Style
Every homebuyer has a different taste and preference of what he/she wants to include in a space. Digital home staging helps you customize spaces in line with your audience’s style. You can always display varieties of styles depending on the area in which you are selling.
For instance, if you are touring a home with potential buyers, you can show them its digital version, and if they want to see how the couch would look in a different spot, you could move as your virtual stager to present new options.
Knowing the exact style as desired by your audience is vital in customizing the space for them for immediate satisfaction. This comes as an added value to your estate services.
- To Enhance the Value of The Property
When you stage a home for sale using 3-D furniture, customers will quickly recognize the value of the property and the fullest potential of the house as compared to others in the market. While everyone is not visual, 65% of the online audience globally prefer visual learning, making it evident that virtual furnishing is increasingly becoming valuable.
This Virtual Staging of the home helps potential buyers to get a more educated decision. Most buyers are going to need more than an empty room to decide by seeing those empty spaces come to life using digital furniture.
Why Digital (Furnishing) Staging Works
Digital Staging is a proven process of selling homes because it is faster and easier compared to physically staging a home. Furthermore, 85% of potential home buyers acknowledge that the photos are the most important factor when viewing a home online. Research suggests that 9 out of 10 buyers start their property search online.
Homes photographed with empty spaces can deceive customers, as the rooms might either look smaller or larger. This makes digital furnishing the most viable option because realtors can display a ‘before’ and ‘after’ representation of the home for comparison purposes.
As such, potential buyers can easily distinguish and comprehend various features of the room, including the ceiling, floor, fireplace, power points, air-vents, light switches, etc. As stated by realtor.com, virtual staging has the potential to increase a listing’s selling price by 20%.
Best Estate Agent’s Tip
Digital furnishing works for sellers because it facilitates how they present the home to buyers as if they have styled it on their own.
They make sure to remove personal elements of the house (photos, damaged parts of lounges, knick-knacks), and complement it with more attractive features using a designer guise. According to homestagingresources.com, 68% of the staged homes sold for at least 9% more than their “un-staged neighbour’s” house.
How Do You Attract Real Estate Clients With Digital Furnishing?
Since the real estate industry is highly competitive, many property sellers have discovered the potential of digital furnishing. Thus, to stay ahead of the pack, you need proficient online and offline marketing skills to increase buyer interest with digital home staging. The following ten tips can be a starting point for you:
Use Local Photos
Real estate professionals are currently applying some flexible ways to how they use virtually staged photographs. Using high-quality, beautiful photos from your local area or city not only helps you sell your house quickly but also showcase the best shots of eye-catching landmarks and familiar geographical sites.
Create Irresistible Content
To capture potential leads and turn them into lucrative buyers, you must strive to create and publish enticing content for your online audience consistently.
For example, you can produce an eBook with a catchy title that would appeal to any real estate buyer who visits your website. Titles such as, “X number of things new homeowners should consider before buying” or “X most valuable features of a new home” are irresistible and can easily capture leads.
Hire a Professional Photographer
Who is this day and age of digital marketing is attracted to low-quality photos?
To succeed in real estate, great photography is inevitable. Your property can only stand out if you have professionally taken and expertly edited photos online. The rule of the thumb is to hire a professional photographer with immense experience photographing homes and architecture.
Create a Virtual Tour
A virtual tour simulates the ins and outs of the property, which saves a lot of time for your clients. You can add a sequence of videos, still images, and other multimedia elements such as sound effects, music, narration, and text. It helps your clients’ understand your property comprehensively before they visit in person.
Incorporate Animated Videos
Short, charming, high-quality animated videos can distinguish your real estate brand and gives it a touch of unique personality in the market. Use the animated videos to feature local landmarks or sites within the vicinity of the property to enhance its matchlessness in targeting potential buyers.
Maximize Niche Marketing
To shake off the fierce real estate marketing competition in your area, maximally utilizing niche marketing is the best alternative. Depending on the property’s vicinity, enhance your popularity to critical residents, such as families with kids, divorcees, dog owners, etc. Be their go-to agent for their specific needs since niche interiors sell quicker if filtered by location, place, price tag etc.
It is important to use the advantage of the Marketing Automation software like for example AppFolio, where the virtually staged photos are used for better exposure of the property, alongside the original photos before the virtual staging. Additionally, you get a ton of value with the functionality provided by the software.
Use Emotional Storytelling
Humans respond to stories effortlessly. If you integrate copywriting texts with engaging stories on digital Staging, clients will flock to you! Emotional storytelling with compelling copy and powerful visual elements can sell you out.
Create an Amazing Website
Having a website isn’t just about selling your products and services; it’s also about providing something of value to potential customers. Today’s consumers prefer conducting research on their own online before buying, and home buying is no exception.
Create an engaging website and incorporate information for your home, including photos, virtual tours, and Google Maps. It’s a good rule of thumb to have a website for each deal.
Run Paid Instagram Promotion
Increase your reach using Instagram to promote your listings, and grow your brand.
Use Drone Photography
Drones are the most suitable gadgets for capturing perfect sweeping shots of the home’s exterior and surrounding landscape to add some enthusiasm factor to your listings. You can add drone videos on your virtual tours to illuminate other aspects, such as patios and pools. When hiring experienced photographers, it’s advisable to consider those who also specialize in drone photography.
Digital Furnishing: Disclosing, Disclaimers, Responsibility, Indemnification
Virtual Staging and in general, any Staging can lead to real estate legal issues if you aren’t careful. Therefore, all photos that are digitally modified should be clearly labelled to show that they are possibilities for the property. In addition to avoiding legal issues, this clear notice can prepare interested parties to see an empty or sparsely furnished property at a showing.
Virtual Staging is a real estate marketing tool which is designed to help buyers imagine the feasibilities, not to trick or mislead them. Room sizes and dimensions are never misrepresented or manipulated. Every image that has been generated by computer technology or digitally embellished should explicitly state that the photo is a “concept” or an “artist’s interpretation” or “digitally enhanced.”
Don’t cover up issues. It may be tempting to virtually remove the mould on the ceiling or other imperfections in the property, but this could lead to allegations of deception. All staged images should reveal how things could be, but not it is in reality. Staged photos should show how a buyer could realistically change the house.
It’s not the responsibility of the property owner to know how the agent will represent the property using 3-D furniture. Usually, in ‘terms’, the agent agrees to indemnify the property owner if he is named in a lawsuit.
Even without indemnification, the blame exclusively lies on the shoulders of the agent, as they are the ones obliged by the real estate rules and regulations ruling licensing and any other guidelines that go along with it.
Are There Any Limits in Virtual Furnishing?
Generally, there are no limits on virtual staging furniture and 3D architectural rendering. However, several restrictions exist in the laws.
The UK Property Misdescription Act 1991 outlawed the falsification of various features of property and using deceptive statements while conducting business related to estate agency and development of property in order to make a sale.
Even after it was revoked in 2013, various consumer protection rules (CPRs) are in force in the property sector. For example, the Consumer Protection from Unfair Trading Regulations 2008 oversees any instances of misleading advertising in the property sector.
Various features cannot be amended using digital furnishing, as it’s against the rules. These include neighbouring houses, power lines, vents, trees, air-conditioning units, etc. Removing them would be deceptive to buyers because the edited images would falsify the exact appearance of and space around the property. Furthermore, it’s illegal to enhance the property images by digitally “repainting” old walls, and placing garden beds to concreted areas.
However, it’s okay to retouch and remove elements, such as the agent’s signboard, cars, and related clutter to gain an unobstructed view of the 3D home for sale. This responsibility exclusively sits with the real estate firm or agent, who has to ensure that the features of the property are accurately displayed.
Does Home Staging Work Along With Digital Furnishing?
Home staging is a suitable way of setting up a private home for sale in such a way that they imagine themselves living there. While staging physically prepares the property for sale in the real estate market, digital furnishing uses PC software to transform the empty home into a fully furnished and decorated interior.
The goal of both is to ensure that the house is perfect in the eyes of many potential buyers and appeals to their preferences with the aim of selling it more swiftly and for more money. Therefore, home staging and digital furnishing complement each other.
Both home staging and digital furnishing are indispensable strategies that can work together for better results in the real estate market. However, this combination works best only for high-end properties.
The following five tips can attract more potential buyers and improve your sales significantly:
Purging and cleaning are one of the vital undertakings when staging a house and preparing it for digital furnishing. A sparkling and neatly arranged house always appears more prominent and well structured. Ensure that all surfaces are not messy with knick-knacks and personal stuff.
Don’t even think about dumping them in the closets and drawers because many potential buyers usually open those. Place all extra belongings in a box and get rid of them away from the house. It’s advisable to hire a pro to carry out deep cleaning of all rooms in the property.
Go for Brighter Lighting
Typically, buyers prefer their rooms bright, so you should aim for a brighter sunny day when staging a house. Before showing the house to potential; buyers, draw the curtains and blinds open and ensure your light furniture are strategically placed.
Replace old, discoloured fixtures, such as lampshades, and dust the bulbs to allow more light through them. Inside the house, you can try various colour temperatures by first acknowledging that the whiter the light, the more “daylight” it will appear. Irrespective of the weather outside, use several digital sky profiles to make the background brighter.
Start With Important Rooms
According to the National Association of Realtors (NAR), the living room stands out as the essential space to stage first, followed by the master bedroom, the kitchen, extra bedrooms, and the rest.
In their recent survey involving real estate agents, 55% of them confirmed that it’s “vital” to stage the living room first. If you lack time and money for home staging and digital furnishing of the entire house, select specific rooms according to their importance.
Get Rid of Extra Furniture
Typically, eliminating half of the furniture in your home for sale is a good rule of thumb. Even if the owners still live in the property, taking this bold step will make it look bigger and more appealing to potential buyers. If the furniture is not presentable or the owner has left the house empty after moving out, consider renting some nice-looking ones.
Add Extra Elements
Once you’ve achieved a perfect look for your home for sale, be creative by carrying out some artistic finishing touches in the house. Potential buyers are always moved by extra elements, such as living room decorated with fresh flowers in attractive vases, bathroom with folded towels, kitchen with a bowl of fresh fruit on the counter, etc. Generally, be creative and genuine!
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What’s the Next Step after Selling a House with Digital Furnishing?
After successfully closing the deal, you can upsell the various services associated with digital furnishing to the new owner. This aims to bring all the digital designs and virtual furniture to life by redesigning the interior of his property.
It acts as an after-sales service but in such a way that the owner is persuaded to purchase the additional services at an agreed rate. This next-level digital furnishing process has the potential to ensure customer satisfaction, develop brand loyalty, and generate repeat customers.
With many urban millennials looking forward to renting their first house, mums seeking interior decorators for their kid’s rooms, and older adults who are price-sensitive, digital furnishing has become more affordable compared to hiring interior designers.
Digital furnishing is a far more cost-effective option because it achieves similar results as hiring an interior designer to do the job. Furthermore, the estate agent also benefits financially from the sale.
How Can We Help?
Let our Virtual Staging Experts assist you with all your digital home staging needs and property selling matters. If you need free guidance and advice, drop us an e-mail or call us and we will be happy to help.
Key-points on How to sell property with Digital Furnishing?
- Selling property digitally has emerged as a vital technological advancement in the modern-day world. Digital Furnishing is a key factor in certain types of properties.
- Digital furnishing can also be a great supplement to traditional Staging or used entirely separately.
- Digital furnishing (staging) should be performed by real interior designers and property experts.
- It’s important to note that there are two categories of staging: Traditional and Virtual Staging. Both techniques are beneficial in selling real estate, however, there’s a big difference between them.
- With the traditional home staging, the home is staged physically by purchasing the furniture and decors on rent.
- Digital Furnishing is done by the same specialist designers using realistic-looking 3-D models of furniture. The entire process of staging a house is done virtually and presents it into a photograph.
- Virtual staging is 85 per cent more cost-effective compared to the traditional home staging.